SIDDHARTH BHATTBHATT
Director, Team Leader, Digital Commerce
Summary
Brand Management / P&L leader with 10+ yrs of award-winning work on Marketing, Strategy & Growth in various leadership roles across P&G, Tata & ABB. . Recognized for exceptional leadership in fostering high-performing teams and delivering measurable results in competitive markets.
Overview
12
12
years of professional experience
Work History
Director – Team Leader, Digital Commerce
Procter & Gamble
11.2024 - Current
- Owned end-to-end P&L for ₹1200 Cr+ Amazon business and team of 5 Sr. Account Mgrs. – with share turnaround after sustained years of decline.
- Drove Superior Customer Value via joint-business planning (JBP) across commercial & supply metrics making P&G the #1 preferred supplier
- Closed first-ever annual vendor negotiation (AVN) with Amazon without Terms of Trade payment escalation, unlocking long-term value levers.
- Turned Pampers Amazon business (₹525 Cr) to growth with +150 bps share growth behind portfolio, pricing, media and availability resets.
- Scaled Electronic Appliances to 2X growth (Oral B, Braun) and ~80% share captaincy via unlocking retailer co-investments
- Led complex Supply chain transitions across 15 distributors with zero business loss and +10 pts improvement in consumer delivery SLA (same day).
Brand Director – Business & E-com Channel Leader
Procter & Gamble
04.2023 - 11.2024
- Leading marketing and P&L delivery for P&G’s biggest brand Pampers – 300$MM+ business in India; leading large team of Sr. Brand Managers
- Devised strategic priorities with N3Y vision and Innovation plan to grow to 400$MM with profit expansion – aligned with President/LT
- Fastest growing country in APAC/MEA Baby Care region – overdelivered profits (+50% growth) & share turnaround amid strong competition
- Accelerated Premium business incorporating consumer behavior change & switching to digital trial – grew +25% revenue (2x faster)
- Owned & operated multi-million $ marketing budgets for strong media/trial plans – 1st year ever to grow vol. Offtake per store by +700 bps.
- Targeted word-of-mouth via Mom communities – unlocked new organic capabilities to reach 10MM+ moms via FB/Whatsapp groups.
- Organization Pillar Leader on Pampers Hiring & Equity for P&G Brand function – became #1 FMCG recruiter in top-5 campuses (Nielsen study)
- Won P&G Best Coach Award (elected) by 100+ brand management community amongst 20+ brand leaders for contributions on org. mentorship
Brand Director - Design, Innovation & Strategy (Pampers, P&G)
Procter & Gamble
04.2020 - 04.2023
- Led brand strategy, Communication & Innovation pipeline for Pampers – delivered balanced top-line/bottom-line growth; Promoted in yr-2
- Historic first to achieve brand equity leadership with 3/3 attributes OWNED and 100% ads qualified in top tertile.
- Designed superiority product initiatives across 3-tiered portfolio with deep consumer insights - achieving global-first outright WIN v. Unicharm.
- 1st in the globe to deliver outright superior packaging results +12 pts; turn-around on product ratings from -2 to +10 pts significant WIN.
- Conceptualized & designed best-rated campaign in brand history (Effectiveness 211+); top tertile recall & persuasion scores in market
- Drove 5% productivity by partnering with Plant, R&D and Supply Chain to unlock $10MM+ cost savings with zero consumer impact.
- Exploded category growth behind energy-night-use as the biggest opportunity in COVID (25% to 33%) – award winning night-time campaign
- Won President Circle Award for Asia/Africa region; awarded to
- Won Effie’s Bronze award, Global E&I award, Global E&I award for conceptualizing Pampers #ItTakes2 campaign on equal parenting
Sr. Brand Manager – D2C & Trial innovation (P&G)
Procter & Gamble
07.2018 - 04.2020
- Built Pampers’ largest hospital sampling & education program across 100,000+ hospitals via on-ground team of 300+, acquiring millions of moms
- Project Bandhan: Pioneered unique re-trial chassis with 350+ hospital pharmacies – industry best redemption rate of 30% with large packs
- Project Dexter: Pioneered 1st ever IN/1/1+ digital-trial machinery – leading growth plans for top-5 P&G brands with 1MM+ digital trials
TAS Manager
Tata Administrative Services
06.2017 - 06.2018
- Tata Motors: Product launch in Nepal & market entry strategy in Sri Lanka for Xenon Yodha; Prepared ATL & BTL activity plan
- Tata Industries: Market entry & landscaping of Mother & Childcare; initiated Due Diligence discussions with PE firms (Matrix, Sequoia)
- Tata Trusts: Khan Academy tutorial implementation in rural schools of Rajasthan; Pilot implementation for 2 Community Resource Centres
- Tata Steel: Supply Chain Design using digital initiatives for Scrap Recycling Business; Identified & shortlisted top suppliers.
Marketing Intern
Johnson & Johnson Ltd.
04.2016 - 06.2016
- Awarded PPO (1 of 5/16) for project on launch of o.b. Tampons in India; Focused on trial generation & channel development of Salons
Manager, Sales
ABB India Ltd.
08.2013 - 04.2015
- Only 1 out of 200+ to get PPO; Spearheaded bidding for 30+ West region clients for Large Motors (+11% growth); Reported directly to Factory Head
Education
MBA - Marketing
IIM Calcutta
04-2017
B.Tech - Electrical
MS University
Baroda04-2013
Skills
Team management
Marketing & Branding
Influencer/KOL content marketing
Brand communication
Strategies and goals
Negotiation
E-commerce strategy
Coaching and mentoring
Cross-functional team leadership
POSITIONS OF RESPONSIBILITY & CO-CURRICULAR ACHIEVEMENTS
- External Relations Secy. IIMC: Elected with 64% vote-share by 708 students; Managed 4 official media accounts; Led 3-tier ER Cell
- Coordinator, Footprints (MSU): Elected by 105 (Gujarat’s largest fest); Led 3-tier team of 123; Headed 5 verticals; Achieved historic footfall
- Sports: Selected in Baroda district under-15 cricket team of 30 players at BCA; Stood 1st in Cricket tournament at IIMC
Timeline
Director – Team Leader, Digital Commerce
Procter & Gamble
11.2024 - Current
Brand Director – Business & E-com Channel Leader
Procter & Gamble
04.2023 - 11.2024
Brand Director - Design, Innovation & Strategy (Pampers, P&G)
Procter & Gamble
04.2020 - 04.2023
Sr. Brand Manager – D2C & Trial innovation (P&G)
Procter & Gamble
07.2018 - 04.2020
TAS Manager
Tata Administrative Services
06.2017 - 06.2018
Marketing Intern
Johnson & Johnson Ltd.
04.2016 - 06.2016
Manager, Sales
ABB India Ltd.
08.2013 - 04.2015
MBA - Marketing
IIM Calcutta
B.Tech - Electrical
MS University