Siddharth Bhattacharjee
Bangalore
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Dedicated ecommerce professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Brand Manager
Amazon
Bangalore
06.2022 - Current
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Created and managed budgets to maximize brand reach and engagement.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Conducted research and analysis to determine brand positioning and messaging.
- Researched and identified new opportunities for product and brand development.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Optimized email campaigns to increase open and click-through rates.
- Conducted market research to identify new opportunities and target markets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Assistant Marketing Manager, Merchandiser
Amazon Pay
Bangalore
09.2019 - 06.2022
- Spearheaded marketing initiatives for multiple categories, such as Flight Ticket Booking, Movie Ticket Booking, Credit Card Bill Payment, Insurance Premium Payment, and Digital Gold.
- Led program management efforts, including the development and execution of targeted notifications and gamification strategies.
- Analyzed data insights to optimize user experience, improve customer retention, and drive revenue growth.
- Streamlined the process, which increased the efficiency of push notifications & gamifications by over 50%
Site Merchandiser
Amazon Pay
Bangalore
05.2017 - 09.2019
- Developed and implemented comprehensive marketing campaigns for Amazon Pay, focusing on increasing adoption and usage across diverse customer segments
- Leveraged data-driven insights to drive conversion rates, enhance customer engagement, and meet marketing objectives
- Collaborated with cross-functional teams to optimize site merchandising, improve user journey, and deliver a seamless payment experience
Email Marketing Specialist
Launchship Technology Solutions Pvt. Ltd.
Hyderabad
05.2015 - 05.2017
- Collaborated with cross-functional teams to develop and implement email marketing strategies.
- Used Hubspot to manage the campaigns.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Generated reports to support development and implementation of marketing plans.
- Utilized specialized software to capture and process data.
- Wrote engaging and successful marketing, advertising, and website copy.
- Created customized marketing materials to increase product awareness.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Tracked key performance indicators to measure success of campaigns.
Education
Bachelor of Technology - Electronics And Communications Engineering
Punjab Technical University
Amritsar, Punjab03.2013
Skills
- Microsoft Word
- Microsoft Excel
- SQL
- Hubspot
- Microsoft Dynamics CRM
- Brand Management
- Marketing
- E-commerce
- Market Share Analysis
- Deep dive
- Data analysis
- Email marketing
- Category growth
- Promotional planning
- Brand development
- Client communication
- Market Positioning
- Marketing and advertising
- Market Analysis
- Campaign management
- Corporate Communications
Certification
- Google Data Analytics Professional Certificate (Google, Coursera)
- Digital Marketing (University of Illinois, Coursera)
- The Fundamentals of Digital Marketing (Google Digital Unlocked)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Brand Manager
Amazon
06.2022 - Current
Assistant Marketing Manager, Merchandiser
Amazon Pay
09.2019 - 06.2022
Site Merchandiser
Amazon Pay
05.2017 - 09.2019
Email Marketing Specialist
Launchship Technology Solutions Pvt. Ltd.
05.2015 - 05.2017
Bachelor of Technology - Electronics And Communications Engineering
Punjab Technical University
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