SIDDARTH DANG
Noida
Summary
Sales & Marketing ~ Business Development ~ Channel Management
Client Servicing ~ Team Building & Leadership ~ Operations Management
- Demonstrates strong business acumen, adept at developing comprehensive plans for market development across various segments to enhance market penetration.
- Provided leadership in increasing the organization's market share through strategic alliances and partnerships with channel partners. Directed sales operations and achieved robust product growth by aligning with organizational objectives.
- Successfully managed dealers, distributors, and client networks
Overview
6
6
years of professional experience
11
11
years of post-secondary education
Work History
Assistant General Manager
Bata India Private Limited
10.2022 - Current
- Overseeing the Footwear Institutional Business.
- Managing three business units in the North India region: Safety Footwear, Schools, and Corporate Sales.
- Establishing key channel partnerships for the School Shoe category across India.
- Handling key accounts for all Bata shoe categories in the South India region.
- Identifying and addressing school and client requirements for shoe customization.
- Analyzing B2B client needs and developing products tailored to their specifications.
- Overseeing the Hush Puppy school shoe category.
Zonal Sales Manager
Mittsure Technologies
04.2022 - 09.2022
- Managed B2B business operations.
- Managing a team of 45 people.
- Conducted school visits with team to sell books and ERP solutions.
- Oversaw the entire North India region, excluding Uttar Pradesh.
- Recruited a sales team for the region as part of the startup's growth strategy.
- Developed area-specific business plans and hiring strategies
Director of Sales
Parrot Innovations Pvt Ltd
07.2019 - 01.2022
- Designed products based on market requirements, from ideation to final development.
- Managed the P&L account.
- Set product pricing, sales incentive plans, sales and revenue targets, and conducted performance reviews.
- Trained sales staff in strategic selling and needs assessment.
- Conducted sales assessments and account reviews/planning.
- Handled all operational activities related to product installation and customer service.
Assistant General Manager
Harper Collins India Pvt Ltd
06.2018 - 07.2019
- Managed business operations for HarperCollins Publishers in the Delhi, Haryana, and Rajasthan regions.
- Oversaw a business portfolio of ₹12.8 Crores with a team of 12 people.
- Developed and implemented successful sales and business development strategies using customer and market feedback, and analyzed the client list for growth opportunities.
- Drove sales in the assigned region while adhering to budgetary and quality standards.
- Evaluated and selected effective channels to drive sales and increase market share.
- Identified new opportunities and built strong relationships with key clients to ensure continuous business.
- Defined product pricing, sales incentive plans, sales and revenue targets, and conducted performance reviews.
- Trained sales staff in strategic selling, needs assessment, and account review/planning.
Assistant General Manager
Macmillan Publishers India Ltd.
- Managed school and assessment business operations at Macmillan Publishers for the Delhi and Haryana region.
- Oversaw a business portfolio worth ₹16.5 Crores with a team of 12 people.
- Conducted over 500 workshops in North Indian schools on skill-based, subject-based, and general topics.
- Participated in government tenders for library books.
- Provided actionable recommendations for enhancing existing systems to improve business operations and distribution efficiency.
- Analyzed the current distribution network and infrastructure to ensure prompt service delivery, resulting in significant growth in subscriber acquisition and revenue with a team of 14 sales resources.
- Developed and implemented budgetary controls in collaboration with business partners, managing annual budgets, planning, and quarterly forecasting processes.
- Enhanced branding efforts and sales/marketing strategies through effective roll-out and distribution.
- Defined and executed an inclusive go-to-market strategy for the company’s products.
- Drove sales in the assigned region while adhering to budgetary and timeline constraints by optimizing the existing distribution network and infrastructure.
Senior Sales Manager
Macmillan Publishers India Ltd.
- Contributed 6% of revenue i.e
- INR 16.5 crores business in the company with an annual turnover of 250 crores
- Surpassed year-on-year new sales revenue by 17%, from West Delhi and sustained 70% of the same year-on-year through collaborated service and relationship approach
- Achieved the predefined sales target and growth across the assigned area by planning, implementing new sales strategies, and executing the set time frame
- Established and managed dealers, distributors as well as school network of the entire Delhi & Haryana region
- Led initiatives for school base expansion in the territory and negotiated with key stakeholders on delivery timelines, discounts, and other commercial points
- Successfully prepared a mass marketing campaign for the brand by organizing exhibitions and other school programs with a focus on capturing the attention of affluent buyers via targeted marketing
- Assisted the management in framing mechanisms for expanding the school network by incorporating the suggestions/improvement thereby achieving customer satisfaction and exceeding revenue growth.
Area Sales Manager
Salora International Ltd.
- Designed successful sales & business development techniques/ strategies/ tactics using customer & market feedback, and analyzed the client list for growth opportunities
- Drove sales in the assigned region while maintaining adherence to the budgetary & quality norms
- Scrutinized and selected appropriate channels to drive sales & increase the market share of the company
- Identified new opportunities; cemented healthy relationships with key clients for the continuous business; strategized on impacting customer decision criteria
- Done secondary sales with the channel partners, to understand the market and increase the market share of the product
- Secondary sales also help in understanding the market challenges.
Assistant Manager (Operations)
FCS Ltd.
- Managed a diverse account for Canon Europe, which involved multiple languages.
- Led a team of 45 individuals, including 2 team leaders.
- Responsible for client servicing, quality management, team leadership, and performance appraisals.
Sr. Team Leader – Operations
Hyper Quality Pvt. Ltd.
- Was handling US-based clients like AT&T, Lillian Vernon (catalog ordering company), etc
- Was handling a team of 28 people and 2 team leaders
- Handling client servicing, Quality, team management & team appraisals, etc.
Sr. Executive
HCL Technologies BPO Services Ltd.
- Worked with multiple accounts in HCL BPO
- AT&T – Sales Account
- British Telecom – Collections
- AVIVA - Insurance.
Education
MBA -
Indian Institute of Management
Kozhikode, India 04.2001 - 04.2013
BBA -
Apeejay Institute of Management
Greater Noida, India 04.2001 - 04.2000
Skills
Business operations knowledge
Personal Information
Date of Birth: 02/17/78
Languages
English
Hindi
Timeline
Assistant General Manager
Bata India Private Limited
10.2022 - Current
Zonal Sales Manager
Mittsure Technologies
04.2022 - 09.2022
Director of Sales
Parrot Innovations Pvt Ltd
07.2019 - 01.2022
Assistant General Manager
Harper Collins India Pvt Ltd
06.2018 - 07.2019
MBA -
Indian Institute of Management
04.2001 - 04.2013
BBA -
Apeejay Institute of Management
04.2001 - 04.2000
Assistant General Manager
Macmillan Publishers India Ltd.
Senior Sales Manager
Macmillan Publishers India Ltd.
Area Sales Manager
Salora International Ltd.
Assistant Manager (Operations)
FCS Ltd.
Sr. Team Leader – Operations
Hyper Quality Pvt. Ltd.
Sr. Executive
HCL Technologies BPO Services Ltd.
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