Siddarth Manoj Kumar
Bengaluru
Summary
Sales Director and business development professional with over 9 years of experience in both B2C and B2B, as well as institutional sales in ed-tech and fintech. My core competencies lies in People management, Process Management and Data analysis, initiating BTL activities, P&L planning, Annual sales forecasting and Revenue building. Enhance the sales process, improve conversions, and win ratios. Lead sales presentations and communicate value proposition. Grow existing accounts and prospective clients to their full potential, and deliver profitable, on-target, and recurring revenue growth. Conduct market research to understand competitors and market trends. Expertise in SOP/Sales Script/FAQ’s/MIS/Targets & incentive creation & Management. Hiring and sales training of employees. Process & team formation along with P&L planning & sales forecasting. Sales Leadership & Motivating sales/cross functional teams. Usage and adoption of various tools that help and aid in various aspects of the sales funnel, i.e., calling productivity, email/WhatsApp marketing, contact finders, CRM and calling solutions, MIS, and database management.
Overview
10
10
years of professional experience
Work History
Director - Sales & Marketing
Flurn Technologies Pvt Ltd
07.2023 - Current
- Spearheaded sales, marketing and business development, accelerating annual revenue from ₹9.6M to ₹50M in 2 years, achieving 130%+ CAGR
- Developed and executed holistic B2B and B2C sales strategies, resulting in Flurn’s presence expanding from Bangalore to Pune and Hyderabad, and establishing robust operations across 3 cities.
- Built, structured, and led a high-performing team of 30+ SDRs across B2B and B2C segments; implemented rigorous recruitment, onboarding, and training processes to enhance team productivity and retention.
- Introduced on-spot enrollment marketing with improved pipeline velocity by 300% and shortening sales cycles.
- Increased customer retention by 30% through effective sales, account management and improved customer experience initiatives.
- Directed multi-city expansion, overseeing P&L ownership, office negotiations, hiring plans, recruitment, SOP & playbooks development to ensure scalable growth and consistent brand alignment.
- Revamped physical marketing strategy and on-ground campaigns, driving higher lead engagement, improved footfall, and increased brand visibility across all markets.
- Forged and cultivated strategic B2B partnerships with high-value communities and institutions, generating a strong sales pipeline and establishing Flurn as a market leader in the education sector.
- Orchestrated omni-channel B2C customer acquisition initiatives—combining digital, field, and event-based campaigns—to maximize enrollments and optimize sales conversions against aggressive growth targets.
Manager - Inside Sales
Credlix
04.2022 - 07.2022
- Founding team member for Credlix BU, establishing and scaling the inside sales function from the ground up, including hiring, onboarding, process design, and funnel management.
- Built and led a high-performing inside sales team; developed productivity metrics, performance targets, and operational SOPs, driving rapid market penetration and aligning results with BU growth objectives.
- Developed and executed digital sales strategies in collaboration with Marketing, leveraging customer and competitive insights to refine value propositions and boost qualified conversions.
- Partnered cross-functionally to identify and implement initiatives that enhanced digital presence, increased prospect engagement, and accelerated sales pipeline growth.
Manager - Pre Sales
Drip Capital
09.2020 - 03.2022
- Managed, hired, and trained a nationwide pre-sales team (14 ISAs, 1 Team Leader) across outbound and inbound channels, driving 2x team growth within 2 quarters and achieving consistent month-over-month performance improvements.
- Implemented scalable processes to address inefficiencies and ensure long-term sustainability, growing team conversion rates from 1.45% to 2.0% and enabling top performers to exceed 200% of quarterly targets.
- Designed robust reporting systems and dashboards to track pipeline and daily productivity metrics; developed standardized training content, call scripts, FAQs, email templates, and workflow charts to formalize pre-sales operations.
Senior City Lead
HomeLane
05.2019 - 05.2020
- Managed pre-sales and lead funnel for NCR and Kolkata, consistently exceeding monthly region targets and improving lead-to-meeting (LTM) ratios from the first month.
- Developed and executed tactical and annual sales plans for both territories, analyzing potential opportunities and motivating teams to surpass business objectives.
- Measured, analyzed, and reported on marketing campaign effectiveness and sales KPIs; leveraged insights to optimize performance and maintain a robust market presence.
- Led high-performing sales teams to achieve targets with a focus on professional standards and compliance, while cultivating strong relationships with key stakeholders and business partners.
- Utilized business plans for go-to-market strategy, sales goal alignment, and program development, while proactively monitoring market trends and competitive dynamics.
Chief Admission Counselor
UpGrad
03.2018 - 04.2019
- Led a team of 10 admission counselors, overseeing the full sales cycle, student communications, and all aspects of program revenue generation.
- Consistently planned and achieved sales targets for assigned programs, driving increased enrollments and customer satisfaction.
- Managed CRM/database updates, ensuring accurate and up-to-date student information while tracking pipeline progress.
- Engaged prospective and current students via calls and scripts, promoting course offerings, answering queries, and converting leads to achieve business goals.
Business Development Manager
Intellipaat Software Solutions
02.2017 - 02.2018
- Managing a team of 10-12 sales inside sales managers and responsible for monthly and quarterly team target achievement. Working with cross functional teams to streamline the end-to-end customer service experience and resolving technical related issues. Complete a complex and diverse range of tasks against KPI’s.
- Define business and operations requirements and systems goals through partnership with decision makers and end user. Identify and establish scope and parameters of systems analysis to define outcome criteria and measure-taking actions. Regular reporting on progress against goals & relevant database metrics.
Business Development Manager
Think & Learn Pvt Ltd (Byjus)
07.2015 - 01.2017
- Handle a team of 24 counselors in K-12 segment. Monitor performance of the sales team by establishing a system of reports and communications, sales reports, cyclical sales meetings, sales newsletters and electronic bulletins.
- Translate client business objectives into an information management and business intelligence strategy for each service line which is integrated and consistent at the account management level. Deep understanding of contract key performance indicator and reporting requirements and client expectations.
- Track, evaluate, report and present KPIs of all marketing channels by country and determine necessary adjustments to optimize overall marketing effectiveness in line with budgeted spend.
Education
B Tech - Mechanical Engineering
Symbiosis Institute of Technology
Pune01.2015
Skills
- Lusha LinkedIn Navigator: Prospect & data finder to connect with right POC’s
- Web Engage: Journey creation for email marketing Alsensys: Whats App marketing
- Salesforce Zoho Lead squared: CRM for managing sales pipeline
- Excel: For MIS creation & Data analysis and reporting
- Word/PPT: For creating sales documents & presentations
- Callzyzer Exotel: For calling management & productivity tracking
Timeline
Director - Sales & Marketing
Flurn Technologies Pvt Ltd
07.2023 - Current
Manager - Inside Sales
Credlix
04.2022 - 07.2022
Manager - Pre Sales
Drip Capital
09.2020 - 03.2022
Senior City Lead
HomeLane
05.2019 - 05.2020
Chief Admission Counselor
UpGrad
03.2018 - 04.2019
Business Development Manager
Intellipaat Software Solutions
02.2017 - 02.2018
Business Development Manager
Think & Learn Pvt Ltd (Byjus)
07.2015 - 01.2017
B Tech - Mechanical Engineering
Symbiosis Institute of Technology
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