SIDDEM SAI RITHVIK
Brand Growth Associate
Hyderabad
Summary
E-commerce brand growth Specialist with hands-on experience driving D2C brands across Amazon through listing audits, Sponsored Products advertising, keyword research, and performance analysis. Work closely with founders and senior leaders on account strategy, client communication, and growth planning while owning day-to-day marketplace execution.
Former CollegeDunia freelancer with strong research and content experience. BBA graduate with a strong academic record and awards in behavioural science and entrepreneurship.
Overview
5
5
years of professional experience
Work History
E-Commerce Brand Growth
Marketnex
09.2025 - Current
- Analyzed Amazon Ads data through Trellis to identify converting search terms and optimize keyword targeting and bids.
- Conducted listing audits focusing on relevance, creatives, and conversion rate improvement using tools like Helium 10.
- Built and optimized Sponsored Products campaigns on Trellis and Amazon Ads Console as the primary growth lever for new and existing SKUs
- Reviewed search term reports and search query reports to scale converting keywords and negate irrelevant spend.
- Collaborated with founders and senior team members on account strategy, reporting, and growth roadmap.
- Worked on client brands across categories including FMCG, home fragrance, food and sports.
- Developed a deeper understanding of the customer funnel and metrics on amazon from impressions to conversions.
Freelance Content Writer
Collegedunia.com
01.2021 - 02.2022
- Developed SEO-focused content for college pages and course listings.
- Researched education trends and academic structures across India and USA.
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Improved content quality by conducting thorough research and incorporating industry trends.
Education
BBA - Entrepreneurship
Amity Global Business School
Hyderabad06-2025
Commerce
Senior Secondary
Hyderabad, India05-2022
School
Delhi Public School, Nacharam
Hyderabad, India05-2020
Skills
- Amazon Seller Central
- Amazon PPC
- Keyword Research & Mapping
- Listing Optimization & SEO
- Search Term Analysis
- Campaign Structuring & Bid Optimization
- Marketplace Growth Strategy
- Client Communication
- E-mail Writing
- Content Writing
- Data Analysis (Excel / Sheets)
- Teamwork and collaboration
Accomplishments
- Speak English Professionally: In Person, Online & On the Phone: Georgia Institute of Technology
- Teamwork Skills: Communicating Effectively in Groups: University of Colorado, Boulder
- Sponsored Ads Certification: Amazon
- Advanced Sponsored Ads Certification: Amazon
- Campaign Planning Certification: Amazon
- Amazon Video Ads Certification: Amazon
- Operating Systems and You: Becoming a Power User: Google
- Technical Support Fundamentals: Google
- Write Professional Emails in English: Georgia Institute of Technology
- The Fundamentals of Digital Marketing: Google
- The Bits and Bytes of Computer Networking: Google
Timeline
E-Commerce Brand Growth
Marketnex
09.2025 - Current
Freelance Content Writer
Collegedunia.com
01.2021 - 02.2022
Commerce
Senior Secondary
School
Delhi Public School, Nacharam
BBA - Entrepreneurship
Amity Global Business School