Siddesh Hede
Mumbai
Summary
Dynamic Marketing and E-Commerce leader with a proven track record at Rapoo Technologies, achieving a 56% revenue surge through strategic digital marketing and influencer partnerships. Expert in product management and branding, with exceptional skills in strategic communication and leadership. Spearheaded award-winning product launches and innovative campaigns, demonstrating creativity and market acumen.
Overview
8
8
years of professional experience
Work History
Marketing | E-Commerce | Gaming Product Manager
Rapoo Technologies India Pvt Ltd.
Mumbai
04.2023 - Current
- Promoted to manage Marketing, E-Commerce, and Gaming verticals across Pan-India, delivering exceptional results.
- Launched www.rapoo.in, driving 56% revenue growth in 2023 and 49% in 2024 on Amazon and Flipkart.
- Awarded E9050L as Best Wireless Keyboard and VT9PRO as Best Gaming Mouse in India 2024.
- Led successful branding initiatives, including a partnership with Mumbai Indians and integration with Q-commerce platforms like Zepto and Swiggy.
- Executed 360-degree digital marketing strategies with a ROAS of 7.65–8.8, creating market-centric products and 3D CGI content.
- Conducted nationwide product training, represented the brand at dealer meetings, and optimized Amazon PPC campaigns.
- Invited to Rapoo headquarters in China in recognition of achievements.
- Managed event planning and execution for Infocomm 2023 & 2024, Esports Premier Series 2023 & 2024, 25+ college events, and 100+ influencer promotions.
- Opened the first two Rapoo Experience Gaming Zones in Mumbai, India.
Marketing Manager
Rapoo Technologies India Pvt Ltd
Mumbai
06.2022 - 04.2023
- Increased gaming category revenue by 50% through influencer and channel partner collaborations, and boosted search visibility by 120%.
- Managed the marketing budget, overseeing impactful marketing materials and onboarding new suppliers to reduce costs by 50%.
- Drove nationwide marketing initiatives, driving product innovation and collaborating with multiple agencies to elevate business.
- Strategized & organized gaming events to enhance brand visibility within niche audiences..
Marketing & PR Specialist
ONE AURA LLP
Mumbai
05.2021 - 04.2022
- Led cost-saving strategies through innovative solutions to operational issues.
- Led establishment of One AURA LLP properties, focusing on foundational operations.
- Strategized and executed influencer marketing campaigns and media promotions to amplify brand visibility and engagement.
- Guided recruitment processes to establish a successful and collaborative work environment.
- Executed strategic events designed for high-level client involvement.
Marketing & Sales
Celltone - Vodafone Idea Channel Partner
03.2019 - 04.2021
- Promoted branding initiatives, implementing effective marketing and sales campaigns.
- Planned, implemented and managed marketing and sales duties.
- Met all four quarter objectives in 2019 successfully.
- Directed hiring, training, and performance evaluations for marketing and sales staff.
Professional E-Sports Athlete
Unilazer Ventures Pvt. Ltd (Umumba Esports)
12.2017 - 01.2019
- Inspired young athletes through mentorship & guidance.
- Represented team in official appearances with sponsors.
- Collaborated with writers and producers to translate visions into visuals.
- 3rd Place at ILG Season 3
- 3rd Place at Nodwin Gaming League (Delhi).
- Engaged & Produced creative content for sponsor's.
Event Head
Sakshi Foundation
Mumbai
01.2017 - 11.2017
- Oversaw all aspects of event production from conception through completion.
- Created detailed timelines for the execution of each event.
- Organized venues, budgets, guest lists, catering and event timelines.
- Implemented innovative event themes and concepts, enhancing attendee engagement and experience.
Education
MBA - Marketing
SVKM'S NMIMS University
Mumbai01-2025
Bachelor Of Science - Information Technology
Vidyalankar School of Information Technology
01.2018
Advanced Course - Photography
National Institute of Photography
Mumbai01.2014
HSC -
Kirti M. Doongursee College
01.2012
SSC -
Our Lady Of Salvation High School
01.2010
Skills
- Strategic Communication and Leadership
- Decision-Making and Conflict Resolution
- Digital Marketing Strategy and Content Development
- Product Management and Go-to-Market Strategies
- Branding, Product Positioning, and Pricing Strategy
- Influencer Marketing and Brand Building
- Core Skills:
- Specialized Expertise:
- Competitor Tracking and Customer Acquisition
- E-commerce, Quick Commerce, and E-commerce Strategy
- Alliance Development and Partnerships
- Creativity and Innovation in Product Development
- Staff Hiring, Management, and Team Leadership
- Negotiation and Strategic Problem-Solving
- Coaching and Empowering Sales Teams
- Operational Strengths:
Accomplishments
- Featured in Digit Magazine Skoar Edition, 03/20
- 3rd Place at MTV UCYPHER Esports Game Show.
- Successfully Raised 5L for Sakshi Foundation NGO.
- Worked as a child actor & brand ambassador for Kissan, Product Amaze
- Featured in Mid-Day 2024.
Languages
- English
- Hindi
- Marathi
Activities
- Esports
- Reading
- Photography
- Travelling
- Football
- Feeding Strays on Weekends
- Acting
Languages
Marathi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Timeline
Marketing | E-Commerce | Gaming Product Manager
Rapoo Technologies India Pvt Ltd.
04.2023 - Current
Marketing Manager
Rapoo Technologies India Pvt Ltd
06.2022 - 04.2023
Marketing & PR Specialist
ONE AURA LLP
05.2021 - 04.2022
Marketing & Sales
Celltone - Vodafone Idea Channel Partner
03.2019 - 04.2021
Professional E-Sports Athlete
Unilazer Ventures Pvt. Ltd (Umumba Esports)
12.2017 - 01.2019
Event Head
Sakshi Foundation
01.2017 - 11.2017
MBA - Marketing
SVKM'S NMIMS University
Bachelor Of Science - Information Technology
Vidyalankar School of Information Technology
Advanced Course - Photography
National Institute of Photography
HSC -
Kirti M. Doongursee College
SSC -
Our Lady Of Salvation High School
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