SIDDHANT CHHABRA

Career Highlights:

• Maintained and nurtured successful partnerships with renowned Indian brands in the footwear, QSR, and entertainment spheres while facilitating a monthly TPV of INR 100Cr+
• Drove affordability programme as Single-threaded leader across BDs to generate incremental business revenue.
• Strategized and drove successful reward monetization campaigns from payment partnerships to meet revenue markers.

Key Responsibilities as Brand Partnerships Lead

• Lead commercial negotiations with CXOs across finance, marketing, and retail for new merchant acquisition.
• Managed and monitored brand P&L to ensure business health and facilitate finance reviews.
• Facilitated seamless merchant launches by cross functional collaboration with legal, operations, and marketing.
• Influence product roadmap discussions by identifying Voice of Merchant and Customer experience gaps
• Played an integral role in partnering with TSP players like Pine Labs to facilitate Dynamic QR code implementation across brand categories.
• Crafted GTM approaches for expanding the market reach of enterprise merchants.

Key Responsibilities as Channel Partnership Lead.

• Led Pan India channel partners to deploy P2P QR in the mass retail segment.
• Managed payment aggregators for merchant onboarding and Soundbox deployment.

Career Highlights:

• Delivered INR 47 Cr bulk GMS in 2021 (+422% YoY, +175% vs goal) from two channel partners.
• Led a team of 12 Amazon sales associates and 16 off-roll associates to deliver annualized GMS of INR 175 Cr in 2022.
• Prepared Career Growth Plans (CGP) for team members and promoted team member in Q2'22 cycle.

Key Responsibilities:

• Analyzed sales team and channel partner effectiveness to increase business growth pace.
• Developed and set annual sales targets for both the sales team and channel partners

Career Highlights:

• Designed and launched two channel partners for bulk orders from scratch and slashed cost-to-revenue ratio from 13% to 5%.
• Secured multiple bulk order deals ranging from INR 20 Lakhs to INR 1 Cr across enterprise customers for corporate gifting and office essentials.

Key Responsibilities:

• Conducted discovery calls with CXOs for identifying pain points and cultivating long-term business prospects.
• Constructed business cases for new product features, incorporating market research and data analysis to support decision making.

Key Highlights:

• Crafted guidelines for the Market Operating Policy (MOP) successfully implemented for pan-India channel partners.
• Steered performance of channel partners, leading to 100% growth in revenue to INR 5 million during 6 months.

Key Responsibilities:

• Drove primary billing and secondary sales by leading a team of 7 sales executives and 1 retail officer across 3 channel partners based in Tirupathi, Chitoor, and Madnapalle.
• Planned and executed BTL activities, in the form of in-store promotions, for new product launches.

• Performed safety and risk assessment of plant and processes for hazardous facilities in oil & gas, FMCG, Pharma etc
• Handled business development related activities, sourcing of new clients as well as serving existing customers.

• Worked in prepaid sales to understand new prepaid connection buyer behavior & suggested recommendations to increase Share of Gross Ads (SOGA).