Adobe XD
Siddhant Gupta
Head of Content & Marketing
Summary
Experienced and results-driven marketing professional with expertise in content strategy, project management, and marketing technology. Demonstrated success in developing and executing targeted advertising campaigns, enhancing brand awareness, and driving lead generation. Skilled in team leadership, cross-functional collaboration, and fostering strategic partnerships. Proven ability to optimize user experience and improve conversion rates through data-driven insights and innovative marketing initiatives.
Overview
6
6
years of professional experience
9
9
years of post-secondary education
2
2
Languages
Work History
Head of Content & Senior Project Manager (Marketing
Spardha Learnings Pvt. Ltd.
01.2022 - Current
- Drove targeted ad campaigns, enhancing ad effectiveness for higher conversion rates.
- Boosted organic traffic by 57% in 7 months through strategic content creation for brand and lead generation.
- Led a 10+ member marketing team covering campaigns, social media, and content marketing.
- Built a cost-effective, comprehensive in-house marketing team.
- Partnered with Radio Mirchi for unique radio promotions in New York and New Jersey.
- Enhanced project efficiency and cut costs by adopting agile methods.
- Reported progress and milestones to executives with regular updates.
Project Manager (Marketing Technology)
Spardha Learnings Pvt. Ltd
01.2021 - 01.2022
- Implemented CRO initiatives leading to 38% improvement in website conversion rates.
- Orchestrated lead generation campaigns and successful B2B campaigns on LinkedIn.
- Collaborated with product owners to deliver strategic creative collateral improving UI experiences.
- Fostered collaborations with influencers on Meta platform to expand reach and engagement.
- Oversaw overall content strategy ensuring cohesive and engaging user experience.
- Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in team's ability to deliver results.
Team Lead (Marketing & UI/UX)
Spardha Learnings Pvt. Ltd.
01.2020 - 01.2021
- Developed online and offline marketing strategies to increase brand awareness.
- Created user-friendly touchpoints including landing pages, apps, and websites.
- Collaborated with external agencies and media buyers for campaign creation and management.
- Implemented high-impact strategies targeting new business opportunities and markets.
- Directed and supervised team of 5 engaged in wireframing and landing pages development
UI/UX Planner & Designer
Spardha Learnings Pvt. Ltd
01.2019 - 01.2020
- Created interactive prototypes and collaborated with cross-functional teams for seamless UI/UX integration.
- Utilized Hotjar's analytics tools to analyze user behavior and improve website usability.
- Conducted A/B tests to iterate website improvements based on data-driven insights
Performance Test Engineer
Ivasys
01.2018 - 01.2019
- Conducted performance tests using various tools including LoadRunner and Selenium.
- Proficient in testing methodologies, C++, SQL, Java, and Silk Performer.
Education
MCA (Master's of Computer Application) - Information Technology
IMCC (Pune University)
Pune 08.2014 - 08.2017
BCA (Bachelor's of Computer Application) - Information Technology
Engineering College Bikaner
Bikaner, Rajasthan 08.2011 - 08.2017
Skills
Marketing Strategy
Software
Balsamiq
Hotjar
Interests
Guitar
Sports
Timeline
Head of Content & Senior Project Manager (Marketing
Spardha Learnings Pvt. Ltd.
01.2022 - Current
Project Manager (Marketing Technology)
Spardha Learnings Pvt. Ltd
01.2021 - 01.2022
Team Lead (Marketing & UI/UX)
Spardha Learnings Pvt. Ltd.
01.2020 - 01.2021
UI/UX Planner & Designer
Spardha Learnings Pvt. Ltd
01.2019 - 01.2020
Performance Test Engineer
Ivasys
01.2018 - 01.2019
MCA (Master's of Computer Application) - Information Technology
IMCC (Pune University)
08.2014 - 08.2017
BCA (Bachelor's of Computer Application) - Information Technology
Engineering College Bikaner
08.2011 - 08.2017
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