Siddhant Gupta
Summary
Possesses versatile skills in project management, problem-solving, and collaboration. Brings fresh perspective and strong commitment to quality and success. Recognized for adaptability and proactive approach in delivering effective solutions.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Co Founder
Spectflo
04.2025 - Current
- Specialized in crafting omnichannel marketing journeys for multiple clients that effectively scaled their brand while maximizing efficiency and driving conversions.
- Boosted 45% outbound conversions in 90 days, with 30+ qualified merchant meetings booked for all clients.
- Helped clients scale their outbound presence and added $20K+ MRR in 90 Days.
- Responsible for getting 10+ average reply rates across all outbound campaigns for our clients as opposed to the industry standard of 6-7%.
- Achieved over 60% client engagement, significantly outperforming the typical 5-10% seen with conventional single-channel strategies.
- Recruited, interviewed and hired new staff members and developed training materials for employees.
- Communicated business performance, forecasts and strategies to investors and shareholders.
Sr. Associate Performance Marketing
Noise
06.2024 - 04.2025
- Responsible for managing platforms like Amazon, Flipkart, Blinkit, Zepto, Myntra, etc with a combined 30-40 million INR monthly budget.
- Consistently achieved 90%+ of unit and GMV targets
MoM while effectively managing CAC and ACOS. - Achieved a significant growth with in BBD’24 compared to BBD’24, 47% rise in orders, and a 12% boost in traffic. Also, the brand secured the second-highest sales volume in the TWS category on Amazon.
- Successfully launched new products on Flipkart and Amazon, consistently achieving 80-90% of targets.
- Led a successful flagship launch of OWS, a new generation earbud, achieving 100% of Day-1 targets and gaining significant consumer traction.
- Integral team member in launching a best-selling ANC TWS earbud on Amazon, surpassing the market best sales in the category on day one.
- Collaborated with multiple internal and external teams like copywriters, product managers, and channel managers to develop relevant ad creatives, drive external traffic during sale periods, and content development that resonates with the audience.
Jr. Associate Performance Marketing
Mylo
10.2022 - Current
- Responsible for managing platforms like Amazon, Flipkart, Facebook, Myntra, etc with a combined 7 million INR monthly budget.
- Developed comprehensive paid media strategies basis the overall product and each SKU and achieved more than 2x ROAS for each platform.
- Prepared rigorous A/B testing methodologies to optimize ad creatives, and targeting parameters, leading to a 30% improvement in conversion rates.
- Expanded an entire Amazon account in a different geographical location (UAE) and achieved a 2.5 ROI with a 15K AED monthly budget in less than 6 months.
- Implemented an in-depth understanding of each funnel basis P&L and took an analytical approach to investigate the broken stage and drive the marketing accordingly on the respective channels.
Freelance, Paid Media Marketing
Self-employeed
05.2022 - 10.2022
- Executed 5+ digital marketing projects for various brands like Proklean, Arunika, Energizer, etc with different objectives like lead generation, sales, brand awareness, etc
- Utilized platforms like Facebook, Amazon, Flipkart, etc. meeting all the relevant target KPI metrics set by the clients.
Research Analyst
Zigram Data Technologies
06.2021 - 05.2022
- Generated 12,000+ customer datasets for US & Canadian clients, which helped them in evaluating their customer's creditworthiness
- Optimized the data efficiently making it accessible for the client, which helped in generating additional revenues for our company
Education
Diploma - Operations Management, NGASCE, Mumbai
NMIMS, Mumbai (Distance)
Mumbai09-2021
Bachelor’s - Business Administration (Marketing)
Symbiosis Centre For Management Studies, Noida
Noida06-2020
12th Grade - CBSE
Amity International School, Saket
Saket05-2017
Skills
- Amazon Pi
- Helium 10
- PowerBi
- Ads Brew
- Google Ads Editor
- Lemlist
- Apollo
Certification
- The Marketing Launchpad from Kraftshala (Full Time, 6 Months)
- Google Ads Search Certification
- Flipkart Ads Search Certification
- Amazon Sponsored Ads Certification
Timeline
Co Founder
Spectflo
04.2025 - Current
Sr. Associate Performance Marketing
Noise
06.2024 - 04.2025
Jr. Associate Performance Marketing
Mylo
10.2022 - Current
Freelance, Paid Media Marketing
Self-employeed
05.2022 - 10.2022
Research Analyst
Zigram Data Technologies
06.2021 - 05.2022
Diploma - Operations Management, NGASCE, Mumbai
NMIMS, Mumbai (Distance)
Bachelor’s - Business Administration (Marketing)
Symbiosis Centre For Management Studies, Noida
12th Grade - CBSE
Amity International School, Saket