Siddhant Kamble
Mumbai
Summary
Performance Manager with six years of experience in managing impactful campaigns and brands. Specializes in Search Engine Marketing (SEM), Social Media Marketing (SMM), and omnichannel strategies. Achievements include scaling ROI-driven campaigns and optimizing acquisition funnels through analytics and A/B testing. Expertise in leading paid media programs and utilizing advanced ad technologies to surpass business objectives.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Media Performance Manager
Publicis Global Delivery
Mumbai
10.2022 - Current
- Lead SEM and SMM strategies across Google Ads (Search, Shopping, Pmax, YouTube, Display, App), Bing Ads, META, LinkedIn, Snapchat, Reddit, Apple Search Ads, and SA360.
- Manage and mentor a five-member team, driving campaign execution, and continuous learning.
- Designed and delivered META Ads training, boosting team certification, and campaign performance.
Media Performance Associate Manager
Publicis Global Delivery
Mumbai
08.2021 - 09.2022
- Managed paid social and search campaigns on Facebook, Instagram, LinkedIn, and Snapchat to drive conversions and brand awareness.
- Supported budgeting, forecasting, and P&L monitoring for key accounts.
- Provide Quarterly Business Reviews, with insights and optimization recommendations for clients.
Media Performance Analyst
Publicis Global Delivery
Mumbai
06.2019 - 08.2021
- Developed and optimized Google Ads and Bing Ads campaigns, focusing on keyword research, negative keywords, and ad creatives.
- Led A/B and multivariate landing page testing to improve quality scores, reduce CPC, and increase conversions.
- Coordinated with client teams to align campaign objectives with business goals.
- Prepared ad-hoc reports based on requests from internal customers or external stakeholders.
Education
Bachelor of Engineering - Information Technology
Mumbai University
Mumbai01.2017
Skills
- SEM and paid search (Google Ads, Bing Ads, SA360)
- Paid social (Meta, LinkedIn, Snapchat, Reddit, Apple Search Ads)
- Campaign strategy and execution
- Conversion rate optimization (CRO)
- Team leadership and training
- Budget management and forecasting
- Google editors, MS Office
Accomplishments
- Led cross-channel SEM/SMM campaigns, driving consistent double-digit year-over-year ROI growth
- Built and delivered a results-oriented training program, improving team capabilities and certification rates
- Managed large-scale budgets across multiple accounts, consistently exceeding KPIs
- Awarded Stellar, Extra Mile, and Heroes Awards for advanced paid media expertise, campaign execution, client relationship management, creative problem-solving, and consistently exceeding expectations while driving agency growth.
Certification
- Google Ads (Search, Shopping, Display, App) – Google Skillshop, 2025
- LinkedIn Marketing (Fundamental + Strategy) – LinkedIn Marketing Labs, 2025
- Amazon Sponsored Ads, Amazon Ads, 2025
Timeline
Media Performance Manager
Publicis Global Delivery
10.2022 - Current
Media Performance Associate Manager
Publicis Global Delivery
08.2021 - 09.2022
Media Performance Analyst
Publicis Global Delivery
06.2019 - 08.2021
Bachelor of Engineering - Information Technology
Mumbai University
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