SIDDHANT PADAVE

• Worked closely with infrastructure staff and departmental decision makers to identify, recommend, develop and implement cost-effective technology solutions.
• Evaluated and assessed emerging technology such as generative AI for deploying solutions
• Managed privacy and data protection assessments for organizations in the FMCG, Aviation, Pharmaceutical, Retail and IT industry
• Led technical support implementation for cyber impact assessments

• Developed a process to manage media campaigns for over 10 brands under the M&E wing
• Identified & Implemented cost effective content strategies leading to award nominations at Digixx 2019
• Researched market trends to identify customer needs and preferences for strategic planning.
• Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
• Created and managed budgets to maximize brand reach and engagement.
• Led a team of 12 to deliver projects with increased efficiency & reduced overhead costs for clients
• Evaluated & assessed emerging technologies to provide thought leadership for adoption where appropriate
• Built successful relationships for influencer collaborations and improved client retention

SUMMER INTERNSHIP | Content Marketing

• Generated actionable insights as a content strategist for brands under the IT & cybersecurity domain
• Designed & developed B2B inbound lead generation funnels to assist clients
• Analyzed trends & leveraged technology to provide the client with cost effective leads
• Recommended new strategies to manage branding objectives and monitor KPIs

• Pursuing a research paper on security aspects of Web 3.0 to propose a solution using Blockchain, in the Telecom Business unit, Performed industry analysis and assisted in developing a GTM strategy for their BSS product
• Assisted the team for internal branding projects

• Created content for the brand based on news around Marketing Technology
• Shared ideas and created branding guidelines for promoting the application
• Developed scripts and content for brands in the fintech space

• Conducted market research to manage a large data set leading to an effective cold calling strategy
• Reviewed monthly sales reports to analyze data and find insights
• Achieved success by over achieving targets in the B2C domain by 200%