Siddhant Palde
Business Analyst
Nashik
Summary
Experienced professional with a strong background in business analysis, data engineering, and Salesforce Marketing Cloud. Proficient in Redshift SQL, Python, PySpark, Excel, and various AWS services. Demonstrated ability to leverage technical skills to drive business insights and optimize processes. Passionate about utilizing data-driven strategies to achieve organizational goals.
Overview
2026
2026
years of professional experience
Work History
Senior Analyst
WNS Global Services
05.2022 - Current
- Business analysis and customer insights derivation for a major South African retailer.
- Facilitated requirement gathering workshops, resulting in clear project objectives and deliverables.
- Developed customized reports, summarizing and presenting data in visually appealing format.
- I have worked on creating and optimizing data process flow performance in Redshift, and I have processed data using Python.
- Data cleaning using Python and the use of machine learning algorithms to predict business performance.
- Contributing to store and category analytics for the optimization of retail strategies based on customer behavior.
- Worked on reducing data process runtime by using compression encoding.
- Attribute addition and testing in PySpark.
- Resolved customer data anomalies by carrying out data investigations on Salesforce Marketing Cloud and Redshift SQL.
- Worked on analysis of customer online purchase behaviour compared to their instore purchase behaviour and delivered actionable insights.
- Worked on reducing data process runtime by using compression encoding.
- Worked on adding new attributes to the existing data structure in PySpark and testing those attribute changes using PySpark.
- Resolved customer queries by carrying out data investigations on Salesforce Marketing Cloud and Redshift SQL.
- Creating marketing vouchers on Marketing Cloud.
- Creating post campaign reports to analyse major data bugs and working on resolving them.
Education
BE - Computer Engineering
Sandip Institute of Engineering and Management
Pune, MaharashtraPG Diploma - Big Data Analytics
CDAC Sunbeam
Pune, MaharashtraSkills
Data Cleaning & Transformation (Python, SQL)
Data Flow Analysis (SQL, Redshift)
Business Reporting (Amazon QuickSight, Excel, Power BI)
Machine Learning (Python, Predictive Modeling)
Data Pipeline Optimization (Redshift, Compression Encoding)
Data Engineering (PySpark, ETL)
Reporting Automation (Python, QuickSight)
Salesforce Marketing Cloud (Campaign Reporting, Data Investigation)
Tools And Libraries Expertise
- Programming Languages: Python, SQL.
- Pandas, NumPy, PySpark.
- Visualisation Tools: Power BI, AWS Quicksight, Excel.
Timeline
Senior Analyst
WNS Global Services
05.2022 - Current
BE - Computer Engineering
Sandip Institute of Engineering and Management
PG Diploma - Big Data Analytics
CDAC Sunbeam