Siddhant Sharma

• Spearheaded the launch of Stashfin Personal Loans & Bonds, working hands-on with Product & Tech teams for PRDs, event instrumentation, API-based CleverTap integrations, and user property structuring.
• Built end-to-end success and drop-off journeys across SMS, WhatsApp, Push, and In-App, reducing churn rate by 20% in 2 months.
• Scaled app DAUs and MAUs by 60% & 11% MoM through top-funnel experimentation and cohort-specific communication which includes A/B testing.
• Onboarded Appsflyer as MMP (Mobile Measurement Partner) tools and implemented deep linking to enable accurate campaign attribution.
• Developed structured user journeys, campaign experiments, and behavioral nudges across stages of the user funnel.
• Collaborated with Product to refine friction points in onboarding and application flows.

Key Achievements:

✅ Reduced Churn rate by 20% within 2 months of lifecycle automation deployment.

✅ Increased DAUs & MAUs by 30% MoM consistently.

✅ Achieved single-day investment worth ₹1.5 Cr for Bonds product.

✅ Built complete CRM infra on CleverTap from scratch (Events, APIs, Journeys).

• Led user growth strategy across lending products (ZIP, ZIP on EMI) and investment product (Xtra).
• Improved conversion rates from 28% to 61% for ZIP and 10% to 35% for ZIP on EMI.
• Launched retention & upsell journeys targeting dormant cohorts via multichannel automation.
• Increased adoption of lending products by 2x via targeted drop-off reactivation and push-SMS campaigns.
• Collaborated with Risk & Product teams to resolve BRE and prepayment drop-offs.

Key Achievements:

✅ Boosted disbursal rates by 50% through reward-based campaigns.

✅ Increased ZIP EMI activation from 22.1% to 48.6% in 6 months.

✅ Created pilot marketing campaigns for investment product (Xtra).

✅ Executed high-converting reward campaigns: Pulsar Bike, iPhone, Alexa Echo.

• Optimized end-to-end funnel for lending, including behavior-led nudges and win-back strategies.
• Led a 4-member growth marketing team and owned performance tracking, experimentation, and dashboarding.
• Developed and deployed affiliate acquisition campaigns and scaled partner contributions.

Key Achievements:

✅ Delivered MOM growth of 12-19% via upsell campaigns.

✅ Improved open rates of push/SMS campaigns by over 2x using behavior segmentation.

✅ Played key role in increasing app loan disbursements via high-intent triggers.

• Owned email marketing campaigns and lifecycle journeys through Netcore/WebEngage.
• Improved email open rates from 7% to 18% and click-through from 0.04% to 1.8%.
• Managed campaigns for SaaS product Live Table, increasing sign-ups by 10%.
• Led social media campaigns and rapid-fire experiments (Face filters, Chef Lives, etc.).

Key Achievements:

• ✅ Boosted SAAS product registrations by 10% via cross-channel campaigns.
• ✅ Achieved 3x conversions with email automation during EatOut Festival.
• ✅ Increased inbound leads by 35% through optimized email workflows.
• ✅ Built domain reputation for luxury hotel group using targeted MailChimp emailers.
• ✅ Grew Instagram followers by 4.5k in 3 months using influencer-led content.

• Assisted in managing email journeys, segmentation, HTML template design, and data hygiene.
• Participated in brainstorming sessions with marketing team members to develop ideas for campaigns.
• Managed email lists using a CRM system.
• Collaborated with designers on creating visuals for campaigns.
• Created reports summarizing performance of email marketing initiatives over time.