SIDDHANT TRAR
Gurgoan
Summary
Result-oriented professional with over 7 years of experience in Business Development, Sales, Team Management & related activities. Extensive experience of end-to-end Sales Process & Business Operations with deep understanding of critical business drivers in National Market.
An effective communicator & team player with capabilities to work under highly competitive situations, manpower management & meeting targets within deadlines in multi-location environment.
Overview
9
9
years of professional experience
8055
8055
years of post-secondary education
Work History
Regional Head
Wheels Eye India Private Limited
Gurgoan
05.2024 - Current
- Managing a team of 5 State Heads, 32 Area managers (TL) and 400+ Sales Executives across 4 States Rajasthan, Haryana, Punjab & Jammu & Kashmir to achieve regional goals and improve overall business performance
- Catering to 20,000 + Truck Operators and creating the value in their business by ease of tracking & managing through telematics solutions
- Scaled the Diesel GPS Sensor Sales from Zero to 500 +units / month since launched in June Month
- Streamlined operations for increased order hit rates through process improvements and staff training & realignment's
- Increased the % of incentives earning Sales executive from 25% to 35% in Last 3 Months leading to overall 15% growth in overall business
- Reduced the attrition of sales executives from 15% to 10% in last 4 Months
State Head
Phonepe
12.2022 - 04.2024
- Managed the team of 15 ASM, 30 TSE and 350+ BDE and contributing 20% of UPI transactions in Maharashtra and catering services to 1.2 Lacs Active merchants
- Improved MAM by 8% and Market share by 10% last in 1 year by hiring and training the right talent with infra ramp up by 40% from 200 to 350+ BDE
- Increased penetration of Smart Speakers from 20k to 60k outlets in a span of 1 year
- Launched Lending business in Apr '23 and scaled to 100 Cr disbursement by Nov'23
- Maintaining the inactivity of SS Devices below 25% which minimizes rental loss
- Became Market leader and defeated competition by 4% in Market Share
Cluster Lead, (Women Hair Laser & Hydra Facials ), Gurgaon
Urban Company (UrbanClap )
07.2022 - 10.2022
- Managed the entire operations of LHR & HF category pan India across 7 cities
- Lead the team of Senior Managers and Category Managers to build the supply
- Handled the quality and safety of the category to keep NPS>50 month on month
- Managed the complete life cycle of 200+ partner and retaining them on UC platform
Demand Lead- FMCG & Staples BU- East Delhi, Ghaziabad & Noida
Udaan
10.2021 - 06.2022
- Managed a entire sales & distribution of FMCG and Staples business for 3 cities with a team of 250+ which includes Area Manager, Sales Officer & BDE's
- Achieved annual business of Rs 250+ crores with a base of 10000+ retailer
- Performed functions related to Demand Planning, Topline & Bottom-Line accountability, Productivity & NPS performance
- Played a pivot role in achieving the Unit Economics of the cluster- CM 1 and 2 by planning SKU wise GMV factoring RPK(Revenue per kilo) vs CPK(Cost per Kilo)
- Demand Planning of the area- Top & Bottom line, ABS and AOV, Vertical Numbers, reach to retailers in sync with Ops plan to meet -Tonnage & touch point viability of the city
Cluster Sourcing Manager FMCG-Punjab State
Udaan
04.2020 - 09.2021
- Build City Sourcing from Scratch and Launched two City of 1M+ Population
- Managed the working capital, topline and bottom line of the cluster for FMCG business
- On-boarded 40+ Strategic to meet geographical sales demand
- Developed the right assortment mix as per the city demand through Market visits by understanding buyer insights, seller past sales trends & incorporating the FMCG Nielsen demographics consumption data of Punjab State for different categories and brands
- Reduced Inventory Days on Hand from 22 to 8days, and payable days from advance to 10 days credit, which helped us to hit negative working cycle during Sep 2020
- Increased margin by 200basis points from Marketplace to Inventory Model, 100basis during the journey from one city to 3 cities in Punjab with incremental volumes through QPS
Business Development Manager- Delhi, Ghaziabad & Noida
OYO Rooms
07.2018 - 03.2020
- Created the funnel of 2000+ rooms (Running hotels, Brownfield and Greenfield projects) & signed 1100+ rooms under 4 different brands(Townhouse, Edition O, Silver Key and Flagship)
- Identified potential clients, built relationships, and negotiated contracts through financial feasibility analysis
Business Analyst, Noida
Grail Research (Integreon India Ltd.)
06.2015 - 07.2016
- Delivered projects in business research and consulting domain such as Technology Media, Travel & Tourism & Consumer Products & services
- Conducted Primary & Secondary research and delivered insights to clients
- Utilized surveys,questionnaires & expert interviews for collecting data & analysis
Education
PGDM -
IIM Ranchi
B.tech - Electrical Engineering
NIT Kurukshetra Haryana
XII -
Vandana International School
X -
Shardein School
Skills
Team Management - Multi Layered
Sales & Distribution
Category management
PnL Handling
Business Scaling 0 to 1 to 100
Resource Mapping
Business Planning
Partnership Strategy
Timeline
Regional Head
Wheels Eye India Private Limited
05.2024 - Current
State Head
Phonepe
12.2022 - 04.2024
Cluster Lead, (Women Hair Laser & Hydra Facials ), Gurgaon
Urban Company (UrbanClap )
07.2022 - 10.2022
Demand Lead- FMCG & Staples BU- East Delhi, Ghaziabad & Noida
Udaan
10.2021 - 06.2022
Cluster Sourcing Manager FMCG-Punjab State
Udaan
04.2020 - 09.2021
Business Development Manager- Delhi, Ghaziabad & Noida
OYO Rooms
07.2018 - 03.2020
Business Analyst, Noida
Grail Research (Integreon India Ltd.)
06.2015 - 07.2016
PGDM -
IIM Ranchi
B.tech - Electrical Engineering
NIT Kurukshetra Haryana
XII -
Vandana International School
X -
Shardein School
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