SIDDHANT KHANVILKAR
Content Marketer
Maharashtra
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work History
Senior Executive Digital Marketing
Zell Education
Mumbai
03.2022 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Used content management system to analyze user engagement and website traffic metrics.
- Managed content distribution to online channels and other media platforms.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Building Email Marketing Automation
- Tracked key metrics and developed spreadsheets and data models.
Digital Marketing Associate
upGrad Pvt Ltd
Mumbai
01.2020 - 02.2022
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Strategized content based on Google Analytics data, geographical targeting and keyword planning.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Increased website and social media traffic 200% by creating dynamic content pieces.
- Executed over 600+ blogs leading to over 1.5 Million Organic traffic monthly
- Edited and optimized 50+ pages of evergreen content to improve SEO ranking for specific keywords.
- Collaborated with SEO and content team to produce website content for Data Vertical and Tech sectors.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Optimized Creatives for performance marketing.
- Authored online display ads, providing click conversion rates of 20%.
Marketing Executive
SNEH VISHAL EDUNEXT PVT. LTD
MUMBAI
11.2017 - 06.2019
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Launched marketing activities for new product lines and market penetration.
- Maintained complete database of files, contacts and project materials.
- Assisted team with various marketing projects that would engage new leads and potential customers.
- Analyzed trends in social media posts and followers to maximize views.
- Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages.
- Utilized best practices for SEO optimization to boost social media program's visibility.
- Planned and executed campaigns to producing 20% of goal of qualified leads
Intern
GRADUATE GURU PVT. LTD
MUMBAI
03.2016 - 10.2017
- Generated leads & responsible for conversion of clients
- Maintained relationships with consumer and business to ensure client satisfaction
- Collaborated with team members to help expand marketing channels
- Stayed updated with latest marketing concepts and techniques
- Responded to email and social media messages according to prescribed policies
- Worked with vendors to complete projects according to schedule and specifications
Education
Advanced Course in Digital Marketing -
L.I.P.S
Mumbai, MH 07.2019 - 12.2019
Bachelor of Mass Media - Advertising
Patkar Varde College
Mumbai, MH 06.2016 - 05.2019
High School Diploma -
Gokhale Education Society
Mumbai 01.2015 - 01.2016
Skills
Content Curation
Accomplishments
- New User Acquisition: Optimized Google & Meta campaigns, reducing CPL by 25% and COA by 30%, while increasing activation rate from X% to Y%.
- Lead Generation: Scaled high-ticket lead gen (₹4-8L programs) while maintaining CAC within 20-30% of revenue.
- iOS App Growth: Led Apple Search Ads & iOS App Campaigns, achieving 40% account activation rate.
- Catalyst UAC Optimization: Implemented 4-tier conversion goals with weighted tROAS bidding, lowering COA and increasing activation rates.
- Full-Funnel Optimization: Implemented advanced audience segmentation, bid strategies, and landing page optimizations, leading to a 20% boost in conversion rates and a 15% increase in lead-to-enrollment ratio.
Timeline
Senior Executive Digital Marketing
Zell Education
03.2022 - Current
Digital Marketing Associate
upGrad Pvt Ltd
01.2020 - 02.2022
Advanced Course in Digital Marketing -
L.I.P.S
07.2019 - 12.2019
Marketing Executive
SNEH VISHAL EDUNEXT PVT. LTD
11.2017 - 06.2019
Bachelor of Mass Media - Advertising
Patkar Varde College
06.2016 - 05.2019
Intern
GRADUATE GURU PVT. LTD
03.2016 - 10.2017
High School Diploma -
Gokhale Education Society
01.2015 - 01.2016
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