Siddhant Prakash Pandey
Mumbai,Maharashtra
Summary
Results-oriented Product Management professional with over 10 years of comprehensive experience in product development, strategy, launch, D2C, CRM, product marketing, B2B, B2C, and product lifecycle management. Successfully launched products, driving growth and reducing customer acquisition costs in a startup environment. Skilled communicator leveraging data-driven insights to inform decision-making and optimize product performance. Committed to continuous improvement and staying ahead of industry trends to ensure a competitive advantage. Collaborated closely with the COO, VPs of TATA AIG, engineering, sales, marketing, and support teams to meet business case and customer satisfaction goals.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Product Owner /Team Leader
Adobe (ZnA)
05.2023 - Current
- Define and prioritized AEM features like Dynamic Media, Content Fragments, and personalization to improve customer experiences and drive engagement
- Implemented AEM DAM migration for Coca-Cola, achieving a 2X increase in content adaptation, a 20% boost in content velocity, and successfully migrating over 500K assets
- H&M pilot KPI achieved 45000– assets –3 TB– migrated, less than 5 sec for known asset search time, 10–15 min search time for unknown assets, and around 300 H&M employees accessing the portal
- Cultivate internal relationships across functional areas including Engineering, Support, UX, Sales, Product, Marketing to drive the GTM of your product
Senior Product Manager
EasyRewardz Software Services Pvt. Ltd
12.2021 - 10.2022
- Launched SaaS Omni-Channel communication platform, facilitating the sending of 3 billion SMS and 10 billion emails annually for over 50 major clients including Bata, Levi's, and PVR
- Reduced operational costs by 52% through strategic process improvements
- Enhanced engagement by 18% by integrating social media platforms (Facebook and Instagram).
- Led a team of 15– professionals to develop products that significantly met clients' business needs
Senior Product Manager
Tata Aig General Insurance Companies Limited
10.2018 - 11.2021
- Introduced a streamlined two-click quote process, boosting conversion rates by 10%
- Revamped Tata AIG's website for motor insurance, integrating a 'Pay First' concept and launching an 'Online Assistance' feature with a 15% adoption rate and 2X conversion.
- Managed a product portfolio worth over INR 510 million, overseeing product roadmap, P&L, strategy, marketing, growth, and communication initiatives.
- Launched 'Online Assistance' feature, which had 15% adoption and 2X conversion.
Business Analyst / Manager
Tata Consultancy Services
03.2014 - 07.2019
- Developed and executed a new social media strategy and SEO campaigns.
- Launched multiple digital, e-business, and SaaS products, enhancing retention and loyalty
- Oversaw feature releases, monitored performance, and reduced error rates by 87%
- Managed a team of 7 associates, fostering growth and enhancing my managerial and leadership skills
- Worked as Techno-Functional which involved development, maintenance, and support activities for financial technology in Accounts Payables and General Ledger
- Oracle Apps EBS Finance (AP, GL, AR, CM, India Localization) and solved issues of AP, GL, AR, and CM raised by users through tickets, also worked on Java, PL/SQL, and API integration
Senior Business Analyst
Newgen Software
07.2018 - 10.2018
- Managed pre-sales engagements with B2B clients, nurturing relationships and driving successful outcomes.
- Ensured 100% on-time delivery by managing 9 fixed-price and time-material projects.
Education
MBA - Product Mana
Indian Institute of Management
Kozhikode12.2023
MBA - Marketing
ITM Business School
Mumbai04.2018
Bachelor of Engineering - Computer Science
SJB INSTITUTE OF TECHNOLOGY
Bengaluru06.2013
Skills
- Own and execute growth roadmaps (acquisition, retention, revenue)
- Optimize D2C/B2C funnels for maximum conversion
- Improve conversion rates by optimizing every touch point
- Reduce bounce rates and enhance user journeys
- A/B Testing, personalize web & app experiences for engagement
- Streamline checkout, onboarding, and retention flows
- Define and track key growth and retention metrics
- Expertise in Google Analytics, Amplitude, SQL Enhance website and app performance (speed, UX, functionality)
- Collaborate with engineering, UX, and marketing teams
- Drive marketing technology integrations (CRM, automation, analytics)
- Lead cross-functional teams (APMs, UX/UI, Technology, marketing, analytics)
- Set a vision and strategy for impactful product initiatives
Certification
- Adobe Certified AEM – Business Practitioner, 11/01/23, Adobe
- Strategic Management, 01/01/20, Copenhagen Business School
- Professional Scrum Master, 03/01/19, scrum.org
- Oracle Certified – Fundamental of SQL, 12/01/14, Oracle
Accomplishments
- Significant Growth Achievement, Achieved a 75% increase in category acquisition through various product launches and improved retention strategies, demonstrating effective leadership and strategic planning.
- Award and recognition, Impact Champion Award Q1FY24, Adobe. Best Team Award, TCS. 'A Band' Performance Rating, TCS. Kudos received from various clients and partners.
Passions
- Engage in activities such as: Attending industry conferences and workshops.
- Reading books on technology, leadership, and innovation.
- Contributing to the community through volunteer work and mentoring.
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
Product Owner /Team Leader
Adobe (ZnA)
05.2023 - Current
Senior Product Manager
EasyRewardz Software Services Pvt. Ltd
12.2021 - 10.2022
Senior Product Manager
Tata Aig General Insurance Companies Limited
10.2018 - 11.2021
Senior Business Analyst
Newgen Software
07.2018 - 10.2018
Business Analyst / Manager
Tata Consultancy Services
03.2014 - 07.2019
- Adobe Certified AEM – Business Practitioner, 11/01/23, Adobe
- Strategic Management, 01/01/20, Copenhagen Business School
- Professional Scrum Master, 03/01/19, scrum.org
- Oracle Certified – Fundamental of SQL, 12/01/14, Oracle
MBA - Product Mana
Indian Institute of Management
MBA - Marketing
ITM Business School
Bachelor of Engineering - Computer Science
SJB INSTITUTE OF TECHNOLOGY
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