Siddharth Asthana

· Made media plans for Rin, one of the leading detergent brands with a monthly budget of 10cr and independently closed them with brand manager on time.

· Experience with planning and optimizing campaigns on Meta and Google ads and also conducting experiments like A/B testing, BLS studies.

· Tracked campaign deliveries monthly to ensure minimum under deliveries.

· Working with multiple stakeholders in MIS, Ops team for timely raising of estimate and RO creation for on time deployment.

· Worked on decks with Senior Director to pitch news ideas to brand manager such as YT shorts, Glance, Share chat.

• Boosted lead generation with the creation of engaging email marketing campaigns.
• Assisted in tracking and reporting marketing campaign performance, identifying key trends for continuous improvement of future efforts.
• Optimized landing pages to increase conversion rates using A/B testing techniques.