Siddharth Burman
New Delhi
Summary
From utilizing online marketing techniques like SEO, Data Automation, Marketing Automation, E-Commerce Product Listing and Sales, and managing a monthly budget of Rs 10L-12L to deliver over 10,000 leads, I have a proven track record of driving robust marketing strategies. Leading a dynamic team of 25+ professionals across Content, Advertising, Data Analytics, and Product Analysis has honed my capability to provide top-tier solutions in a collaborative and synergized manner. My passion as a marketer drives me to embrace new challenges, continuously striving to refine and enhance the marketing and sales landscape.
Working closely with tech and operations teams, I aim to deliver a seamless experience for users and clients, underpinned by a deep understanding of product lifecycles and strategic market expansion. My approach integrates product marketing, sales enablement, and GTM (Go-To-Market) specialization, focusing on leveraging data to optimize the buyer journey and enhance sales strategies. Notably, my implementation of data automation workflows and marketing automation tools has significantly boosted efficiency and performance, exemplifying my commitment to cross-functional teamwork and achieving ambitious business goals.
Overview
11
11
years of professional experience
Work History
Marketing Manager
AuthBridge Research Services Private
01.2024 - Current
- Launched successful digital marketing campaigns that achieved goals for increased website traffic & 10X & leads by 5x within 12 Months
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Wrote and distributed press releases to increase brand visibility.
- Conducted market research to identify new opportunities and target markets.
- Communicated value and position to sales team and developed tools to support selling process.
- Optimized segment space automation growth by leading marketing strategy and content creation.
- Designed and managed development of new website for the US Market that effectively positioned company as market share leader.
Manager - Performance Marketing and Analytics
Medigence
01.2017 - 12.2023
- Running digital marketing campaigns across all platforms including AdWords, Facebook Ads, and LinkedIn Display Ads with ad budget of Rs 10 Lakhs per month
- Specialized in lead generation and inquiry generation for online marketplace
- Bringing in traffic and optimizing other facets of the Website in order to increase the Rankings of the website
- Development of Content and maintaining a Blog is also a vital part of Daily Activities, ranging from running niche marketing campaigns to influencer campaigns as well by utilizing Software's such as Buzzsumo and SEM Rush
Online Promotion Executive
H1 Cloud Technologies
03.2015 - 05.2016
- Managing the Social Media Marketing campaigns of In-House companies as well as external clients by focusing on Facebook, LinkedIn, Twitter, Google+, and Pinterest
- Observing competitor’s strategy closely and developing new & original strategies accordingly in order to increase engagement on social media platform
- Designing and Developing Contest ideas for Social Media Pages to create buzz amongst the fan base
- Monthly reporting of various Social Media Platforms of In-House and external client’s projects
- Making Presentations and uploading it on various slide sharing sites like slideshare.com, slideshow.com etc
Business Associate
Directi Internet Solutions
09.2013 - 10.2014
- Worked as a Business Associate under the campaign of Design Exchange
- Required to devise solutions for increasing website traffic on our website through interactions with potential and existing Web Designers
- Also helped in input of data so the link and chain between designers and potential businessmen expand their business
Education
MBA/PGDM - Marketing
Indian Institute of Management
Kolkata01.2021
B.B.A/ B.M.S - Management
Mumbai University
Mumbai01.2012
Skills
- Performance Marketing
- Product Marketing
- Email Marketing
- Go-to-market strategy development
- Marketing campaigns
- Project management
- Web analytics
- Marketing Automation
- Social Media Marketing - Paid
- SEO
- Growth Strategy & Marketing
- Hubspot
- Python Framework
- Power BI
- Web Engage
- Budget administration
Languages
English
Hindi
Personal Information
- Total Experience: 10 Years 0 Month
- Date of Birth: 07/15/91
- Gender: Male
- Marital Status: Single / Unmarried
Timeline
Marketing Manager
AuthBridge Research Services Private
01.2024 - Current
Manager - Performance Marketing and Analytics
Medigence
01.2017 - 12.2023
Online Promotion Executive
H1 Cloud Technologies
03.2015 - 05.2016
Business Associate
Directi Internet Solutions
09.2013 - 10.2014
MBA/PGDM - Marketing
Indian Institute of Management
B.B.A/ B.M.S - Management
Mumbai University
Similar Profiles
Rajat BhardwajRajat Bhardwaj
Senior Associate at AuthBridge Research Services Private LimitedSenior Associate at AuthBridge Research Services Private Limited
Gaurav Gaurav null
Report Specialist at AuthBridge Research Services Private LimitedReport Specialist at AuthBridge Research Services Private Limited
Aakash SinghAakash Singh
Senior Associate at Authbridge Research Services Private LimitedSenior Associate at Authbridge Research Services Private Limited