SIDDHARTH GOPLANI
Gurgaon,HR
Summary
A highly accomplished and results-driven Supply Chain Manager possessing 15+ years of experience in optimizing logistics, reducing costs, and enhancing operational efficiency within the retail industry. Seeking a Head of SCM role to leverage expertise in strategic sourcing, distribution planning, and team leadership to drive significant improvements in supply chain performance and contribute to the overall success of a leading retail organization.
Senior-level Supply Chain and Operations leader with extensive experience in creating strategies and leading execution of all global supply chain activities, including procurement, manufacturing, and distribution management. Manages and leads cross-functional teams to drive product supply and productivity improvements. Leads risk mitigation, while driving supply chain strategies for end-to-end pipeline management and supply planning. Skilled in negotiation and strategic decision making, perfected by 23+ years of experience in leading organizational business units.
Overview
26
26
years of professional experience
1
1
Certification
Work History
WAREHOUSE OPERATIONS & SUPPLY CHAIN MANAGER
ARCHIES LIMITED
10.2019 - Current
- Oversaw daily warehouse operations, staff supervision, inventory control, space optimization, compliance, equipment maintenance, vendor negotiation, technology use, data analysis, and documentation.
- Managed daily warehouse operations, ensuring efficient receipt, storage, and dispatch of goods, which optimized workflow and reduced delays.
- Directed and trained a team of 60+ warehouse staff, including supervisors, pickers, and operators, enhancing team performance and operational effectiveness.
- Maintained precise stock through rigorous cycle counts, audits, and inventory tracking systems, optimizing inventory holding costs.
- Optimized warehouse layout to maximize space utilization and safety, enhancing operational efficiency and workplace safety standards.
- Ensured strict compliance with health, safety, and legal standards, minimizing risks and maintaining regulatory adherence.
- Controlled transportation, return logistics, and processing costs by managing a $X budget.
- Implemented lean and six sigma methodologies to enhance warehouse performance, streamline processes and reduced operational inefficiencies.
- Achievements:
- Achieved 98% inventory accuracy through the implementation of rigorous inventory control measures.
- Reduced logistics costs by 10% through optimized route planning.
- Increased warehouse efficiency by 15% by implementing lean warehousing principles and restructuring the layout.
DISTRIBUTION AND REVERSE LOGISTICS MANAGER
ARCHIES LIMITED
04.2017 - 09.2019
- Directed the distribution and reverse logistics functions, ensuring precise and punctual delivery of goods to clients, including retail partners and direct consumers.
- Pioneered efficient delivery route optimization strategies, reducing overall transportation expenditures.
- Managed relations and performance evaluations for third-party logistics (3PL) providers, ensuring adherence to service level agreements.
- Coordinated with supply chain counterparts to ensure product availability and managed inventory turnover effectively.
- Enhanced on-time delivery metrics by implementing robust KPIs and continuous monitoring.
- Managed the end-to-end returns process from initial receipt to final disposition, including refurbishment and recycling.
- Ensured proactive collaboration with customer service departments, enhancing the customer return process.
- Played a critical role in cross-functional collaborations, ensuring logistics practices supported overall organizational objectives.
- Advocated for environmentally responsible practices in distribution and returns processing.
- Emphasized data-driven management to optimize distribution channels and implement sustainable initiatives.
- Orchestrated the accurate and timely delivery of goods, advancing customer satisfaction through strict adherence to delivery schedules.
- Achievements:
- Streamlined route planning and carrier management, minimizing transportation costs and enhancing efficiency.
- Introduced systematic returns processing, significantly improving the handling and disposition of product returns.
- Fostered key partnerships with 3PL providers, optimizing the supply chain network and ensuring meticulous inventory management.
- Championed customer service excellence by swiftly addressing return issues, directly contributing to a seamless return experience.
DISTRIBUTION MANAGER & CATEGORY HEAD
ARCHIES LIMITED
05.2015 - 03.2017
- Led distribution strategies for products, monitored KPIs, managed logistics functions, and streamlined activities adherence to safety regulations, quality standards and legal requirements.
- Managed the brand for improved brand strategy development and oversaw supplier relationships and contract negotiations.
- Managed day-to-day operations of distribution centres and regional warehouses, enabling streamlined workflow.
- Oversaw inventory movements, order processing, dispatch planning, and last-mile delivery to enhance the effective distribution of company product and services.
- Optimised routes and transportation modes to reduce delivery costs and improve efficiency, optimising efficient transportation management.
- Managed 3PL partners, freight carriers, and distribution contracts to ensure cost-effective solutions.
- Tracked key distribution KPIs (on-time delivery, fill rates, inventory accuracy, etc.) to ensure better service.
- Defined and executed the strategy for assigned product categories (e.g., pricing, assortment, promotions) to enable product delivery.
- Aligned category goals with broader commercial and sales targets using strategic tools and analysis.
- Oversaw product selection, introductions, phase-outs, and end-of-life strategies, maintaining the proper distribution.
- Conducted market and competitor analysis to identify trends and gaps, utilising acquired data to help with effective distribution management.
- Drove revenue growth and gross margin improvement for the category across sectors.
- Achievements:
- Grew category sales by 25% in 12 months through revamping product assortment and improved implementation of pricing strategy.
- Increased gross margin by 7% by renegotiating supplier contracts and reducing dependency on low-margin SKUs across the sector.
- Reduced Stockouts by 60% via implemented a dynamic replenishment model using historical sales and lead time analysis.
ASSISTANT PROCUREMENT MANAGER
ARCHIES LIMITED
01.2013 - 04.2015
- Managed procurement records and supplier database Supported budget adherence. Provided negotiation support. Worked for project supports and ensured compliance. Managed and supervised the team.
- Supported day-to-day procurement operations by issuing purchase orders (POs), managing requisitions, and tracking deliveries.
- Identified and evaluated new suppliers based on price, quality, service, and delivery capability to improve vendor selection process.
- Prepared and analysed RFQs, compared vendor proposals, helping in the negotiations.
- Helped maintained supplier by liaising with existing suppliers to ensure timely and complete deliveries and resolve issues.
- Helped assess supplier performance using KPIs (quality, cost, delivery, responsiveness).
- Ensured all purchases aligned with company policies, standards, and legal requirements to ensure all purchases are of standard.
- Achievements:
- Achieved a 12% cost reduction on materials by identifying alternate suppliers and renegotiating contracts.
- Transitioned from manual PO processing to a digital system, improving processing time by 50%.
- Optimised internal procurement procedures improving coordination with cross-functional teams, and accelerating procurement cycles.
- Helped improved alignment of stock levels and demand forecasts.
BRAND MANAGER & CATEGORY MANAGER
ARCHIES LIMITED
04.2010 - 12.2012
- Brand strategy development and oversee joint working of the team, sales, marketing, supply chain, budgeting and forecasting to derive insights and facilitate smooth processes across the organisation.
- Developed and implemented brand strategies aligned with business objectives and market positioning to enhance brand value.
- Defined brand guidelines and ensured consistent brand messaging across all channels to promote brand awareness.
- Planned and executed integrated marketing campaigns (digital, ATL, BTL) to build brand awareness and drive customer engagement for market penetration.
- Collaborated with creative teams and agencies to develop compelling content and visuals.
- Defined the vision, goals, and roadmap for assigned product categories to set key objectives.
- Conducted market analysis and competitor benchmarking to identify gaps and growth opportunities within this sector.
- Implemented pricing, promotions, and assortment strategies to maximise revenue and profitability. Also oversaw SKU rationalisation, new product launches, and end-of-life planning.
- Ensured the right product mix was available in the right locations and platforms to make it as accessible as possible.
- Used market research, POS data, and consumer behavior analytics to make informed decisions.
- Achievements:
- Increased Brand awareness by 30% through YoY brand enhancement and advertisement.
- Achieved 3x ROI on Brand Campaigns through effective advertisement channels.
- Derived a strong brand value and generated excellent consumer insights by implementing well thought out strategy.
- Enabled faster decision-making and improved campaign agility by integrating real-time sales, pricing, and inventory analytics.
PURCHASE MANAGER
ARCHIES LIMITED
04.2008 - 03.2010
- Managed complete procurement cycle. Ensured compliance and maintained accurate record. Managed supplier risk and lead a team of procurement professionals across the sector.
- Developed and executed purchasing strategies aligned with business goals ensuring to meet quality, cost, and delivery requirements.
- Forecasted procurement needs based on production schedules, sales forecasts, and inventory levels to keep the procurement well aligned.
- Identified, evaluated, and onboarded suppliers developing and improving the quality of the supplier base.
- Built strong vendor relationships to ensure reliability and long-term value across all stakeholders.
- Negotiated prices, contracts, payment terms, and delivery schedules with key vendors.
- Collaborated with inventory and warehouse teams to maintain optimal stock levels and avoid overstocking or stockouts helping with cost minimisation and ensuring procurement runs smoothly.
- Achievements:
- Reduced Procurement Costs by 20% Annually leading to efficiency in this vertical.
- Streamlined the supplier base by 35% by improving quality and reducing costs across key operations.
- Decreased Purchase Order Cycle Time by 40% enabling efficient operations and reduction in errors.
- Improved On-Time Delivery Rate to 96%
AREA MANAGER
ARCHIES LIMITED
04.2007 - 03.2008
- Managed all aspects of retail sales and store operations within the NCR, drove profitability, maintained operational compliance, and led team development.
- Drove sales performance to achieve sales targets and revenue goals across all outlets/stores in the assigned area.
- Developed and implemented strategies to grow market share and brand presence within the NCR region.
- Managed budgets and analysed profit margins to ensure financial targets were met within the region.
- Supervised store managers, sales executives, and other front-line staff across locations to enhance operational efficiency.
- Conducted regular coaching, performance reviews, and team-building sessions to enhance team capability.
- Maintained operational standards and consistency across all stores/outlets in line with company policies.
- Achievements:
- Increased Regional Sales by 35% Year-over-Year through effective hyperlocal strategies.
- Exceeded Quarterly Revenue Targets for 6 Consecutive Quarters via aggressive territory planning.
- Improved Operational Compliance to 98% Across All Stores via streamlined SOPs.
SR. EXECUTIVE RETAIL OPERATION
ARCHIES LIMITED
04.2006 - 03.2007
- Led operational and retail strategies. Managed visual merchandising and inventory. Enforced SOPs which improved retail performance and increased seamless functions of business-client operations.
- Ensured seamless retail operations across assigned outlets, leading to better execution and productivity.
- Maintained operational standards through effective visual merchandising and cleanliness strategies.
- Enforced standard operating procedures (SOPs) improving uniformity in retail functions.
- Tracked sales performance and ensured objectives were attained, thereby enhancing sales-driven activities.
- Evaluated performance driving the implementation of new strategies to improve efficiency.
- Managed stock/inventory driving operational improvement through high availability of stock and reduced shrinkage of inventory.
- Achievements:
- Rolled Out New POS & Inventory System Across 20+ Stores, maintaining a smooth POS transition.
- Improved Stock Accuracy and Enhanced Efficiency through inventory process overhaul.
- Successfully Launched 5 New Stores in High-Impact Zones, demonstrating smooth operations and successful retail launches.
MAKETING EXECUTIVE
ARCHIES LIMITED
01.2003 - 03.2006
- Integrated campaign planning across multiple marketing mediums, market research including competitive analysis, brand building for sustained competitive advantage and the development new product launch processes.
- Planned, coordinated, and executed integrated consumer marketing plans to increase revenues.
- Tracked campaign effectiveness and ROI, providing insights for improved channel/market mix.
- Conducted market research to identify prevailing patterns, trends, consumer preferences, competitor activities, customer engagement data for market penetration.
- Assisted in brand building and maintained consistency across multiple media.
- Worked with sales effectively in creating a go-to-market strategy for the launch of new products, boosting product penetration.
- Organized events and trade/consumer exhibitions. Led logistical planning in addition to vendor coordination.
- Aided in marketing budget management and reported findings that enhanced campaign efficiency across operational divisions.
- Achievements:
- Improved digital campaigns by analyzing trends and customer engagement metrics.
- Enhanced product promotion, product launches and trade shows that boosted customer engagement activities.
- Enabled higher marketing and campaign efficiency through thorough tracking and comprehensive reporting.
SALES SUPERVISOR
SHIVITA ENTERPRISES ARCHIES GALLERY
02.2000 - 12.2002
- Managed team performance, provided sales assistance, helped promotional planning and analysis in addition to consumer support.
- Supervised and led a team to achieve targets.
- Provided product knowledge and taught selling skills to team and associates.
- Helped in the implementation of strategies to support product expansion.
- Maintained data, provided reports and contributed information to a centralized database.
- Delivered solutions to consumers and developed solutions to critical problems.
- Supported teams who managed promotional activities and oversaw stocking issues and distribution channels.
- Developed key distribution partnerships with retailers and other channel partners.
- Achievements:
- Improved processes and supported team development.
- Analyzed data and provided insight.
- Addressed consumer pain and improved the value chain by reducing stock outs and eliminating product flow issues.
Education
MBA - International Business Management
NIMS
MAHARASHTRA, INDIA01.2009
B.Com - Commerce
Delhi University
NEW DELHI, DELHI05.2002
Skills
- Inventory Management
- Logistics Management
- Distribution Planning
- Vendor Negotiation
- Supply Chain Optimization
- ERP Systems
- WMS Systems
- TMS Systems
- Demand Forecasting
- Route Optimization
- Leadership
- Teamwork
- Problem-solving
- Communication
- Strategic Thinking
- Logistics management
- Warehouse operations
- Continuous improvement initiatives
- Supplier relationship management
Accomplishments
- Recognized for delivering exceptional year-on-year growth, joint campaign execution, and vendor collaboration during tenure at Archies Limited.
- Awarded multiple promotions and growth opportunities consistently throughout career at Archies Limited, demonstrating strong performance and leadership potential.
- Acknowledged for spearheading the operational management of a Mother Warehouse, leading to a 15% increase in efficiency and a 10% cost reduction in logistics.
- Recognized for Championing a distribution plan that contributed to achieving 85% of the company's total turnover, solidifying the brand's market presence.
Certification
- GENERATIVE AI TOOLS (SKILL NATION ONLINE WORKSHOP - 2025)
- Supply Chain Foundation: Managing the Process. (Linkedin E-Learning Certificate Course - 2023)
- Lean Six Sigma Yellow Belt (OITAS E-Learning Certificate Course - 2022)
- Lean Six Sigma Black Belt (OITAS E-Learning Certificate Course - 2022)
- Lean Six Sigma Green Belt (OITAS E- Learning Certificate Course - 2022)
Languages
Sindhi
English
Hindi
Hobbies and Interests
Market Analysis, Supply Chain Insights, Strategic Games, Share Investments, Community Projects
Timeline
WAREHOUSE OPERATIONS & SUPPLY CHAIN MANAGER
ARCHIES LIMITED
10.2019 - Current
DISTRIBUTION AND REVERSE LOGISTICS MANAGER
ARCHIES LIMITED
04.2017 - 09.2019
DISTRIBUTION MANAGER & CATEGORY HEAD
ARCHIES LIMITED
05.2015 - 03.2017
ASSISTANT PROCUREMENT MANAGER
ARCHIES LIMITED
01.2013 - 04.2015
BRAND MANAGER & CATEGORY MANAGER
ARCHIES LIMITED
04.2010 - 12.2012
PURCHASE MANAGER
ARCHIES LIMITED
04.2008 - 03.2010
AREA MANAGER
ARCHIES LIMITED
04.2007 - 03.2008
SR. EXECUTIVE RETAIL OPERATION
ARCHIES LIMITED
04.2006 - 03.2007
MAKETING EXECUTIVE
ARCHIES LIMITED
01.2003 - 03.2006
SALES SUPERVISOR
SHIVITA ENTERPRISES ARCHIES GALLERY
02.2000 - 12.2002
B.Com - Commerce
Delhi University
MBA - International Business Management
NIMS