Summary
Overview
Work History
Education
Skills
SELECT HIGHLIGHTS
Certification
Interests
Timeline
Hi, I’m

Siddharth Jena

Marketing and P&L leader
Siddharth Jena

Summary

Dynamic and results-driven marketing and product leader with 10+ years of experience driving growth, profitability, and operational efficiency across global markets. Proven expertise in building and scaling teams, optimizing acquisition costs, and achieving sustainable revenue growth. Specialized in expanding businesses internationally, with deep insight into regional dynamics and consumer behavior across APAC, EMEA, and the US. Skilled in go-to-market strategy, digital transformation, and full-funnel optimization — blending creative storytelling with data-driven execution. Known for transforming underperforming brands through strategic planning and cross-functional leadership.

Overview

14
years of professional experience
1
Certification

Work History

UpGrad

Head of Marketing & Product (Global Markets)
01.2022 - Current

Job overview

  • Led marketing and product growth across APAC, EMEA, and US, transforming operational frameworks, marketing efficiency, and revenue outcomes.
  • Scaled global revenue by 60% YoY and achieved positive EBITDA within 18 months.
  • Reduced CAC by 210%, driving breakeven through performance and organic optimization.
  • Drove 100% YoY growth in Vietnam and made the market EBITDA-positive within a year.
  • Acted as Business Head for Thailand, scaling revenue from 0 to $1M per quarter.
  • Built a 45-member global team spanning Marketing, Product, Brand, and Content across 3 regions.
  • Launched a monetized creator ecosystem with CAC
  • Migrated CRM from LeadSquared to HubSpot, integrating sales, marketing, and product workflows.
  • Led AI-driven efficiency projects reducing operational costs by 66% and increasing revenue by 40%.
  • Enhanced SEO and UX performance, doubling V2L and driving sustained organic growth.

MSVGO (Hurix Digital)

Director – Marketing
12.2020 - 01.2022

Job overview

  • Built the marketing function from scratch, scaling app adoption from 0 to 3M users within six months.
  • Monetized user base with consistent 12% MoM growth while managing a $2M launch budget.
  • Improved brand visibility and optimized retention through cross-functional collaboration.

Cricket.com / Fanfight (Head Digital Works Pvt Ltd)

Head – Marketing
08.2019 - 11.2020

Job overview

  • Scaled app from launch to 5M downloads in three months, achieving 800K DAUs.
  • Managed $4M quarterly marketing budgets and achieved self-sustaining P&L in two quarters.
  • Reduced blended CAC by 82% and improved active user engagement by 63% MoM.

Quikr

Senior Marketing Manager
06.2017 - 07.2019

Job overview

  • Delivered 21% traffic growth and 120% ROAS through integrated brand-performance campaigns.
  • Managed $10M marketing investments across ATL/BTL, Digital, and Brand channels.
  • Launched QuikrCars, Homes, and Services, attaining category leadership and top brand recall.

Startups Club Pvt Ltd

CMO / Business Head
04.2016 - 05.2017

Job overview

  • Founded and scaled 'Virtual Footprints' as a marketing agency arm, achieving profitability within three months while managing full P&L.
  • Scaled operations to a peak active client base of 9, generating a monthly recurring revenue (MRR) of ₹18 lakhs.

SendMyGift Pvt Ltd

Marketing & Business Development Head
08.2015 - 03.2016

Job overview

  • Delivered 2.5x acquisition growth through integrated marketing campaigns and cohesive brand storytelling.

Infiniti Research

Market Research Analyst
09.2014 - 07.2015

Job overview

  • Executed over 25 research projects across industries, providing insights that influenced business strategy.

Chakra Trading Pvt Ltd

Marketing Manager
07.2011 - 01.2013

Job overview

  • Built digital brand presence and developed an early community-driven engagement strategy.
  • Lead the BTL and ATL strategy for Arizona Juices to increase market share, Resulting into 7% sales growth M-O-M

Education

Alliance University
Bangalore

MBA from Marketing
01.2015

University Overview

GPA: Distinction

SRM University
Chennai

B.Tech from Computer Science
01.2011

University Overview

GPA: First Class

Skills

SELECT HIGHLIGHTS

SELECT HIGHLIGHTS
  • Built marketing engines driving sustainable growth across 15+ countries.
  • Combined creativity and data to bridge storytelling with measurable performance.
  • Recognized for high-impact leadership in emerging markets like Vietnam and Thailand.

Certification

[Area of certification] Training - [Timeframe]

Interests

Horology, Astronomy

Timeline

Head of Marketing & Product (Global Markets)
UpGrad
01.2022 - Current
Director – Marketing
MSVGO (Hurix Digital)
12.2020 - 01.2022
Head – Marketing
Cricket.com / Fanfight (Head Digital Works Pvt Ltd)
08.2019 - 11.2020
Senior Marketing Manager
Quikr
06.2017 - 07.2019
CMO / Business Head
Startups Club Pvt Ltd
04.2016 - 05.2017
Marketing & Business Development Head
SendMyGift Pvt Ltd
08.2015 - 03.2016
Market Research Analyst
Infiniti Research
09.2014 - 07.2015
Marketing Manager
Chakra Trading Pvt Ltd
07.2011 - 01.2013
SRM University
B.Tech from Computer Science
Alliance University
MBA from Marketing

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Siddharth JenaMarketing and P&L leader