Siddharth Kothari
Mumbai,Maharashtra
Summary
Accomplished marketing professional with 15 years of experience offering expertise in developing and implementing communication strategies across multiple categories.
Overview
18
18
years of professional experience
Work History
MARKETING CONSULTANT
12.2023 - Current
HEAD OF MARKETING
VIBE MEDIA GROUP
06.2023 - 12.2023
- Led marketing communication strategy and PR initiatives for IPs across Mena, APAC, and Europe
- Designed a cross-platform content distribution strategy integrating email and social media leading to a 15% increase in customer inquiries, showcasing the effectiveness of the enhanced brand messaging.
BRAND HEAD
DELTATECH GAMING
09.2020 - 06.2023
- Defined a brand architecture aligned with consumer and market insights, driving a 24% increase in gross revenue in FY23
- Boosted organic growth across digital platforms, with Instagram followers increasing by 200%
- Cultivated strategic partnerships to create high-impact properties with a strong communication narrative
- Executed a multi-channel GTM strategy for new brand IPs by defining customer personas and competition landscape
- Ensured consistent communication across all touchpoints while managing and optimizing monthly advertising, digital, and PR strategies to exceed KPIs and achieve cost-effective results.
MARKETING MANAGER
VIACOM 18 MEDIA PVT LTD
09.2016 - 12.2019
- Orchestrated successful multi-channel campaigns for major Music IPs like Vh1 Supersonic and MTV Bollyland, consistently outperforming engagement benchmarks
- Boosted Vh1 Supersonic turnout by 20% through targeted campaigns
- Revamped brand identity, driving a 15% increase in brand awareness
- Managed creative and media agencies to deliver effective campaigns
- Forged strategic brand alliances across various categories and segments
- Developed and implemented data-driven marketing plans for new and existing IPs.
ACCOUNT DIRECTOR
OGILVY INDIA
11.2013 - 09.2016
- Spearheaded the Brand Development (BD) communications team for India, Pakistan, Bangladesh, and Sri Lanka
- Created compelling brand propositions and higher-value ideas, collaborating closely with Global and Regional partners.
ACCOUNT MANAGER
JWT INDIA
12.2011 - 10.2013
- Key stakeholder for the Global brand development (BD) team leading communications & planning for Radiant across India, Pakistan, Bangladesh, Sri Lanka, Thailand, Vietnam, South Africa & Brazil.
ACCOUNT MANAGER
SAATCHI & SAATCHI
09.2010 - 12.2011
- Led the development and implementation of communication strategies, partnering with the Singapore hub to deliver integrated ATL and BTL solutions
- Directed the creation and implementation of a communication strategy for FY 12/13.
BRAND SERVICES ASSOCIATE
LEO BURNETT
12.2009 - 05.2010
- Spearheaded the successful launch of 5 Yash Raj Films' TV shows on Sony, including Lift Kara De, Mahi Way, Seven, Powder & Rishta.com.
PROJECT EXECUTIVE
LOWE WORLDWIDE
11.2007 - 11.2009
- Led the rollout of the Jaago Re 'One Billion Votes' campaign, encompassing a 360-degree approach.
PRODUCTION & DIRECTION ASSISTANT
MAD PRODUCTIONS
02.2007 - 11.2007
- Assisted R Balki, Nikhil Advani, Shaad Ali, Francois Merlet & Chandan Arora.
PRODUCTION & DIRECTION ASSISTANT
EQUINOX PRODUCTIONS
10.2006 - 12.2006
- Assisted Ram Madhvani & Milind Dhaimade on XBOX360, Tata Sky, Kotak Life Insurance, Tata Tea Agni.
Education
Bachelor of Mass Media (B.M.M) - Advertising
University of Mumbai
Higher Secondary Certificate (H.S.C) -
Jai Hind College
Indian Certificate Secondary Examination (I.C.S.E) -
Bombay International School
Skills
- Brand Development
- Customer Segmentation
- Brand Positioning
- Content Strategy
- Budget Formulation
- Digital Marketing
- Creative Direction
- Product Launches
- Go-To-Market Strategy
- Partnerships
Accomplishments
- Made a Difference Award, 12/01/18, Viacom18 Media Pvt Ltd
- Rockstar of the Quarter, 02/01/16, Viacom18 Media Pvt. Ltd
- Effie Award, 11/01/08, for Tata Tea 'Jaago re'
Yearsofexperience
15+ Yrs
Timeline
MARKETING CONSULTANT
12.2023 - Current
HEAD OF MARKETING
VIBE MEDIA GROUP
06.2023 - 12.2023
BRAND HEAD
DELTATECH GAMING
09.2020 - 06.2023
MARKETING MANAGER
VIACOM 18 MEDIA PVT LTD
09.2016 - 12.2019
ACCOUNT DIRECTOR
OGILVY INDIA
11.2013 - 09.2016
ACCOUNT MANAGER
JWT INDIA
12.2011 - 10.2013
ACCOUNT MANAGER
SAATCHI & SAATCHI
09.2010 - 12.2011
BRAND SERVICES ASSOCIATE
LEO BURNETT
12.2009 - 05.2010
PROJECT EXECUTIVE
LOWE WORLDWIDE
11.2007 - 11.2009
PRODUCTION & DIRECTION ASSISTANT
MAD PRODUCTIONS
02.2007 - 11.2007
PRODUCTION & DIRECTION ASSISTANT
EQUINOX PRODUCTIONS
10.2006 - 12.2006
Bachelor of Mass Media (B.M.M) - Advertising
University of Mumbai
Higher Secondary Certificate (H.S.C) -
Jai Hind College
Indian Certificate Secondary Examination (I.C.S.E) -
Bombay International School
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