SIDDHARTH KUMAR MEDIDA
Hyderabad
Summary
Dynamic Digital Marketing Specialist with expertise in SEO, analytics, and digital tools to drive brand growth. Skilled in managing multiple projects, executing data-driven strategies, and enhancing online visibility using tools like Google Analytics, SEMrush, and Ahrefs. A creative problem-solver with strong public speaking and anchoring skills, excelling in team collaboration, content optimization, and audience engagement. Passionate about delivering impactful campaigns that boost brand reach and engagement.
Overview
4
4
years of professional experience
Work History
Digital Marketing Specialist
Profound Digitals
12.2024 - Current
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Evaluated market trends to stay current on consumer and competitor changes.
- Implemented new strategies to improve click-through rates and conversion.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
HR Recruiter
Hucon
06.2024 - 09.2024
- Employed keyword and CV scanning software to narrow down potential candidates for interviewing
- Used different recruiting methods to find ideal candidates, including Twitter and LinkedIn search
Chief Operating Officer
Younify Radio
08.2023 - 07.2024
- Analysed market trends and competitor activities, adapting strategies to maintain competitive advantage and market share
- Led cross-functional teams in the execution of business process re-engineering, streamlining operations and improving service delivery
- Streamlined communication channels within the organisation, enhancing collaboration and ensuring alignment with corporate goals
Chief Marketing Officer
Student Activity Centre
09.2022 - 07.2024
- In my role as Chief Marketing Officer at the Student Activity Centre, I lead all marketing efforts aimed at promoting student life, organizing university events, and ensuring a strong and unified presence for all campus activities
- As a highly skilled and dynamic marketing leader, I am dedicated to driving student engagement, enhancing campus experiences, and creating a vibrant university community through innovative marketing strategies
- With extensive experience in developing and executing large-scale marketing campaigns, I have honed my ability to manage complex projects, lead cross-functional teams, and deliver impactful results that foster deeper connections between students and their university environment
Radio Jockey
Younify Radio
08.2021 - 07.2023
- Developed creative marketing strategies to attract new listeners and retain existing audience base
- Led charity events and public appearances to strengthen community relations and support local initiatives
- Hosted daily radio shows, engaging with diverse audiences through compelling content and interactive segments
Education
Bachelors of Technology - Artificial Intelligence and Data Science
Koneru Lakshmaiah University
02.2025
Skills
- Creative Marketing
- Performance Marketing
- Meta ads management
- SEO
- Content creation
- Technical SEO
- Digital marketing
- Social media marketing
- Campaign planning
- Copy Writing
- WordPress management
- ChatGPT Training and Prompt Engineering
- Canva
- Campaign execution
Languages
English
Hindi
Telugu
Tools
- SEMrush
- Mangools
- Meta ADs
- Canva
- GoogleAds
- WordPress
- ChatGPT
- Freepik
- Serpstat
- SiteCheckup
- Grammerly
Timeline
Digital Marketing Specialist
Profound Digitals
12.2024 - Current
HR Recruiter
Hucon
06.2024 - 09.2024
Chief Operating Officer
Younify Radio
08.2023 - 07.2024
Chief Marketing Officer
Student Activity Centre
09.2022 - 07.2024
Radio Jockey
Younify Radio
08.2021 - 07.2023
Bachelors of Technology - Artificial Intelligence and Data Science
Koneru Lakshmaiah University
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