Siddharth Lenka

Spearheaded the signing and development of globally recognized and emerging music talents within the Collective ecosystem, including Sid Sriram, Hanumankind, Jasleen Royal, Taba Chake, Mali, Yung Raja, Jonita Gandhi and Karan Kanchan, as well as rising artists like Shai, Akasa, and Sharvi Yadav. Played a pivotal role in conceptualizing and executing strategic initiatives to amplify global visibility, drive artist growth, and strengthen their commercial and creative marketability.

Drove annual topline revenue exceeding ₹10 Cr for the talent roster at Collective Artists Network. Secured exclusive label deals with global music giants including Universal, Warner, and Capitol Records. Closed over 200 high-impact brand endorsement deals with leading companies such as ITC, Unilever, Mondelez, Alphabet, Amazon, and Spotify. Orchestrated 200+ live performances annually in collaboration with premier festival promoters like AEG Presents, BookMyShow, District by Zomato, and Nodwin Gaming. Facilitated 50+ music sync placements across top OTT platforms including Netflix, JioCinema, Disney+ Hotstar, SonyLIV, and Amazon Prime Video.

Key Achievements:

• Artist Signings & Roster Expansion:
  Spearheaded the signing of major music talents into the Collective roster, ensuring a diverse mix of artists that contributed to expanding the brand’s global reach and musical variety.
• Strategic Global Domination for HMK:
  Developed and executed release plans for key tracks like Big Dawgs and Run It Up, alongside the planning of the artist's highly anticipated upcoming album.
  Led high-level conceptualization and programming for HMK’s touring strategy, ensuring an innovative approach to his live performances.
• International Success for Mali:
  Secured Mali’s first international tour, including global showcases and a prominent international opening act placement, marking a career milestone and elevating her global presence.
• Revitalizing Artist Touring Careers:
  Revamped Taba Chake’s and Yung Raja’s festival presence after a hiatus, restoring their touring momentum and expanding their fan base across international markets.
  Successfully organized and executed mini-tours in Australia for Mali, significantly broadening her global audience and elevating her touring profile.
• Music Release Strategy & Execution:
  Designed and implemented comprehensive release strategies for four major music releases and four music videos, driving substantial growth in streaming metrics and fan engagement.
  Collaborated with social media influencers and celebrities, including Babil Khan and Terribly Tiny Tales, to amplify the reach and visibility of artists like Taba Chake.

Core Competencies:

• Adaptability & Learning: Demonstrated a quick learning curve in navigating evolving music industry trends and adapting strategies accordingly.
• Team Collaboration & Leadership: Excelled in both independent and team-based settings, providing leadership and support in high-pressure, fast-paced environments.
• Creative & Strategic Planning: Strong focus on creative problem-solving, strategic vision, and aligning long-term goals with practical execution.
• Operational Excellence: Highly organized, detail-oriented, and capable of managing multiple projects simultaneously with a strong focus on delivering results.

• Led the marketing for all the Olive Group of Restaurants, seamlessly executed all the in-house exclusive brand campaigns, strategic marketing initiatives, and immersive experiential events, while overseeing end-to-end social media management across all platforms and affiliate channels. Managed internal and external stakeholders to successfully activate brand experiences and marketing integrations across Pan-India outlets.
  
  Key Projects:
  
  Olive Exclusive Delivery Aggregator Platform – Conceptualized and launched a bespoke delivery ecosystem.
  Olive Loyalty Program – Developed and executed a customer retention strategy through a tailored rewards system.
  Octoberfest Marketing Campaign – Orchestrated a multi-platform campaign driving significant footfall and engagement.
  Tanqueray’s Botanical Cocktail Garden & Monkey 47’s Urban Jungle – Designed and delivered high-concept brand-led experiential events.
  Reputation Management – Led digital reputation strategy across platforms like Google and Zomato.
  Database Management – Oversaw CRM and customer engagement through systematic data practices.

• KEY PROJECTS - (One8, Indian Sports Honors, Indian Cricket Heroes)
• Project Manager for premier Indian sports properties – Indian Sports Honours and Indian Cricket Heroes – which celebrate top-performing athletes and contributors to Indian sport and cricket. These award platforms follow a transparent selection process involving fans, media, and sporting legends. Led the execution of the IP's end to end with a team of 4 reporting into me.
  
  Key Responsibilities & Achievements:
  
  Concept Curation & Programming: Led end-to-end content strategy and programming for large-scale televised and digital IPs.
  Brand Partnerships & Sponsorships: Secured and managed high-value brand partnerships with global brands, delivering customized solutions across celebrity associations, sponsorships, IP co-creation, and brand activations.
  IP Creation & Innovation: Spearheaded the launch of new intellectual properties in sports and entertainment, including Digital Sports Summits, Podcast Series, and integrated Brand Campaigns.
  Talent Brand Engagements: Acted as key account manager for licensed brand collaborations including Gully and Red Bull (KL Rahul), and one8 (Virat Kohli), driving business value and brand alignment.
  Stakeholder & Project Management: Navigated complex internal and external stakeholder ecosystems, built strong business cases, closed contracts, led marketing coordination with partners, and ensured financial reconciliation and performance tracking.
  

• KEY PROJECTS ( Puma - Run The Streets , HG Street, Mumbai Music Week, Bacardi - Night of the Bat and Summer of Rum)
• Trained across key disciplines including branding, marketing, client servicing, technical production, and content moderation & distribution. Played a hands-on role in developing and executing social media strategies and content aligned with broader brand and business objectives.
  
  Key Achievements & Responsibilities:
  
  Brand Strategy & High-Impact Partnerships: Drove innovative brand strategies and forged high-impact partnerships for the firm’s intellectual properties across art, music, culture, and entrepreneurship verticals.
  IP Incubation & Commissioning: Successfully incubated and commissioned 10+ branded showcase properties, including:
  Adidas NMD, ZU Flux, Falcon Creators Lab, BUDx Boiler Room, Bacardi Halloween (Night of the Bat)
  Hoegaarden Brunch, DC Tribeka Launch, JioSaavn AO Showcase, British Council’s Selector Pro – Dharavi Project
  Venue Innovation: Delivered live experiences across diverse and unconventional venues—from clubs and opera houses to warehouses, film studios, boutique retreats, and destination resorts.
  Performance Analysis & Stakeholder Management: Conducted performance reviews, generated actionable insights for optimization, and managed seamless coordination between internal teams and external partners to ensure efficient project execution.

• Key Projects (Holi-Moo! Festival, 10 Heads Festival)
• Curation, Programming, Execution and hacking strategic partnerships of most prolific socio-cultural Intellectual properties in country catering from mass to niche audiences.
• Key Responsibilities & Achievements:
  
  Concept Curation & Programming: Led end-to-end content strategy and programming for large-scale televised and digital IPs.
• Secured a sponsorship of 2Cr for the festivals with the alco-bev brands
  Brand Partnerships & Sponsorships: Secured and managed high-value brand partnerships with global brands, delivering customized solutions across celebrity associations, sponsorships, IP co-creation, and brand activations.
• Stakeholder & Project Management: Navigated complex internal and external stakeholder ecosystems, built strong business cases, closed contracts, led marketing coordination with partners, and ensured financial reconciliation and performance tracking.
  Strategic Planning: Leveraged industry trends to identify opportunities, enhance operations, and implement customer-focused growth strategies in collaboration with cross-functional teams.

• Business Analysis for the start-ups who are seeking seed funding and managing pre-screening process for the incubation center at Indian School of Business.
• Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
• Conducted research for various projects, leading to well-informed decisions and successful outcomes.