Siddharth L Kadam

• Designed and executed end-to-end marketing campaigns for restaurants across Swiggy, Zomato, Eazydiner, and Just Dial, covering both dining and delivery verticals.
• Client spends of 50k-4 lakhs each with 4 clients on retainers(currently) and the rest on 1-3 month contracts.
• Negotiated with platform account managers to optimize campaign ad spends, and maximise ROI for clients.
• Provided analytics-driven recommendations on menu positioning, discounts, and ad campaigns, performance metrics like CTR, CTB, M2C, C2O directly impacting sales performance.
• Built client relationships with restaurant owners & managers, ensuring long-term retention and repeat engagements.

• Managed a portfolio of the largest restaurant partners in the country, driving GMV and Ad sales revenue for Zomato.
• Managed the largest portfolio by GMV and 2nd largest ads billing portfolio Pan India. Monthly GMV of 10+ crores and monthly ads billing of 40+ lakhs.
• Exceeded monthly & quarterly GMV and Ad targets consistently by optimizing campaigns, tailoring strategies to client goals, and acquiring new clients.
• Collaborated with cross-functional teams (analytics, tech, marketing) to deliver scalable ad, revenue and bookings solutions.
• Strengthened client partnerships by analyzing performance metrics and presenting actionable insights to grow client impressions, engagements and bookings.
• Headed multiple initiatives for the city (Bangalore):

1. Deal of the Day – Secured high-visibility offers (e.g., 1 Rupee beers, discounted food specials) to boost app traffic, with some campaigns getting 100% sold out.

2. Table Reservations – Headed Table Reservations for Bangalore with more than 25,000+ restaurants in the city, acquired 1500+ restaurants as a team for reservations using cold calls, cold emails and whatsapp blasts. Trained restaurant partners for seamless booking management, took continuous feedback from merchants and co-ordinated with the tech team for integration.

3. Ads Sprints – Lead a team of 5 for the annual ads competition across all cities; achieved 1st place Pan-India both individually and as a team. Incremental billing worth 30 lakhs+ (Team) and 14.5 lakhs (Individual)

4. Fan-Park Project – Assembled and spearheaded a team to launch a new initiative(from idea to execution) providing IPL fan-park experiences in Top 10 restaurants. Delivered measurable bookings (2000+ bookings) from targeted users, filled up idle space for restaurants, and monetized the product from start through Zomato-exclusive payment integrations.

• Successfully managed sales across both mass-market motorcycles (₹3–4 lakh) and premium motorcycles (₹15–50 lakh), catering to a diverse customer base.
• Ranked as the top-performing sales executive each month during tenure.
• Primary driver of sales in the premium bike category, significantly contributing to dealership revenue.
• Achieved a record of the highest single-day bookings valued at ₹80 lakh, reflecting strong client trust and consultative selling skills.
• Built high-trust relationships with high-net-worth clients by providing personalized purchase experiences and after-sales support.
• Collaborated with service teams to deliver end-to-end customer satisfaction, enhancing and maintaining the reputation of a global brand like BMW.

• Sold mattresses, blankets, sheets, furniture, drapes and other home decor products.