SIDDHARTH MOHANTY
General Manager: Sales strategy and Business Development
Summary
Results-driven professional with 15 years of operational expertise and an MBA in Operations & Finance. Seeking to apply a proven track record in Sales, Business Development, Brand Strategy, and Marketing to excel in a strategic managerial role. Customer-oriented General Manager with 8 years of experience, focusing on revenue growth and margin expansion. Known for adaptability and meeting deadlines while managing multiple projects in high-pressure environments. Meticulous leader and strategic planner with a strong managerial skill set. Brings vision and motivational leadership to the table.
Overview
16
16
years of professional experience
2017
2017
years of post-secondary education
3
3
Languages
Work History
GM, Sales & Marketing
Milk Mantra Dairy Pvt Ltd
03.2020 - Current
- Leading end-to-end sales strategy and business planning to drive top-line revenue growth, and achieve organizational KPIs.
- Managing sales operations across Odisha, overseeing, and mentoring a high-performing team of 70+ sales professionals.
- Developing and executing a robust Go-to-Market (GTM) strategy, ensuring a seamless product launch and market penetration for new offerings and new channels, including the D2C channel.
- Driving brand development initiatives, including strategic positioning, brand storytelling, and execution of integrated marketing campaigns, to boost brand equity.
- Conducting comprehensive market research and competitive analysis to identify growth opportunities, shape data-driven marketing strategies, and stay ahead of industry trends.
- Designing and implementing customer-centric sales strategies to optimize conversion rates, expand market share, and improve customer acquisition and retention.
- Developed and implemented strategies to increase sales and profitability.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
Regional Sales Manager
Milk Mantra Dairy Pvt Ltd
03.2019 - 03.2020
- Developed and maintained positive relationships with clients in assigned sales territories.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Executed successful marketing campaigns to generate new business and expand customer base.
Strategic Development Manager
Milk Mantra Dairy Pvt Ltd
09.2017 - 03.2019
- Exceeded annual targets through relentless pursuit of new business opportunities while maintaining focus on client satisfaction and retention.
- Strengthened organizational structure by refining roles and responsibilities across departments, promoting greater synergy among teams.
- Collaborated with senior leadership to devise data-driven decision-making frameworks, fostering a culture of informed strategic planning.
- Championed continuous improvement initiatives aimed at optimizing internal processes, resulting in enhanced operational efficiency and cost savings.
- Developed long-term plans for improved market positioning, increasing overall brand visibility and recognition.
Associate Manager(O&M)
Vedanta Aluminum Company
01.2010 - 12.2015
- Being a part of Business Excellence team, have worked with all the verticals of the smelter suggesting as well implementing all the necessary TQM initiatives such as QC, Six Sigma and Kaizen improvement projects in the system
- Planning, Procuring & monitoring the overall spare and inventory (Inventory Management) in accordance to Business Plan (using SAP), thus ensuring an optimal level of inventory along with efficient JIT delivery
Education
Exec-MBA-BM - Operation & Finance
Xavier Institute of Management
B.Tech - EEE
Kalinga Institute of Industrial Technology (KIIT UNIVERSITY)
XII (C.H.S.E) - undefined
Ravenshaw Junior College
X (C.B.S.E) - undefined
Sri Sathya Sai School
Cuttack, OdishaSkills
Accomplishments
- Increased the revenue on D2C Platform by 30% through targeted campaigns and effective customer engagement strategies.
- Led the Sales team to achieve a targeted growth of 10% and thus achieve the budgeted numbers in FY24.
- Successfully launched new products with a well-crafted go-to-market strategy.
EXTRACURRICULAR ACHIEVEMENTS
Represented KIIT University cricket team in various national level cricket tournaments. Represented Vedanta Cricket team in a number of corporate tournaments. Won various prizes participating in various quiz competitions.
POSITIONS OF RESPONSIBILITY
- Leading Sales & Marketing operations, including the E-commerce vertical, with responsibility for managing a monthly turnover of ₹18 Crore.
- Pioneered the implementation of Sales Force Automation (SFA) at Milk Mantra, enabling real-time performance tracking and improving operational efficiency in the high-intensity dairy sector.
- Served as Team Lead for Project Daily Moo, a subscription-based home delivery platform launched across major cities in Odisha, enhancing last-mile delivery and customer engagement.
- Contributed as a core team member in a Six Sigma Black Belt project focused on improving Conversion Efficiency of the Rectifier Unit, leveraging process optimization and data-driven methodologies.
Timeline
GM, Sales & Marketing
Milk Mantra Dairy Pvt Ltd
03.2020 - Current
Regional Sales Manager
Milk Mantra Dairy Pvt Ltd
03.2019 - 03.2020
Strategic Development Manager
Milk Mantra Dairy Pvt Ltd
09.2017 - 03.2019
Associate Manager(O&M)
Vedanta Aluminum Company
01.2010 - 12.2015
B.Tech - EEE
Kalinga Institute of Industrial Technology (KIIT UNIVERSITY)
XII (C.H.S.E) - undefined
Ravenshaw Junior College
X (C.B.S.E) - undefined
Sri Sathya Sai School
Exec-MBA-BM - Operation & Finance
Xavier Institute of Management
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