SIDDHARTH MUTYALA

• Same store growth - Achieved 35% MoMgr & 15% 3MCgr. on retail revenue growth and managing store health by building strong KAM teams; Pushing sale improvements through partner motivation through policy interventions, leaderboards, contests and incentives
• Franchisee acquisition - Expanded regional presence & density by adding 100+ franchisee stores - Identified and implemented a strong CRM and lead acquisition campaigns to build a strong sales funnel; Mapped & Reworked on sales process and pitch toolkits for improving conversion; Upgraded the sales cadence in the team with an expert training program, restructuring the sales org and devising incentives, targets and referrals
• BTL marketing - Brainstormed highly attractive Customer-Pull offers. Increased MoM new customer acquisition by 20%.; Created Content for Consumer app including In-App content & Push notifications.; Planned & Organized high focus marketing activities for 10% of the stores while doubling Store Sales in 3 months.; Created innovative store launch offers. Increased ROI for Store Launch Spend.; Created solutions for maintaining GMV & customer footfall while reducing Marketing spend to 0.6x the previous spend.
• Initiatives - Relooked at franchisee business model for profitability and added value to reach PMF through business processes owning GMV and growth numbers, and improving store wise P&L by 150 bps; Launched 0-1 initiatives such as customer loyalty engagements, partner training
• Customer Research Activities - Conceptualized & Commissioned 3 Market Research activities to better understand Value Prop.; Running the Customer Feedback modules through telecalling & Whatsapp based feedback collection.

• Product Marketing –GTM strategy with P&L responsibility of new business (₹10 cr.)- consumer chemicals – Clean Shakti ; New product development with tollers, Product pricing and Packaging design ;supply chain established for GT, MT; Creating and reviewing the Marketing calendar
• Digital marketing - SMM- Facebook, Instagram; SEM – GDN, Adwords; Performance Marketing
• E-commerce – Established online sales with SOPs - listing on major e-com platforms, onboarded C&F, LM delivery partners; FK and AZ ads for sale traction & visibility with 2% CTR - driving 0-1 for ecom sales
• Branding and BTL activities – Brand custodian for business portfolio worth INR 1000cr+; 200+ SKUs; Dealer meets and engagement for 200+ dealers – Virtual FLORON days for 3000+ users(Roadshows); B2B2C marketing for influencers; Managing a community of over 5000 technicians
• Content marketing –Appoint agencies to create digital real estate; Enhancing websites and Apps- Driving traffic growth from scratch to 5000+ MAU across platforms by creating engaging still and video content
• Sales Promotion – Designing and executing BTL activities, merchandise schemes and trade promotions;

• Sales & Customer Success – Head of All India business with turnover ~ INR 300+ cr. for 10+ product lines in chloro-methanes across 15 states including key OEM accounts in pharma and industrial segment. ; Targeted networking and driving high value negotiations and participating in strategic bid proposals; Improved segment market share by 18% in a span of 6 months
• Vendor negotiations - Proactively launched new products & established trading; Developed and appointed vendors and tollers to create successful business partnerships worth ~INR 20cr.

• Business Development - Managed sales revenue of USD 15 mn along with 15% YoY market share growth targets in key markets of South East Asia – Vietnam, Indonesia, Thailand; Responsible for expansion in new geographies/ added 30+ high value customers including OEM accounts and appointed new distributors in HVAC and RAC segments within 1 year
• Branding & Packaging- Rebranded FLORON packaging across 20+ countries and executed marketing projects for Middle East, Africa and South East Asia (MESA) markets. Worked on new product launches through channel development in S.E.Asia region including end-to-end marketing mix development.
• Market Strategy - Worked on high impact projects with capex proposals and board notes, alongside strategy and project planning teams. Completed 3 end-to-end cycles of SAPC (Strategic Annual Planning) and budgeting exercise for MESA territory ~ 25% CAGR volume growth

Supply chain ERP consultant for international Pharma and Retail clients