Siddharth Pednekar

Business Strategy, Brand & Media Strategy and Business Development

• Leading pitches and winning agency's largest accounts
• Improving success rates from 22% to 53%
• Improving performance of non performers by 2X+ through training and guidance
• 25% growth in overall business (2022-23)
• Developed and implemented new strategies and policies in collaboration with CSO to establish and achieve long-term business objectives
• Implementing tools and processes for sales tracking and improvement
• Planning the client mix to ensure standard profitability
• Paving way for new solutions and services to be offered by agency
• Planning Go to Market and Digital strategies for clients

Key Accounts: Livguard, Samsonite, Edelweiss, Liberty Insurance, Dr. Batra, Kidzee, Linc Pens, TOI, Mindseed, Kotak Bank etc

• 50% growth in Media and 46% growth in SEO business
• Lead and successfully managed multiple business functions like Strategy, Media, ORM, SEO, Sales and Servicing
• Implemented several first time in the agency initiatives like Whatsapp & Facebook Messenger Marketing, Social Commerce, Customer Engagement Platforms, Augmented Reality
• Paved the way for Programmatic Media capabilities for the agency
• Planned the next line of leadership in Media and Search departments

• Took up additional responsibilities to manage Strategy and Media in addition to existing Business Development
• Spearheaded the first in agency Digital only D2C Ecommerce campaign
• Lead media and creative strategies beyond the conventional and improved efficiencies by 2X
• Won several awards at Abbys, DMA, ECO, Kyoorius
• Strategized the digital media for Asus India helped us achieve unprecedented sales

Business Strategy, Brand & Media Strategy and Business Development

• Leading pitches and winning agency's largest accounts - 10Cr+
• Strategizing and ideating for key accounts and converting into business opportunity for agency
• Establishing relationships with key decision-makers within customer's organization to promote growth and retention
• Applying strategic negotiation and sales closing skills to bring in 10+ new accounts every year

Key Clients: Hero MotoCorp, Asus India, Axis Bank, YES Bank, Bajaj Corp, Anik Ghee etc

• Lead account management for 6 accounts including some of the biggest brands in agency portfolio
• Built trust and won client confidence through efficiency and quality
• Increased billings by 3X via strategic upselling
• Won several awards like DMA, Abbys and ECO.

Key Clients: Fortune Cooking Oil, Hero MotoCorp, ITC – Candyman, Sunfeast YiPPee etc

Planning, Project Management & Servicing

• Established execution partnerships
• Acquired new business from existing client relationships
• Planning and executing digital & social media strategies
• Managed projects to ensure on time delivery at high quality
• Supervised and managed creative execution

Key Clients: Citizen, Madison, Yepme Shopping, Zensar Technologies, Cadbury

Account Planning, Servicing & Copy

• Analysed the client’s business and requirements and designed strategies that meet the client's objectives
• Developed creative concepts and wrote copy for digital ads and assets
• Reduce reworks by 30% by applying the First Time Right principle
• Created website wireframes and application architecture
• Acting as a link between the client and the execution team
• Co-ordinated creative execution & ensured that it is in sync with the clients requirement and approved concept

Key Clients: Madison, Lintas, Glenmark, Cadbury

• Research coordination, data structuring & tabulation for launch of new magazine
• Going out in market to conduct primary research
• Managed services for 300+ guests
• Handled team of 5 photographers and media coordinators for annual hospitality industry event ‘HOSTS’

• Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
• Created 7 new dealers for the company in 8 months oof service
• Carried out day-day-day duties accurately and efficiently.
• Demonstrated respect, friendliness and willingness to help wherever needed.