Siddharth Raizada

• Built credibility as a trusted consultant, driving increased social media investments, leading digital transformation initiatives, and gaining deep insight into social media practices across industries.
• Enhanced product consumption and adoption within my portfolio of large enterprise accounts, elevating rates from 50% to 73% by providing thought leadership and implementing new use cases.
• Strategically devised and implemented industry-specific metrics for digital channels to gauge the performance of digital content, following extensive collaboration with the CMO and other social media leaders.
• Maintained 90%+ retention to date ($ 4mln BOB)
• Proactively forecasted impending churn and executed diverse retention strategies to safeguard client retention and positively influence customer sentiment.

Performance Highlight

• Elevated to the role of Senior Customer Success Manager based on a track record of consistently renewing logo churn accounts & maintaining renewal rates exceeding 90%.

·Implemented roadmap to increase share of wallet from existing and new accounts, achieving 25% YOY growth in AOP numbers.

· Forecasted Sales, strategized product placement in Accounts & won Rate contracts with brands like Asian Paints, Citibank, Deutsche Bank, Morgan Stanley, Axis Bank.

· Identified high-growth segments, product gaps, and developed GTM strategy in collaboration with Product & Marketing teams.

· Tracked metrics to generate FY 2020 revenue (60M INR) and opportunity funnel (300M INR).

· Translated client requirements into functional specifications for the product team.

Performance Highlights:

Added 12 New Key Accounts (> 50 Mln INR Potential) .

Successfully acquired marquee retail account from local brands by positioning differentiated product boosting Profit Margin by 30% (Deal Size 20 Mln INR).

· Conducted effective primary & secondary market research for 100+ users to develop Consumer Persona.

· Formulated hypotheses about Persona, designed & ran experiments to identify pain points.

· Provided recommendations of products to be rolled out as part of GTM Strategy.

Performance Highlight:

Awarded Pre-Placement Offer.

· Conducted market & competitor analysis for tender bid optimization.

· SPOC for Vendors, Government Dept., Consultancies & managed a team of 4 engineer trainees.

· Generated insights on data consolidated from different dimension (Segment/BU/Geography).

· Independently responsible for submission of techno commercial proposal which achieved order booking of Projects worth 4000 Cr.

· Implemented standardized process for Pre-bid activities which resulted in faster vendor approvals in turn increasing team efficiency by 30%.

Performance Highlight:

Handpicked by Proposal Head amongst 600 Candidates to be part of Proposal & Contracts Team.

• Graduated with 2.78/4.00 GPA.
• Elected Captain of College Football Team.
• Captain of Football team that secured Second Position at Samarthya 18, MICA Ahemdabad.
  • Winner at Gravitas 17 annual sports festival football event, SIBM Pune.

• Graduated with 8.17/10.00 GPA.
• Awarded merit certificate for securing high GPA(> 9/10) at Manipal Institute of Technology in 5, 6& 7 Trimester.