Siddharth Saxena

• Managing 5 States operations, including Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Goa for Franchisee Dealers of MFCWL
• Leading team of 8 Area Managers to coordinate operations of 60+ dealerships spread across 5 states.
• Taking care of both the revenue streams of organization - Royalty business & Warranty business
• Working diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
• Developing sales strategy based on research of consumer buying trends and market conditions.
• Achieved retail market share goals by developing and executing dealer event-oriented marketing promotions.
• Spearheading market expansion plans for senior leadership.
• Developing brand expansion initiatives across sales, marketing and advertising campaigns.

• Researched industry and marketplace trends to develop marketing solutions and enhance business operations and observed MOM growth of ~15%.
• Assessed marketing copy/content, promotional creatives and final designs and compared with established specifications.
• Boosted brand awareness and generated 40% additional leads while managing internal and external marketing campaigns.
• Generated WOW reports for various KPIs with detailing in campaign performance, customer engagement and engagement trends.
• Increased profit margin 7% through inventory control, cost control and increased route productivity.
• Established team priorities, maintained schedules and monitored performance.

• Conducted various Incentive Trips (International) , Conferences (International and Domestic) , Retailer Meets for Sales Network
• Responsible for Photo shoot and Video shoot of products, Testimonial Videos and Brand Awareness videos.
• Designing of Collateral, Newsletters, Leaflets/ Brochures/ Standees/ Yearly calendars
• Facebook , Instagram, Twitter, YouTube, LinkedIn, Online Reputation Management and Sentiment Analysis
• Use of Search Engine Optimization for Brand Visibility and Improving Website Ranking
• Facebook, Google, Instagram Analytics to strategize the posts.
• Responsible for Vendor Development for brand elements (CI/SI) signage's for PAN INDIA region

• Broad based experience in leading digital marketing initiatives including Content Marketing, Campaign Development
• Organized Corporate Events for both domestic & international conferences for est. Budget of 6-8 Cr
• Developed and implemented innovative ATL advertising & marketing campaigns to increase Product Penetration in market, Customer Acquisition and Revenue Generation
• Involved in managing Corporate Identity, Brand value and implemented PAN INDIA project on CI Installations in more than 30 cities with est. Budget of 10-12 Cr
• Responsible for projections of Annual Marketing Budget(~25 Cr.) & its optimum utilization

• Driving annual sales (~50 Cr) through network marketing for American Express Card members by various ATL marketing channels
• Planned & Organized special BTL events like dining, traveling, special award series for elite class members of American Express.
• Organized ATL & BTL marketing campaigns across entire product base such as Radio campaigns, Magazines, events, Social media etc.
• Managed vendors & Supply chain for all types of marketing collaterals incorporated in banking sector
• Created and presented real-time reports on current market conditions to upper management.
• Utilized different tools to analyze marketing and financial trends and suggested measures to reduce costs and improve business processes.

• Managed over 15 Product demonstrations for International clients every day with conversion rate of 65%
• Responsible for Post sales product implementation & data migration on Cloud
• Worked one-on-one with clients to improve Product specifications.
• Negotiated contracts and closed sales with new and existing clients

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