Siddharth Sethi

Profile: Servicing a set of 8 in-market advertisers from the CPG-Alcobev sector. Focused on delivering best in class solutioning across Meta's range of digital marketing products. Servicing a portfolio that generates >$35 Mn. in revenue annually.

Role & Responsibilities:

• YoY & QoQ revenue growth planning & execution

• Relationship management w/client media teams, agencies, & C-level execs

• Prepare & present RFPs, media strategies & account plans

• Analyze data, market trends, & audience insights

• Deep solutioning via campaign optimizations & measurement

• Creative solutions packaging & production

• Support Business Marketing- Client workshops, case study creation, vertical solution playbooks etc.

• Partner with MarSci on measurement studies

Clients: Mondelēz, Unilever India, Procter & Gamble, Nivea Beiersdorf, Tata Consumer Products, Lotus Herbals, Marico, Britannia, Colgate Palmolive, Asian Paints, Berger Paints

Profile: Served as a founding member in the India Ad Sales team. Supported the growth of the BU by focusing on revenue targets, GTM strategy for new ad product launches, narrative creation for vertical specific solutions, business marketing, & campaign ops + management. Managed a portfolio worth USD 8 Mn. annually.

Role & Responsibilities:

• YoY & QoQ revenue growth planning & execution

• Relationship management w/agency teams, leads, & C-level execs

• Prepare & present RFPs, media strategies & account plans

• Analyze data, market trends, & audience insights (adept at using GWI, e-marketer, comscore etc.)

• Ad ops, campaign set up, optimization, & reporting

• Creative solutions packaging & production

• Support Business Marketing- Advertiser outreach programs, case study creation, vertical solution playbooks etc.

Clients: Netflix, Amazon Prime India, P&G, Google India, Lenovo, Apple, Xiaomi, Nestle, Volkswagen, Maruti Suzuki, OnePlus, Samsung, McDonald's, Meta, Mondelez, Dell, Philips etc.

Profile: Responsible for all day-to-day digital operations across the assigned portfolio of clients. The aim was to provide strategic direction and leadership within the digital group to deliver the most effective and innovative communications plans & media deployment strategies.

Role & Responsibilities:
• Develop digital strategy on overall marketing framework initiatives
• Prepare and present media strategies and plans
• Share digital points of view, research and case studies with clients & business teams
• Develop and maintain strong relationships with media vendors
• Develop and maintain strong relationships with clients
• Support digital training and deliver capability building workshops
• Responsibility of billings & revenue targets

Clients: Netflix, Abbott, Zydus Wellness, Bisleri, Croma, Starbucks, PGI, LinkedIn, Ambuja Cement, Red Bull, Lido & Franklin Templeton Mutual Funds.

Profile: The core principal of the role relies on business acquisition against revenue projections, while working within the boundaries of extraction percentages, top & bottom line targets & employee profitability.

Integration With GroupM: Active involvement during Integration of GroupM & FoxyMoron businesses. Collective business planning across the agency during company merger. Worked on integration of creative + media + tech across all businesses being acquired.

Roles & Responsibilities:
• Agency revenue projection & mapping
• Identifying strategic partnerships across paid Media, earned media & production
• New business identification, briefing, pitch & acquisition
• Media planning across self Serve media & reservation buys
• Up selling of services to internal client roster
• Financial & contractual structuring, negotiation & management

Brands: Motorola India, Awfis, Zee Entertainment, Vidhu Vinod Chopra Films, Red Chillies Films, Cello Stationary, Tide, Pampers, Bisleri India, Pepsi India, Netflix, Celio India, L'Oreal India, OLX, Discovery Channel India, Videocon D2H, Rising Pune Supergiants, GoAir, Fremantle Films, Apple India, Himalaya Cosmetics India, Arvind Industries, Reliance Brands, Jim Beam, Moet & Chandon, Aditya Birla Financial Services, Star Entertainment, Castrol India etc.

Profile: Assist & optimise services for Google’s millions of advertising and publishing customers. Requirement of work with a wide variety of Google Marketing Solutions (GMS) advertisers delivering the optimal advertising solution for each customer. Ability to listen to customers’ needs, understand the details of individual campaigns, resolve their questions and explore and uncover business opportunities.

Roles & Responsibilities:
• Master product usage & skill set across Google AdWords & Google Analytics
• Analyze client accounts & generate insights to drive marketing goals
• Campaign building & optimization
• Prioritize & deliver outstanding customer experience to advertisers
• Manage customer enquiries by phone & e-mail
• Implement creative ways to improve customer relationships
• Provide strategic & consultative advice to solve technical issues.

Additional Roles Undertaken:
• Quality Lead: Undertook two quarter long role of Team Quality Lead. Monitored & analyzed solutions offered by the team to clients for efficiency.
• Workflow Lead: Undertook quarter long role to work on planning & implementing Workflow Module for incoming business across the Team.
• Big Data Analysis For Customer Feedback: Analyzed Big Data derived from feedback modules sent to SMBs across Australian markets & presented key learnings & trends.

Profile: Account Directors are directly responsible to drive business across the organisation. The role requires work across a gamut of industries, while chasing direct KPIs specific to business performance (Top Line + Bottom Line Revenue, Profitability Per Employee, Extraction Rates On Services, etc.). Apart from this, high level of involvement in Creative & Media Campaign Planning.

Roles & Responsibilities:
• Business revenue projection & mapping
• Client relationship management
• Financial & contractual Structuring, negotiation & management
• Campaign strategizing & planning across social media platforms
• Paid media planning across networks for performance/branding/engagement Goals
• Up selling creative + media + tech solutions to internal client roster
• Influencer mapping & management across industries

Brands: Pepsi India, Axe India, Castrol India, Star Sports, L'Oreal India, Bacardi India, etc.