Siddharth Sharma
Mumbai
Summary
Analytical and results-driven Senior Analyst with extensive experience in media evaluation, data analytics, and project management across dynamic industries. Proficient in synthesising complex data into actionable insights, driving transformation strategies, and fostering collaboration across teams. Demonstrated expertise in stakeholder engagement, process optimisation, and strategic communication to achieve impactful business outcomes. Adaptable and innovative, with a proven track record of solving complex problems and enabling organisational growth through data-driven strategies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Analyst
YouGov Sports
09.2023 - Current
- Transformation and Process Optimization: Designed and implemented process improvement initiatives, enhancing operational efficiency and aligning outputs with organizational goals.
- Strategic Problem-Solving: Utilized structured analytical frameworks to solve ambiguous business challenges, presenting data-driven recommendations to leadership.
- Stakeholder Engagement: Collaborated with cross-functional teams to ensure alignment with broader strategic objectives, enabling seamless project execution.
- Quantitative & Qualitative Analysis: Conducted in-depth analysis of media valuation data, identifying trends and providing actionable insights that guided strategic decision-making.
- Data-Driven Recommendations: Developed comprehensive, insight-driven presentations and reports, enabling informed decision-making for senior executives.
Business Executive
Group M Media India Private Limited
Mumbai
11.2019 - 09.2023
- Strategic Thinking: Led the creation of data-driven solutions to business problems, integrating insights from various sources to inform organisational strategies.
- Complex Problem-Solving: Applied logical structuring and advanced analytics to synthesise large data sets, identifying opportunities for transformation and improvement.
- Scenario Planning: Developed strategic plans based on industry trends, supporting competitive decision-making and aligning with organisational transformation goals.
- Collaborative Coordination: Engaged with cross-functional teams to drive alignment between marketing strategies and business priorities.
- Performance Reporting: Delivered executive-ready reports and dashboards that evaluated campaign effectiveness and provided actionable insights.
Field Market Researcher
Ernst & Young
Sydney
11.2019 - 09.2023
- Conducting Public Opinion Surveys: Conducted public opinion surveys on a wide variety of political, social, and consumer topics by asking participants a series of scripted questions with a neutral demeanour
- Confidentiality and Accuracy Management: Maintained the confidentiality and accuracy of all recorded responses
- Participation in Research Briefings and Testing: Attended agency briefings on research projects and was frequently selected to test new surveys before they were implemented company-wide
Education
Master's - Business, Specialization in Marketing
University Of Wollongong
Sydney, Australia12.2018
Bachelor of Management Studies - Management
Thakur Colleges Of Science And Commerce
Mumbai03.2015
Skills
- Logical Structuring & Problem Solving
- Analytical Frameworks for Transformation
- Stakeholder Engagement & Collaboration
- Advanced Presentation & Storytelling (PowerPoint, Excel)
- Strategic Thinking & Scenario Planning
- Cross-Functional Team Coordination
- Process Improvement & Optimisation
Certification
- Data Analytics, Skillovilla, 05/01/23
- PG Program in Strategic Digital Marketing, 05/06/25
Timeline
Senior Analyst
YouGov Sports
09.2023 - Current
Business Executive
Group M Media India Private Limited
11.2019 - 09.2023
Field Market Researcher
Ernst & Young
11.2019 - 09.2023
Master's - Business, Specialization in Marketing
University Of Wollongong
Bachelor of Management Studies - Management
Thakur Colleges Of Science And Commerce
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