Summary
Overview
Work History
Education
Skills
Certification
Awards
Timeline
Generic

Siddharth Sinhmar

Sr. Advertising Manager
801, A1 Block, JNC The Park, Greater Noida West, Gautam Buddha Nagar

Summary

Experienced E-commerce and performance marketing professional with over 6 years of expertise in PPC campaign management, brand merchandising, and key account handling. Currently a Senior Advertising Manager, specializing in expanding brands across Amazon’s Pan-Global Marketplace (NA, EU, Asia) and leading Indian platforms like Flipkart, Myntra, Snapdeal, Ajio, and Club Factory. Skilled in managing campaigns on eBay Europe and B&Q UK. Proficient in global merchandising operations, including brand sourcing and PO management to boost visibility and drive sales in international markets.

Overview

7
7
years of professional experience
3
3
years of post-secondary education
9
9
Certifications

Work History

Sr. Advertising Manager

Spreetail
04.2025 - Current


  • Managing two brands in Europe as a merchandiser, including annual target planning and purchase order placement.
  • Streamlined the process of reselling open-box products by identifying resellers and negotiating terms, generating additional cash flow and optimizing warehouse space. This improved space was subsequently rented out to a new partner, generating extra GMV for the organization.
  • Working on tracking Brand Funds in coordination with merchants and finance to reconcile invoices and confirmed brand budgets, balancing books and resolving missing variances.
  • Successfully reduced the yearly budget for Spreetail-funded advertising to below 1% of monthly GMV, achieving a 100% success rate.
  • Developed and executed comprehensive advertising strategies to enhance brand visibility and drive engagement across digital platforms.
  • Managed multi-channel advertising campaigns, ensuring alignment with overall marketing objectives and timely delivery of creative assets.

Advertising Manager

Spreetail
07.2024 - 03.2025
  • Exceeded set targets for ad spend and GMV. Surpassed a goal of £500K in ad spend and £4 million in ad GMV (with a 7+ ROAS) by spending £552K and generating £4.66 million in ad GMV across Amazon and eBay, achieving an 8.45 ROAS.
  • Streamlined budget allocation between Spreetail-funded and brand-funded advertising, providing clearer visibility into spending and enabling better analysis of KPIs at both Spreetail and brand levels. This initiative effectively identified and addressed underperforming brands.
  • Optimized weekly ad spend for the top GMV brand of Q4 based on traffic trends, generating £561K in ad GMV with £59.8K in ad spend, resulting in a remarkable 9.39 ROAS overall on eBay and Amazon.

Marketplace Management Specialist

Razor Group GmbH
03.2023 - 06.2024
  • Successfully managed the portfolio operations for brands on the Amazon marketplace across multiple regions.
  • Established SOPs for the team and collaborated with the tech team to integrate new processes into HubSpot, enhancing process efficiency.
  • Leading a team of 35 virtual assistants, I've spearheaded various projects to resolve operational hurdles, unlocking millions in revenue.
  • Prioritized operational issues for a vast portfolio of over 20,000 ASINs across multiple marketplaces, automating the process on HubSpot to address high TTM ASINs efficiently.
  • Weekly execution of projects to resolve search-suppressed, stranded, and compliance-related issues using VA team support.
  • Spearheaded projects during sales events, streamlining error resolution processes, contributing to a revenue increase of 25%.
  • Developed a buy box tracker to monitor hijackers daily, effectively protecting revenue and maintaining a secure marketplace presence.
  • Orchestrated collaboration between the Inventory team and Amazon support to address high-priority transfer order issues, cutting down processing delays by 30% and increasing inventory turnover rate by 20%.
  • Optimized HubSpot pipelines through multiple initiatives, enhancing automation and reducing reliance on support teams, leading to a 40% increase in productivity.

E-commerce Specialist

Razor Group GmbH
01.2023 - 02.2023
  • Analyzed KPIs to drive operational efficiency and achieved substantial EBITDA growth through strategic product initiatives.
  • By maximizing brand revenue and profit through inventory management, marketing activities, and cross-functional collaboration, I ensured comprehensive brand development and identified new growth opportunities.
  • Monitored and analyzed key performance indicators (KPIs) regularly, utilizing data insights to steer operational performance effectively.
  • Achieved significant EBITDA growth by developing and executing product strategies.
  • Maximized the revenue and profit made by each brand, through optimal inventory management, promotional/marketing activities & and coordination of growth initiatives (new product launches, expansion of sales into new markets and geographies, and expansion into new sales channels).
  • Identified new sales and cost improvement opportunities, collaborating with cross-functional teams (Channel Management, Procurement, Product Development, PPC, New product development, Geo expansions) for prompt execution.
  • Supply chain optimization such as reducing costs, improving availability, reducing product defects, etc.

Senior Account Manager

Upriver Ecommerce Private Limited
03.2022 - 12.2022
  • Boosted 30+ brands across Amazon and Flipkart, overseeing e-commerce operations and advertising, conducting client meetings, implementing influencer marketing, establishing an Amazon influencer network, organizing training sessions, managing the organization's YouTube channel, and leading the content and creatives team.
  • Strategized the transformative journey of 30+ brands across Amazon and Flipkart in various categories such as FMCG, Beauty, HPC, and Home Décor.
  • Managed all e-commerce operations for ITC FMCG brands like Ashirwad, SunFest, Fabelle, etc., on Amazon India.
  • Conducted weekly meetings with clients to discuss brand strategy, marketing progress, and operational works.
  • Assisted the organization with influencer marketing by collaborating with Free Skout, resulting in improved brand growth across other social media platforms.
  • Established a network of Amazon influencers to facilitate collaborations with brands.
  • Organized and conducted training sessions for new employees, as well as built employee training modules for the organization.
  • Implemented daily knowledge-sharing sessions, dedicating half an hour each day to this activity within the organization.
  • Managed the organization's YouTube channel, handling all aspects of video content creation, including scriptwriting, shooting, editing, and SEO optimization, consistently delivering 15 high-quality videos per month.
  • Handled both formats of Amazon selling, namely Vendor Central and Seller Central, including fulfilled by Amazon (FBA) by either sellers or distributors.
  • Led the content and creatives team in developing primary images, A plus content, banners, SEO, titles and bullets, brand story, and communications.

E-commerce Manager

Treecom Solutions
07.2018 - 02.2022
  • Managed multiple seller accounts on Amazon, Flipkart, and Snapdeal, supported company growth, profit and loss, budgeted sales, and effective Amazon PPC strategies while conducting comprehensive data analysis, keyword research, and successful campaign management.
  • Oversaw a diverse clientele across multiple e-commerce platforms, including Amazon, Flipkart, Snapdeal, and Club Factory, managing a substantial portfolio with a collective annual revenue of 20 crores.
  • Directed the company's growth and advancement, assuming full responsibility for profit and loss, budgeted sales, and campaign optimization.
  • Developed effective and efficient strategies for Amazon PPC, ensuring optimal formation and implementation.
  • Analyzed data to track and report sales activities and trends, including replenishment orders, pricing updates, and potential product revisions.
  • Conducted comprehensive keyword research to compile a list of bidding keywords, including longtail, broad, phrase, and exact matches.
  • Facilitate product listing with the help of SAAS tools like Helium 10, Jungle Skout.

Education

Bachelor - Computer Application

Amity University
Noida, Uttar Pradesh
08.2015 - 06.2018

Class 12 - Science

Suraj Bhan DAV
Vasant Vihar, New Delhi
2015

Skills

Core Skills & Expertise

  • Account strategy development

  • P&L Management

  • Market Monitoring & Competitor Analysis

  • Data Analysis and KPI Tracking

  • Data-Driven Solutions

  • Strong Analytical Skills

  • SEO & Keyword Optimization

  • PPC Campaign Management

  • Category Management

Budget Planning

Tools & Platforms:

HubSpot Linnworks NetSuite Excel Power BI Tableau Keepa Helium10

Certification

HubSpot Academy - Digital Marketing, SEO, SEO-II, Social Media Marketing, Inbound Marketing, content marketing

Awards

  • Employee of the Month, Upriver Ecommerce Private Limited, 06/01/20
  • Sales ka Badshah, Amazon India, 2019
  • Future of the Year, Treecom Solutions, 2019

Timeline

Sr. Advertising Manager

Spreetail
04.2025 - Current

Advertising Manager

Spreetail
07.2024 - 03.2025

Marketplace Management Specialist

Razor Group GmbH
03.2023 - 06.2024

E-commerce Specialist

Razor Group GmbH
01.2023 - 02.2023

Senior Account Manager

Upriver Ecommerce Private Limited
03.2022 - 12.2022

E-commerce Manager

Treecom Solutions
07.2018 - 02.2022

Bachelor - Computer Application

Amity University
08.2015 - 06.2018

Class 12 - Science

Suraj Bhan DAV

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Siddharth SinhmarSr. Advertising Manager