SIDDHARTH SIRARI
Head Marketing
Delhi
Summary
Experienced and Dynamic Marketing Consultant with 15 years of expertise in crafting and implementing comprehensive marketing and business strategies to drive both immediate and long-term organizational objectives. As a Data-Driven strategist, I bring a pragmatic approach to innovative problem-solving, evidenced by a proven record of spearheading industry-leading marketing campaigns Proficient in leveraging analytical tools to enhance brand positioning and product marketing. Passionate about personal growth, I am actively seeking engaging opportunities in the marketing landscape to contribute to organizational advancement.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Head Marketing for Motorcycle, After Sales & PAM
Hero MotoCorp
01.2023 - Current
- Motorcycle| Service | Parts, Accessories & Merchandise, (World’s No.1 Motorcycle brand), Developing and executing comprehensive Go-to Market strategies encompassing pricing, promotions, range, availability, and cost prices, resulting in an increase in both sales and margins
- Responsible for increasing Hero’s market share in the motorcycle category through targeted marketing campaigns and strategic initiatives
- Orchestrating the creation and implementation of annual strategic growth plans, aligning budget and resources with strategic priorities, resulting in a substantial increase in sale
- Leading digital strategy development for new business opportunities, encompassing owned, earned, and paid media, providing a strong foundation for growth
- Proficiently utilizing media analytics tools to track performance metrics, generating regular reports, and leveraging insights to refine strategies and optimize maximum effectiveness
- Proactively staying updated with industry trends and algorithm changes, adapting strategies accordingly to ensure consistent growth and successful adaptation to evolving digital landscapes
- Pioneering the establishment of the service marketing function within the organization
- Revitalized the Brand and Visual Identity of Hero Service, resulting in increased customer engagement and loyalty
- Collaborating with designers to develop compelling merchandise
- Executing marketing strategies that is propelling the company to achieve a 200 cr in revenue.
Head of Marketing
Maruti Suzuki India Limited
04.2020 - 01.2023
- S No
- 1 Four-Wheeler Company, a) Spearheaded Business and Marketing strategies, crafting a comprehensive roadmap for NEXA that propelled it to No
- 3 market share in the industry and established NEXA as India's foremost lifestyle automotive brand
- B) Formulated and executed brand-related strategies, resulting in a significant boost in awareness scores and a strengthened brand positioning
- C) Designed end-to-end customer purchase journey strategies, aligning product strategy, accordingly, resulting in valuable growth avenues and a substantial increase in the organization's market share
- D) Introduced performance tracking mechanisms and conducted in-depth analysis of metrics to continuously optimize strategies and content
- Implemented A/B testing of various posting times, content types, and ad formats, resulting in a notable 20% increase in click-through rates
- E) Analyzed social media data to identify trends, user behavior, and content performance, enabling strategic adjustments for optimized engagement and conversion rates
- F) Led comprehensive offline and online media strategies, yielding an 8% increase in leads, a 13% rise in Share of Voice (SOV), and a 12% reduction in media budget
- Successfully lowered Cost Per Lead (CPL) for brands
- G) Leveraged data analytics and emerging technologies to drive new initiatives, elevating customer experience, increasing engagement, and optimizing Return on Investment (ROI)
- H) Pioneered groundbreaking initiatives, establishing the first finance market space for customers in India
- I) Directed and managed agency partnerships, creative teams, event managers, content creators, and media agencies, ensuring a consistent and compelling NEXA brand story
- J) Collaborated closely with top management and cross-vertical teams, including Sales, R&D, Training, Channel Partners, and Suzuki Motor Global team, for strategic initiatives and their seamless implementation
- K) Effectively coordinated and supported over 238 parent dealers, overseeing over 450 outlets for all marketing initiatives, including promotional and strategic activities which directly contributed to significant sales growth
Marketing Lead
Maruti Suzuki India Limited
04.2017 - 03.2020
- A) Identified as a high-potential candidate for future leadership roles within the company, with indirect oversight of individual contributors under Brand NEXA and other product brands
- B) Orchestrated the successful launch of 7 new products/product lines across categories, resulting in a remarkable 10% increase in market share for MSIL within the industry
- C) Created and managed a diverse range of Intellectual Properties and associations for NEXA, including initiatives in Music, Lifestyle, and Travel
- This strategy fostered aspiration, community growth, and heightened brand advocacy
- D) Pioneered the conception and launch of "NEXA Music," India's first English Original Music Property, in collaboration with renowned Grammy Award winner, Mr
- A.R
- Rahman, resulting in an inspiring and groundbreaking musical venture
- E) Devised, developed, and executed "Baleno Wicked Weekends," a distinctive Intellectual Property aimed at reinforcing Baleno's image as a "Bold Brand." f) Successfully introduced Ecstar, the global Lubricant brand of Suzuki, to the Indian market, establishing a prominent brand presence in the automotive sector
- G) Employed advanced data analysis techniques to inform and optimize targeted social campaigns, introducing ROI-driven metrics to evaluate each campaign, leading to a notable 10% increase in cost savings
- H) Applied in-depth consumer insights, behavior patterns, trends, and market research findings to develop customer-centric communication strategies, marketing initiatives, and deliver superior customer experiences.
Brand Manager
Nexa, S-Cross, Maruti Suzuki India Limited
01.2013 - 03.2017
- Spearheaded the development of innovative Marketing and Communication strategies, playing a pivotal role in the highly successful launch of the New Premium Channel - NEXA
- This achievement has established a benchmark and serves as a prominent case study in the Indian Automobile Industry
- Crafted the Brand and Corporate identity of NEXA, while creating comprehensive brand guidelines for the NEXA Channel
- Successfully implemented these guidelines across various business functions to ensure a unified brand narrative
- Established the complete digital ecosystem for NEXA, encompassing website, social media platforms, display advertising, search engine strategies, hub development, and content creation from inception
- Strategically devised and executed three distinct content pillars - Lifestyle, Journey, and Music - for NEXA to foster aspiration and cultivate a premium brand image
- Led the launch of notable product brands - Scross, Baleno, and Baleno RS - resulting in a significant 5% increase in market share
- Conceptualized and brought to life the pioneering "P1 Powerboat - Indian Grand Prix," an unprecedented event to establish speed and power credentials of the Baleno RS brand
- Under the NEXA Journeys initiative, orchestrated a highly acclaimed travel series, "NEXA Journeys on Asian Highway 1," marking a first-ever car expedition across AH1, effectively elevating the brand's profile.
Manager-Marketing
Weidmueller Electronics
Pune
07.2010 - 12.2012
- Led and directed comprehensive marketing activities for the organization, significantly boosting brand visibility and market presence
- Established and managed the digital landscape for the organization, overseeing online platforms and strategies to ensure a robust online presence and high engagement level
- Developed and executed highly effective B2B marketing and communication strategies, resulting in strengthened client engagement and the formation of key strategic partnerships
- Successfully set up a robust distribution network across North India, appointing 10 distributors within a span of 2 years to expand the organization's market reach
- Skillfully managed sales operations through channel partners across North India, driving a notable 21% increase in market share and achieving sales totaling 30 million Euros in a financial year.
Business Development Manager
BellNorth Medisystem Pvt Ltd
09.2006 - 06.2008
- Conducted a comprehensive analysis of the company's product offerings vis-à-vis competitors
- Leveraged insights to strategically devise a sales plan that highlighted unique selling points (USPs), resulting in a substantial increase in revenue
- Effectively orchestrated and aligned both Marketing and Sales functions to achieve predetermined business objectives
- Demonstrated exceptional negotiation and sales acumen by securing deals worth over 2 crore rupees in a single year, making a significant contribution to the company's financial growth.
Education
Executive Program - Digital & Social Media Strategies
Indian Institute of Management
07.2021 - 05.2022
Master of Business Administration - undefined
Symbiosis Institute of Management Studies
06.2002 - 05.2006
Bachelor of Engineering - undefined
G B Pant Engineering College
06.2008 - 05.2010
Skills
Marketing & Communication Strategies
Brand ManagementBrand Identity & Visual IdentityDigital Marketing & Strategy
Social Media Strategy & Marketing
Brand Development
Experiential MarketingEvent Planning & ManagementLeadership and ManagementCustomer Experience Oriented
Leadership and Management
Cross-Functional Team Leadership
Product Launches
Business Strategy
Brand Strategy
Consumer Insights
Team Management
Influencer Marketing
Communication Development
Luxury Brand Marketing
Product Strategies
Market Research
Dealer Management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Head Marketing for Motorcycle, After Sales & PAM
Hero MotoCorp
01.2023 - Current
Executive Program - Digital & Social Media Strategies
Indian Institute of Management
07.2021 - 05.2022
Head of Marketing
Maruti Suzuki India Limited
04.2020 - 01.2023
Marketing Lead
Maruti Suzuki India Limited
04.2017 - 03.2020
Brand Manager
Nexa, S-Cross, Maruti Suzuki India Limited
01.2013 - 03.2017
Manager-Marketing
Weidmueller Electronics
07.2010 - 12.2012
Bachelor of Engineering - undefined
G B Pant Engineering College
06.2008 - 05.2010
Business Development Manager
BellNorth Medisystem Pvt Ltd
09.2006 - 06.2008
Master of Business Administration - undefined
Symbiosis Institute of Management Studies
06.2002 - 05.2006