Years of Professional Experience
Hi, I’m
Siddharth Stephen
Head of Social Media
Ghaziabad,UP
Summary
Experienced senior marketing professional with over 15 years of diverse industry expertise. Recognized for developing effective organic and paid social media strategies, resulting in increased brand awareness and engagement. Proven track record in creating an omni-channel presence within fast-paced environments. Skilled in content creation, community management, and possessing a deep understanding of platform algorithms. Seeking a new role that values creativity and analytical thinking, while leveraging skills to explore new opportunities.
Overview
15
3
Years of Post-Secondary Education
2
Certificates
7
Sectors Exposure
Work History
College Vidya
Head of Social Media
07.2023 - Current
Job overview
- Manage a diverse social media team of content creators, writers, video editors and graphic designers, ensuring the creation of high-quality video & graphical assets across all social media channels (Facebook, Instagram, LinkedIn & YouTube).
- Ensure 100% execution of the detailed social media calendars that assisted in consistently delivering quality content across all platforms.
- Devise content strategy to effectively engage and boost target audience engagement resulting in higher organic lead generation.
- Create and manage successful and viral social media campaigns that garnered widespread attention resulting in increased brand engagement and brand visibility in competitive markets.
- Use tools like, Meta Library and Google Trends to conduct market research to stay ahead and prepare marketing copy, images, videos, emails, and other collateral.
- Spearhead employee advocacy programs, empowering staff members to become brand ambassadors on their personal networks.
- Worked closely with Branding & PR Teams to ensure a consistent brand narrative across all communication channels.
- Optimized email campaigns to increase open and click-through rates.
College Vidya
Digital Head - College Vidya Abroad
02.2022 - 06.2023
Job overview
- Managed cross-functional teams to execute integrated digital marketing campaigns and developed comprehensive reporting to measure the impact of digital marketing.
- Oversaw budgets for all digital channels (Facebook, Instagram & YouTube) and improved lead generation with targeted pay-per-click advertising campaigns, resulting in reduced CPL.
- Partnered with sales teams to align digital marketing efforts and generate 3 Crores revenue in an annual year.
- Spearheaded the development of responsive website for an enhanced user experience across devices leading to higher conversion rates.
- Utilized search engine optimization best practices to increase website visibility and rankings.
- Oversaw preparation and execution of all marketing copies, posts, videos, emails, and other collateral.
- Increased brand awareness by implementing innovative digital marketing strategies, driving organic traffic growth.
- Mentored digital marketing team members, aiding in their professional development within the organization.
Safeducate Learning Pvt. Ltd
Asst. Manager of Business Development & Training
09.2018 - 01.2022
Job overview
- Represented company in various conference & events to explore new business prospects & opportunities.
- Maintain strong relations with new and existing stakeholders.
- Acquired corporate training projects and assisted Training Team in performing TNI for customized training solutions.
- Lead Team and managed end to end Executive Program in collaboration with Top B-Schools (IIM Kashipur & IIM Lucknow).
- Provided Trainings & Webinars on Important Body Language & Communication Skills catering internal and external stakeholders.
- Lead and established prospect conversion process & messaging assisting team to onboard multiple renowned personalities to company’s 1st Learning App Project (SEEKHO).
- Had been known for being the 'Voice & Face' of the company by actively participating in multiple Video Shoots for Training and Marketing Content.
Innovative Financial Advisors Pvt. Ltd
Client Relations Manager
08.2017 - 03.2018
Job overview
- Keep existing clientele of multiple territories updated about their project through daily calls.
- Partner with relevant teams to cater all queries & escalations of clients.
- Lead meeting with clients weekly and establish long term relationships by identifying & solving problems.
- Assess client escalations & provide critical insights to sales team as well as senior management to improve services.
- Be part of weekly senior management meetings to develop efficient strategies to retain clients.
- Ensure team performs constantly by maintaining high customer satisfaction & formulating solutions over calls.
- Audit regular calls & motivate team members to achieve monthly retention targets.
- Managed premium clients with 90 Lakhs & above size project.
Prothious Engineering Services Pvt. Ltd
Senior Business Development Executive
04.2015 - 04.2017
Job overview
- Keep strong connect with existing clientele and venture new project opportunities.
- Researched and identified opportunities with new prospects in assigned territories for market expansion & new project collaboration.
- Was main point of contact for ongoing projects and coordinate with engineering teams to address client’s needs.
- Maintained monthly and yearly sales & territory activity reports along with proposal for new projects.
- Assist senior management in analyzing international market and formulate strategies for business expansion.
- Was able to convert & revive company's inactive European Market and win projects from South East Asia, Europe & Australia from clientele, generating total revenue of $84,000 and above.
American Express
Senior Customer Service Professional
02.2014 - 02.2015
Job overview
- Answered average of 100 calls per day, addressing customer inquiries, solving problems and providing product information.
- Assist supervisors or other team’s low and mid-level escalations.
- Partake in weekly team huddles of call audits to evaluate calls & learn best resolutions.
- Ensure to maintain all necessary KRAs.
- Recognized amongst Top 20 employees throughout World Service Network for scoring CSAT & Relationship Care score of 92%.
- Mentored freshers or trainees on ‘Product Knowledge’ & ‘Relationship Care’.
IEnergizer, Sprint Corporation
Team Leader
10.2007 - 06.2013
Job overview
- Molded team to adapt dynamic market as well as product & services changes.
- Collaborated with Learning & Development Team for creating new training materials & quizzes to promote productivity, accuracy and commitment to friendly service.
- Created CSAT strategy for entire process team of 150 members to increase customer satisfaction above 90%.
- Established open and professional relationships team members which helped resolve issues and conflicts quickly.
- Coordinated weekly team briefings & monthly leader meetings with Head Office through teleconference or videoconference with all levels of management.
- Recognized & awarded “Supervisor of Month” several times for maintaining Quality & CSAT Scores of above 90%.
Education
Shobhit UniversityUttar Pradesh
Bachelor of Arts from English
08.2012 - 09.2015
Symbiosis Centre of Distance Learning (SCDL)Pune
PGDM from Marketing
04.2001
Skills
Social media strategy
Timeline
Head of Social Media
College Vidya
07.2023 - Current
Digital Head - College Vidya Abroad
College Vidya
02.2022 - 06.2023
Certified Lean Six Sigma White Belt
11-2020
Business Development: Strategic Planning
11-2020
Asst. Manager of Business Development & Training
Safeducate Learning Pvt. Ltd
09.2018 - 01.2022
Client Relations Manager
Innovative Financial Advisors Pvt. Ltd
08.2017 - 03.2018
Senior Business Development Executive
Prothious Engineering Services Pvt. Ltd
04.2015 - 04.2017
Senior Customer Service Professional
American Express
02.2014 - 02.2015
Shobhit University
Bachelor of Arts from English
08.2012 - 09.2015
Team Leader
IEnergizer, Sprint Corporation
10.2007 - 06.2013
Symbiosis Centre of Distance Learning (SCDL)
PGDM from Marketing
04.2001
Certification
Certified Lean Six Sigma White Belt
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