Siddharth Tripathi

• Designed and launched a fully functional mock e-commerce website. Featuring traditional Irish souvenirs, focused on authentic cultural appeal and user experience.

• Built dynamic Tableau dashboards to advise on business changes, and Excel models to simulate key performance indicators (KPIs), sales tracking, and Operational efficiency.

• Developed a full-cycle business analysis portfolio, including customers personas, demand forecasting models, and UX optimization plans.

• Utilized SQL, Python, and Jupyter Notebook to generate synthetic datasets and produce business intelligence reports for performance simulation and decision-making insights.

• Conducted an in-depth analysis of client industries, compliance needs, and operational gaps to recommend appropriate ISO certification solutions.
• Utilized CRM and market data to identify high-potential sectors and build targeted outreach strategies, improving lead quality and sales efficiency.
• Worked closely with internal audit and technical teams to align client needs with service delivery models, ensuring client readiness for certification.
• Created dashboards and reports to track pipeline performance, lead conversion rates, and client feedback, contributing to continuous process improvement.
• Engaged in consultative selling to help organizations understand ROI on certification through risk mitigation, operational efficiency, and market reputation.

• Analyzed business operations and performance data to identify trends, inefficiencies, and improvement opportunities across departments.
• Collaborated with cross-functional teams to gather requirements, define KPIs, and design solutions aligned with business goals.
• Developed and maintained dashboards and reports using tools like Excel, Power BI, and Tableau to support data-driven decision-making.
• Created business cases and presented actionable insights to senior stakeholders to influence process improvements and strategic initiatives.

• Streamlined internal processes to improve efficiency and reduce operational costs.
• Analyzed customer behavior, lead conversion data, and campaign performance to optimize outreach strategies, improving conversion rates by 5% to 7%.
• Identified market trends and consumer needs using CRM data and insights from sales patterns, supporting product and pricing strategies.
• Conducted competitor analysis and demographic segmentation to refine marketing approaches and target the most responsive customer segments.
• Collaborated with cross-functional teams to align sales insights with marketing, and product development goals.
• Provided monthly reports and insights to management, helping to inform data-driven decisions and strategic adjustments.