Siddhartha Ghosh
Project Manager | Customer Success | Ai Enthusiast
Kolkata,WB
Summary
Dynamic CX professional with over 18 years of proven success in the information services industry. Expertise in effective collaboration across sales, product development, commercial strategy, operations, and global marketing within complex matrix organizations. Recognized for building trust, fostering innovation, maintaining a strong customer focus, and driving execution. Committed to cultivating professional relationships that align with core company values and enhance overall organizational success.
Overview
19
19
years of professional experience
6
6
Certification
Skills
- Organic & Ai - Marketing CX
- SaaS
- Training & Customer Success
- Analytical Problem Solver
- Territory Management
- Team Leadership & Development
- Editorial processes Author Management
SaaS
- Salesforce
- Tableau
- Power Bi
- ChatGPT
- HubSpot
- CRM
- Microsoft 360
Certification
- Stable Diffusion (Coursiv)
- Master of DeepSeek (Coursiv)
- Master of Claude (Coursiv)
- Account Management and Sales (Clarivate)
- Franklin Covey Sales training (Elsevier)
- Dale Carnegie presentation skills training (Elsevier)
- Diploma in IT and Infrastructure Management (NIIT, Kolkata)
Work History
Freelance Consultant
Freelance
06.2023 - Current
- Organic & Ai go - to - market Strategy
- Project Management
- SaaS Solutions
- Training & Customer Success
- Territory Management
- Team Development
- Territory insights & agent collaboration for West Bengal, Bangladesh, and Nepal market.
- EdTech SaaS Tool Marketing / Researcher & User Engagement Strategies.
- Customer Success | Pre & Post Sales Team Building | Leadership
Account Manager
Clarivate
04.2020 - 05.2023
- Drive sales growth for Government Consortium and Academic Segment.
- Manage Designated territories in India (namely Eastern & North-Eastern States and SAARC Countries (namely Bangladesh & Bhutan).
- Develop clients with consultative and solution selling approach.
- Promote wide range of Research Analytical products including Intellectual Property and Life Sciences products.
- Manage team for driving growth vectors in key market segments and consortium.
- Understand complex client workflows and devise strategies to update and track business mechanisms with timeframes using SalesForce, Power Bi usage report tracking & analysis.
- Achieve new business and current revenue retention (renewals) targets for self and team. Streamlined pipeline reviews for management reporting.
- Devise and implement strategies for new segment client development and maintain relationship.
- Strategize and work on skill development for self and team through training programs and certifications.
- Strategically collaborated with key stakeholders at major Govt. & Private research institutes in Bangladesh i.e. ICDDRB | BCSIR | University of Dhaka | BCSIR for establishing Clarivate Scholarly products in their curriculum and research ecosystem.
Marketing Manager & Customer Consultant South Asia
Elsevier
01.2015 - 04.2020
- Develop and implement customer-facing elements of go-to-market plans with the sales colleagues.
- Conducted the first three Elsevier South Asia E-Book Forum in support of the sales team, aligned with the E-Book Forums of rest of APAC. The first two E-Book Forums were held in Gurgaon while the third was held in Colombo with participants from Sri Lanka, Bangladesh and India.
- Conducted a two-day workshop in collaboration with A2I and UGC Bangladesh in 2018 to support the academic and research fraternity of Bangladesh.
- Conducted post sales training in all the new accounts and pre-sales workshops in all the major accounts to create value and awareness of E-Books.
- Work with sales team to collaboratively reach SA quota, consistently met or exceeded personal quotas.
- Stay informed on market conditions and buyer personas to produce content (webinars, white papers, case studies, videos,) that sparks interest and demand within target audience.
- Strategical focus on marketing programs which includes: events, content marketing, digital and print advertising and promotional campaigns, customer communications, public relations support.
- Device strategies to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Developed tools to empower direct sales such as competitive intelligence, value proposition messaging, presentation decks and proposals, product collateral.
- Track, analyze and report ROI on short- and long-term results of marketing programs and campaigns on sales goals.
- Planned and managed all flagship events and customer awareness programs across South Asia region including, Bangladesh, Sri Lanka, Nepal and Bhutan.
- Use data matrices such as Adobe Analytics to device strategic product promotions to grow upsell and new business and also drive usage growth of online products.
- Develop and execute annual strategic marketing plan with focus on meeting business objectives such as Revenue, New Customer Acquisition, Migration Targets, Lead Gen, Renewals and customer engagements.
- Strategically planned key stakeholder / researcher Pre-Sales & Post-Sales engagements conducted with top Govt. & Private institutes and Consortiums across India, Bangladesh, Sri Lanka, instilling Usage based analytics to focus on core research solutions. Notable impact on big ticket sales like VIT Vellore, MDI Haryana, ICT Mumbai, NIT Silchar, SLIIT Colombo, SriLanka, BCSIR Bangladesh to name a few.
- Conducted Librarian Forums annually achieving and average ROI of 11x through sales leads.
- CERA Consortium - Conducted Pre & Post Sales Researcher Engagements with all member institutes instilling the product value proposition and enabling researchers navigate solutions.
- Collaborated with South-East-Asia team on development inputs, testing and customer feedback for Research Analysis Tools development.
Assistant Manager Marketing, Rights & Licensing SA
Elsevier
06.2009 - 12.2014
- Promoted eBooks in top ranking universities across India speaking to Directors, Head of Departments, Librarians and group presentations to faculties and students. Provided sales leads and opportunities to the sales team.
- Improvised on general marketing collateral by including eBook details and appropriate ebook marketing details in the Price Lists and catalogs to increase visibility and awareness of eBooks among customers and Channel Partners. Moved most catalogs from print to e and therefore saving additional budget for next year's marketing accrual.
- Provided consistent inputs to Production on paper selection and other production related technical information for better print output of short print runs. Constant follow-up being done with printers to provide short run books on time. Visited Chennai based printing press to access quality of paper and print output.
- Lead presentations on all co-publication meetings with co-publishers to resolve publication or royalty issues. Prepared and provided detailed analytical information to co-publishers on sales, stock and revenue.
- Identify potential clients and decision makers for ebook products at leading universities. Met potential clients and ensured development of a robust pipeline of leads for sales to follow-up.
- Trained agents on eBook products and participated in joint calls / visits to institutes to evaluate progress.
- Worked with team to develop ebook proposals as per customer's requirement, concerns and objectives. Participated in pricing the solution/service.
- Handled client objections by clarifying, emphasizing agreements and working through differences to a positive conclusion.
- Managed and developed 3PP accounts to overachieve targeted revenue.
- Identify key short run exclusives. Managed the entire project from typesetting to delivery of printed copies. Ensured timely completion of projects and credit of payments.
- Acquired reprint rights for all Reprint titles in South Asia.
- Processed and analyzed print files to ensure good print quality. Liaising with Authors, Editors for procuring rights of the Out-Of-Print titles.
- Management of all licensing documents in Bradbury Phillips software. Drive growth through sale of License: Devise & implement plans to promote co-publication titles Globally to drive growth and additional revenue.
- Collaborated with Customer Service & Sales to provide various inputs on closing exclusive short run books which provided a total revenue of more than $ 350,000.
- Managed and developed 3PP accounts to achieve targeted revenue of $120,000.
Rights and Contracts Coordinator
Penguin Books India, Delhi
07.2006 - 06.2009
- Co-ordinate with the Rights Director regarding issues arising of Rights and Sub-rights.
- Database manager for Rights Dept.
- Co-ordinate with Editor-in-Chief, Copy Editorial Chief & Rights Director regarding Licence reversion and renewal of titles.
- Updating the Rights & Royalty package with accurate information and keep relevant departments informed about all changes without delay.
- Track Term of Licence half-yearly and report to Publisher, Rights Director & Backlist Director.
- Working with Production department towards issue of ISBNs. Maintaining thorough database of the Contracts, Rights, Sub-rights, payments and Royalties for all the titles published by Penguin Books India.
- Handling Royalties and Payments of Authors, Editors, Translators, Contributors, Illustrators and Photographers.
- Negotiate royalty terms on rights & sub-rights with national and international agents/agencies.
- Handle queries of various agents/agencies regarding translation, electronic and media rights.
- Troubleshooting issues relating to Foreign and Domestic payments, Rights, Sub-Right and Contracts.
- Manage permissions for International and Regional books. Distributing monthly report of the New Contracts, Change of Rights / Sub-rights, Royalties and Payments.
Education
Bachelor of Commerce - Economics, Finance, Mathematics And Accounting
Calcutta University
Kolkata04.2005
High School Degree - Economics, Commerce, Mathematics And Finance
South City College
Kolkata04.2002
Middle School Education - undefined
Julien Day
Kolkata04.2000
Languages
English
Hindi
Bengali
Additional Information
Singapore visa (T) valid till December 2026
References
Available on Request