Siddhartha Menon
Bengaluru
Summary
Dynamic marketing and communications leader with a proven track record in driving societal change through innovative campaigns in climate, education, healthcare, livelihoods, and equity. Expertise in orchestrating impactful events and developing new business strategies that resonate within targeted domains, fostering deep connections and facilitating knowledge sharing across a global network. Committed to amplifying leaders' self-efficacy and connecting them with mentors at C4EC while leveraging strong problem-solving and interpersonal skills to elevate partners and contribute to systemic social improvement. Results-oriented with a passion for delivering high-quality guidance tailored to meet client needs and resolve conflicts effectively.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Independent Advisor
Mantis Eye
05.2025 - Current
Cohort Member
10Xer Club
04.2025 - Current
Fractional CMO and Founding Team Member
The Fractional CMO Company
12.2024 - Current
- Steering a boutique marketing practice that offers fractional CMO services to growth-stage businesses and CXO teams.
- - We provide end-to-end marketing leadership—from brand strategy to execution—to help clients align marketing with business priorities.
- - We can lead high-impact initiatives across positioning, integrated campaigns, alliances, and thought leadership.
- - We specialise in tech, digital infrastructure, and mission-driven organisations, blending brand storytelling with measurable outcomes.
- - We act as a strategic partner to founders and leadership teams, helping them scale marketing functions and enter new markets confidently.
Head of Marketing & Communications
Museum of Art and Photography (MAP)
Bengaluru, Karnataka, India
07.2023 - Current
Member
RevGenius
04.2022 - Current
Head of Marketing and Communications
Centre for Exponential Change
Bengaluru, Karnataka, India
05.2024 - 06.2025
- C4EC is a global network that supports system orchestrators, individuals who catalyze this kind of exponential change within their communities and areas of expertise. C4EC achieves this through five areas of support:
- Curating and sharing open practical knowledge about exponential change.
- Facilitating deep design and prototyping of solutions with exChange Partners like Societal Thinking.
- Orchestrating Paradigm Shifting grants through connections with C4EC Co-Founders.
- Providing spaces to amplify leaders' self-efficacy.
- Connecting system orchestrators with a hands-on mentors’ network.
Founder
Minus The Herd
Bengaluru, Karnataka, India
01.2022 - 06.2025
Head - Event and Field Marketing
WebEngage
Bengaluru, Karnataka, India
09.2021 - 05.2024
- GTM Strategy | Demand Generation | Field Marketing
- Develop and execute content marketing strategies, including content creation, distribution, and promotion across multiple channels, resulting in increased brand visibility, engagement, and lead generation.
- Lead product marketing initiatives, collaborating with product management teams to drive successful product launches, develop compelling messaging and positioning, and create sales enablement materials.
- Craft and implement GTM strategies for new products, ensuring alignment with business objectives, target audience needs, and competitive landscape to drive market penetration and revenue growth.
- Plan and execute performance marketing campaigns across various digital channels, leveraging data-driven insights and optimization techniques to maximize ROI and drive customer acquisition.
- Drive demand generation efforts through targeted campaigns, lead nurturing programs, and marketing automation tools to capture and convert leads, increase the sales pipeline, and achieve revenue targets.
- Collaborate cross-functionally with sales, operations, and other stakeholders to align marketing activities with business goals and provide valuable market insights to drive product roadmap and business strategy.
- Analyze campaign performance, utilizing analytics and data-driven decision-making to optimize marketing efforts, identify growth opportunities, and drive continuous improvement.
- Manage marketing budgets and resource allocation to ensure efficient utilization while achieving desired outcomes and demonstrating ROI.
- Stay informed about industry trends, emerging technologies, and best practices in content marketing, product marketing, GTM strategy, performance marketing, and demand generation to drive innovation and stay ahead of the competition.
Crossfit Games Judge
CrossFit Games
Bengaluru, Karnataka, India
02.2023 - 03.2023
Podcaster
The Sab Theek Hai Podcast
India
04.2021 - 09.2021
- This was born because two lifelong friends got too busy with life and did not have enough time to chat, when we did we recorded it as a podcast.
Customer Success & Strategy
YourStory Media
Bengaluru, Karnataka, India
01.2021 - 09.2021
Country Account Lead India / South Asia - in support of IBM Events Worldwide
George P Johnson Experience Marketing
Bengaluru, Karnataka, India
04.2019 - 03.2021
- - Uphold The Brand
- - Build and manage the engine that ensures customer success. This happens by aligning goals and priorities and driving strategy for both IBM and GPJ by finding a middle ground that enables both businesses to achieve success through careful management of resources, strategy and implementation of CX principles that allow us to drive higher engagement and conversation with stakeholders
- - Work with marketing teams across the board at IBM to build the strategy for enhancing customer experience and creating avenues to generate conversation around IBM services.
- - Create, build and monitor all communication with the support of agency partners like Ogilvy and Mindshare.
- - Constantly monitor and provide tactical and strategic insight into performance marketing activities being conducted by IBM competition and industry peers
- - Build a brand narrative in collaboration with IBM communication teams and partner agencies like Mindshare and Ogilvy and provide insight into enhancing the narrative through tech and immersive experiences at events and seminars
- - Business Intelligence support through extensive research on new technology, best practices and industry benchmarks
- - Help build digital narratives using social tools and enhance the brand share of voice
- - Provide tactical support during global events to drive audiences
- - Enhance brand marketing efforts through monitoring and building strategy around the audience acquisition and revenue
- - Train, recruit and monitor staff performance across the region to ensure the highest quality of service and engagement
- - Provide support to the CMO office to build best practise cases to showcase on a WW platform
- - Process support during brand and marketing audits
- - 3rd Party event research and recommendations
- - Perform the role of Brand leader at both IBM and GPJ
- - Communication and Content support for digital marketing and corporate communication mandates
Director - Communications and Strategy
C S Direkt Events and Exhibitions Pvt Ltd
Gurgaon, Haryana, India
03.2017 - 03.2019
- I help brands create experiential strategies that are used as effective tools to communicate their vision, intent, services and product offerings to their stakeholders. I also help build strategies that make an impact that matters, brands effectively use the communication to create conduits for personalized and bespoke experiences with their communities.
- Responsible for planning, development, and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization.
Crossfit Games Regional Judge
CrossFit Games
Gurgaon, India
02.2018 - 07.2018
Group Head - Client Services
SALT Experiential Marketing
Gurgaon, India
10.2016 - 03.2017
- Core purpose:
- To lead and nurture the client services team to provide the very highest levels of client servicing.
- To build strong client relationships at the highest level.
- To help identify and convert new business opportunities
- Specifically:
- To lead and manage the client servicing team: regular fortnightly reporting, resource planning (to assign appropriate team members to projects, to resolve issues), appraisals and personal development of the client servicing team (setting and reviewing targets, contributing to remuneration conversations), recruitment of new team members
- To lead the process to write and execute client development plans for Key Client Relationships (to deliver revenue targets by client)
- To develop best practice in client servicing and to run regular sessions with the client servicing team to share knowledge and experience
- To personally lead one or two Key Client Relationships.
- To seek and develop client development opportunities.
- To contribute to the process to win new business.
Sr. Manager - Client Servicing
C S Direkt Events and Exhibitions Pvt Ltd
Gurgaon, India
05.2016 - 10.2016
Associate Director
MCI Group
06.2015 - 04.2016
- Manage Team Hyderabad and Office
- Client Servicing
- Aligning Projects with organizational expectations and goals
- Aligning the goals of our clients with the projects, breaking them down into objectives and delivering the project to achieve those.
- Managing & Delivering Projects
- Assembling Winning Teams
- Manage project P & L for client and for MCI
- Managing cash flow for client and for MCI
- Adding value to the project
- Creating opportunities to increase project profitability for client and self
- Managing time and expectations of teams
- Creating cross functional opportunities for teams and develop capacities
- Manage procurement for all projects, lead procurement as a strategy to increase overall profitability in the organisation
Senior Project Manager
MCI Group
03.2014 - 06.2015
- Project Management
- Work and engage effectively with clients, colleagues, directors.
- Project and manage multiple, simultaneous, interdependent initiatives/ deliveries across different work-streams in a smooth fashion.
- Work closely with multiple work-stream leads in identifying and managing interdependencies
- Plan, execute, monitor & control initiatives or projects and take it to successful closure.
- Regularly track and report on health of project to all stakeholders
- Manage project finance and report using various productivity tools like MS Excel.
- Coordinate and setup meetings within and across work-streams, prepare and distribute meeting minutes, and track and report on action items
- Perform project resourcing – including booking, leveling, reporting and release
- Identify, manage and report risks and issues in the project
- Deal with vendors and contractors for both Client and MCI, if needed
- Analyse and effectively manage stakeholder expectations
- Analyse and redefine client’s business processes from project delivery perspective.
- Accountable for project deliverables and managing the project team
- Ensure that the projects adhere to the defined processes for project management
- Overall - Be aware of the objectives, benefits & success factors of projects and work towards achieving them
Business Manager
Attitude Events Pvt. Ltd.
Gurgaon, India
12.2013 - 03.2014
- Maintain Profit Center - Manage and maintain the profit centre of the current organisation keeping in mind project costs and targeted profitability.
- Business Development and Client Servicing - Target and service existing clients for repeat business and contribute to overall turnover by generating targeted revenue.
- Project Management - Manage and execute all projects by effectively managing resources and operations team. Adhere and comply with all timelines set by the organisation and client to ensure 100% customer satisfaction.
- Administration - Maintain and manage all administrative tasks related to managing the team such as approval of leaves, payroll queries etc.
- Training - Manage and maintain training logs and needs for entire team and ensure training is delivered and KRA’s are enhanced. Need assessment for all training.
- CRM - Maintain and manage the CRM of the organisation with tools like Salesforce and SAP Business By Design
- Process Planning and Development - Create, Manage and Maintain processes that help in streamlining and developing day to day operations.
- CVENT - Manage and Develop registration processes while aligning with the chief goals and objectives of the client.
- Hiring and Retention - Manage attrition within the organisation by constantly developing skill sets of current employees and team and resolving pertinent issues arising within the team occasionally. Identifying recruitment needs and interviewing potential candidates for further employment within the organisation.
Head - Operations Excellence
Attitude Events Pvt. Ltd.
New Delhi
09.2011 - 01.2014
- Manage and Maintain a team of 15 individuals
- Profit Center Head - Manage and formulate strategies to contain costs that reflect in over all performance of the organization
- Client Servicing - Strategically manage expectations of clients to ensure top notch service delivery
- Establish systems and processes and drive team and self to embrace it
- Vendor Management - Ensure cost competitiveness by managing vendors and costs effectively
- Manages all program systems and activities to ensure that financial, production and quality expectations are achieved and meet or exceed all client contractual requirements.
- Ensures and conducts call monitoring and data integrity reviews to measure production and quality expectations; provides timely feedback and coaching to ensure performance metrics are being met or exceeded.
- Designs, develops and generates reports, analyzing the data to ensure accuracy and that the content is meeting Client needs.
- Partners with internal departments (e.g., Customer Experience, Learning Solutions & Professional Development) to develop training plans for the team or individuals; assists with program training, including but not limited to assessing training needs, providing refresher training and observing post-training performance to determine if training was successful.
- Develops and maintains a strong partnership with Client representatives and internal business partners.
- Responds and complies with any program investigations, audits, assessments and participates in and adheres to corrective actions.
- Ensures that all administrative forms and reports are completed, including but not limited to payroll, associate time-tracking and attendance.
- Interviewing, hiring, developing and training associates; planning, assigning and directing work; appraising performance; rewarding and disciplining associates; addressing complaints and resolving problems
- Adept at the Use of CVENT to ensure effective registration processes, client reports and accuracy
Head - Marketing Communications
Attitude Events Pvt. Ltd.
07.2013 - 12.2013
- Design and Develop - Communication strategies for Attitude
- Brand Management - Manage brand Attitude ensuring branding guidelines are met internally and with external associations
- Manage Tie Ups - Manage and ensure deliverables for all barter and paid tie ups
- Create, Manage, Sell and Promote Intellectual property - Know How, Think Glocal, CEO Direct
- Social Media - Ensure social media presence and updates
- Marketing Services - Ensuring all deliverables are met for all client marketing activities
Independent Consultant (Not For Profit)
Cantwealldream
New Delhi Area, India
01.2005 - 09.2011
- - Consult Independent Musicians and festivals on adapting best practices to develop fluid markets and achieve sustainable growth.
- - Provide guidance to festivals on operations, administration and management
- - Provide help with tour management and record label mobilization for artists and independent musicians
- - Provide consultation to International artists on Indian music market scenario and establishing a market in India.
- - Provide resources and consultation to International and local artists to be able to tour in India and abroad keeping in mind specific dynamics of each market.
- - Provide legal launch platforms for international record labels to be able to create a legal market in India to fight piracy and increase sales.
Head Of Business Operations
Rock Street Journal
01.2007 - 08.2011
- Develop and execute marketing plans for all projects for key divisions of RSJ - Magazine - Events
- - Ensure that the magazine and events function as profit centers
- - Liason with exisiting clients for advertising and event related matters
- - Business development
- - Ideation for new business plans and execution of the same
- - Liason with International and Indian labels for execution of the 'Breaking Boundaries' project
Head of Events
Rock Street Journal
India
08.2004 - 01.2007
- - Planning & Execution of all events
- - Ensuring tie ups with venues/bands
- - Ensuring that the events division functions as a key profit center
- - Liason with clients to ensure all deliverables are met
- - Pre & Post event reporting
- - Ideation
Event Crew/Stage Management
Rock Street Journal
New Delhi Area, India
01.2001 - 03.2005
- Stage and Artist Management
- Coordination etc.
Sr. Executive - Catering Sales
Taj Hotels Resorts and Palaces
01.2003 - 08.2004
- Client Relationship Management
- Catering Sales and Revenue Management
- Food and Beverage - Menu Planning in accordance with Food costs
- Interdepartmental communication and management
Education
Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences, Transmedia Storytelling
UNSW
01.2020
Graduate Program - Public Policy, Public Policy Analysis
The Takshashila Institution
05.2025
Diploma - Hospitality Management
Institute of Hotel Management (IHM)
03.2003
Bachelor's degree - Hosp
The University of Huddersfield
01.2003
CBSE Board - Schooling
Springdales School, India
01.2001
Skills
- Customer relationship management
- Engaging audience communication
- Digital Marketing (SEO, AEO, Google Analytics and Ads, Meta)
- Analytics
- Content Strategy and Syndication
- Creative Insight and Problem Solving
- Customer Experience
- Experiential Marketing and Campaign Design
- Field Marketing and Funnel Analysis
- Event Strategy and Design
Websites
Certification
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories
Languages
Malayalam (Limited Working)
Hindi (Full Professional)
English (Full Professional)
Timeline
Independent Advisor
Mantis Eye
05.2025 - Current
Cohort Member
10Xer Club
04.2025 - Current
Fractional CMO and Founding Team Member
The Fractional CMO Company
12.2024 - Current
Head of Marketing and Communications
Centre for Exponential Change
05.2024 - 06.2025
Head of Marketing & Communications
Museum of Art and Photography (MAP)
07.2023 - Current
Crossfit Games Judge
CrossFit Games
02.2023 - 03.2023
Member
RevGenius
04.2022 - Current
Founder
Minus The Herd
01.2022 - 06.2025
Head - Event and Field Marketing
WebEngage
09.2021 - 05.2024
Podcaster
The Sab Theek Hai Podcast
04.2021 - 09.2021
Customer Success & Strategy
YourStory Media
01.2021 - 09.2021
Country Account Lead India / South Asia - in support of IBM Events Worldwide
George P Johnson Experience Marketing
04.2019 - 03.2021
Crossfit Games Regional Judge
CrossFit Games
02.2018 - 07.2018
Director - Communications and Strategy
C S Direkt Events and Exhibitions Pvt Ltd
03.2017 - 03.2019
Group Head - Client Services
SALT Experiential Marketing
10.2016 - 03.2017
Sr. Manager - Client Servicing
C S Direkt Events and Exhibitions Pvt Ltd
05.2016 - 10.2016
Associate Director
MCI Group
06.2015 - 04.2016
Senior Project Manager
MCI Group
03.2014 - 06.2015
Business Manager
Attitude Events Pvt. Ltd.
12.2013 - 03.2014
Head - Marketing Communications
Attitude Events Pvt. Ltd.
07.2013 - 12.2013
Head - Operations Excellence
Attitude Events Pvt. Ltd.
09.2011 - 01.2014
Head Of Business Operations
Rock Street Journal
01.2007 - 08.2011
Independent Consultant (Not For Profit)
Cantwealldream
01.2005 - 09.2011
Head of Events
Rock Street Journal
08.2004 - 01.2007
Sr. Executive - Catering Sales
Taj Hotels Resorts and Palaces
01.2003 - 08.2004
Event Crew/Stage Management
Rock Street Journal
01.2001 - 03.2005
Graduate Program - Public Policy, Public Policy Analysis
The Takshashila Institution
Diploma - Hospitality Management
Institute of Hotel Management (IHM)
Bachelor's degree - Hosp
The University of Huddersfield
CBSE Board - Schooling
Springdales School, India
Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences, Transmedia Storytelling
UNSW
Honors-Awards
Sumant Shah Chawla Memorial Running Trophy For The Best Basketball Player of The Year, Runners Up - Fuelling Growth 2014, Fastest Growing Office - Hyderabad