SIDDHARTHA MITRA
Senior Communications Specialist
Bangalore
Summary
Experienced senior communications specialist with over 8 years of creating impactful communication, building strong brands, and driving growth. Skilled in developing effective communication strategies and campaign plans, leveraging a deep understanding of diverse audiences and extensive knowledge of business and industry trends. Proficient in tailoring content and communication to meet specific business requirements, with a proven track record of collaborating across various functions and units within organizations. Seeking opportunities to utilize experience and skills to contribute to organizational and personal growth, while also driving meaningful change for measurable impact.
Overview
12
12
years of professional experience
3
3
Languages
Work History
Integrated Communications Lead
Signify
Bangalore
11.2024 - Current
- Led and managed a team of 3 specialists towards driving communications within the organization.
- Developed and executed communication strategies , aligning key messages with organizational goals, improving employee engagement and message clarity.
- Designed and implemented global communication campaigns for key programs, increasing program participation by 20% .
- Planned and facilitated internal and external events, engaging employees and external stakeholders on a global scale.
- Enhanced brand visibility through targeted initiatives, increasing recognition and strengthening stakeholder engagement.
- Designed and published communication artifacts like newsletters to build awareness about ongoing and upcoming initiatives.
- Engaged audience via a combination of channels to optimize reach and impact .
- Collaborated with leadership and stakeholders to execute communications, improving employee satisfaction with internal communication.
- Closely worked with C-suite leaders to showcase impact of communications through regular reporting.
Communications Specialist | Branding Specialist
Tata Consultancy Services
Bangalore
07.2017 - 10.2024
- Developed 30+ campaigns tailored annually to target specific audiences, ensuring alignment with organizational goals and needs.
- Planned and executed communications for a global workforce of over 500K employees , driving engagement and information flow.
- Created impactful, yet sensitive content , considering audience perceptions to ensure relevance and effectiveness.
- Strategically selected and utilized communication channels to maximize engagement and impact.
- Collaborated with cross-functional teams and third-party vendors to implement marketing and branding initiatives.
- Led end-to-end execution of employee engagement events and programs , fostering a positive organizational culture.
- Continuously explored and evaluated innovative strategies to improve campaign effectiveness and outcomes.
- Monitored campaign impact and gathered feedback to make real-time adjustments for improved results .
- Presented campaign strategies and performance reports to stakeholders, including leadership and client partners.
- Developed case studies and storyboards to showcase campaign successes and key learnings.
- Created and streamlined SOPs to enhance workflow efficiency and ensure smooth operations.
Functional QA Analyst | Project Management
Tata Consultancy Services
Bangalore
09.2012 - 07.2016
- Increased overall code coverage by designing targeted test scenarios based on historical defect patterns.
- Streamlined QA processes for better efficiency , implementing standardized test cases across multiple projects.
- Identified opportunities for automation , implementing script-based tests to minimize manual effort and increase accuracy.
- Collaborated with cross-functional teams to ensure seamless integration of new features and bug fixes.
Education
MBA - Marketing
Xavier Institute of Management
Bhubaneshwar 07.2016 - 2017.07
Bachelor of Technology - Computer Science
Sikkim Manipal Institute of Technology
Sikkim 05.2008 - 2012.06
Skills
Marketing Communications
Employee Engagement
Stakeholder Management
Collaboration and Relationship Building
Marketing Project Management
Process Improvements
Event Planning and Coordination
Internal Communications
Branding
Office 365
Accomplishments
- Spearheaded campaigns during the pandemic that helped 600K+ employees smoothly transition into the new normal during and after the pandemic.
- Crafted efficient communication strategies to enable quick movement of 600K+ employees from legacy to digital platforms.
- Successfully organized and executed a multi-partner event across multiple locations within a very short timeline.
Timeline
Integrated Communications Lead
Signify
11.2024 - Current
Communications Specialist | Branding Specialist
Tata Consultancy Services
07.2017 - 10.2024
MBA - Marketing
Xavier Institute of Management
07.2016 - 2017.07
Functional QA Analyst | Project Management
Tata Consultancy Services
09.2012 - 07.2016
Bachelor of Technology - Computer Science
Sikkim Manipal Institute of Technology
05.2008 - 2012.06
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