SIDDHARTH SANKAR SAHOO

Achievements:

1. The quality and workmanship of the wall painting has been suitably increased across the state.

2. Boosted the brand visibility of Ramco Cement with the quality of the high rise wall paintings on Berhampur to Bhubaneswar National Highway and Cuttack to Kendrapara state highway . These wall paintings are very well appreciated by influencers, Sales Team and Management as well.

Key Responsibilities:

Budget Preparation

• Single handled managing annual budget of approx15 crores.
• Responsible for planning of budget calendar, media selection, execution, vendor selection, rate negotiation and raising e approvals.
• Responsible for total brand awareness through ATL and BTL advertisement of premium brand Ramco Superfine EFC for entire state of Odisha.
• Generates reports of detailing campaign, post execution budget MIS (work completion, issuing of POs, vendor payment reconciliation) and presents to management.
• Rate negotiation committee member for negotiating best rates, quality maintenance etc.

Execution of Budget :

• Outdoor - Responsible for selection of OOH medias along with new innovative medias.
• Ensuring timely execution of all outdoor medias with managing more than 15 outdoor vendors across state Odisha and West Bengal as well.

Shop Merchandising -

• Single handedly managing shop merchandising of approx 2000 dealer and retailer network of Ramco Cement relating to shop GSB , In-shop Branding, Shop painting , Dealer Certificate, Dealer Mini Hoarding .
• Ensuring timely execution of shop GSB , In-shop , Shop painting, DC in manner of 10 /15 /21 .
• Managing workflow between vendors , area Sales officers , Accounts and coordinating for billing and payment.
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.

Ramco Mason Club:

• Actively involved in managing Ramco Mason Clubs, regulatory process compliance along with launching of newly introduced clubs across state in coordination with Ramco MACE Team.
• Responsible for Mason club scheme closure Annual reward and redemption for qualified masons of mason clubs. Planning of reward redemption through proper arrangement of events, wide media coverage.

Market Vigilance -

• Covering almost all dealer outlets by travelling weekly 3 days to all 32 warehouses for inspection of shop merchandising works, outdoor visibility and reporting of competitor activities in same outlet and market as well.
• Media Management - Keeping coordination with different print and electronic media houses of state for news coverage of CSR activities of Ramco cements.

Others:

• Managing and solving conflicts with competitor brands related to common advertisements.
• Support to MACE team for vehicle branding of entire 28 MACE Vans across state.
• Spearheading planning, procurement, distribution of seasonal giveaways for channel partners.
• Actively involved in organizing Dealer meets for distribution of scheme closure gifts across Odisha.
• Maintained documentation, in-progress work and completed works and presenting MIS to management.

Awarded as ‘Best effort giving in launching of premium brand Solid HD+ and its regular brand awareness” by MHIPL. Relationship Management: Business promotion:

Achievements:

successfully launched two Brands, one of Premium Category cement which is Solid HD+ (A Cate) and Solid Composite cement (which was first composite cement brand introduced in Odisha) across Pan Odisha with 360-degree Brand visibility & Marketing plan. Both brands started contributing more than 60% of total sales volume and 100% of total Trade sales.

Innovation - First in Odisha to introduce pre launching teaser campaign through ATL before launching of Solid HD+ (in 2015) to create market hype across Bhubaneswar and Cuttack.

Key Responsibilities:

Brand Management:

• Involved in Devising and Developing pre and post Marketing communication plans, Advertising Campaigns, ATL, BTL Plans for better visibility of SOLID HD+ Cement and Solid CC for entire state Odisha along with West Bengal and Bihar.
• Annual Budget ATL & BTL preparation, negotiating with different vendors across Odisha, West Bengal for better rates and timely implementation. Single-handedly managing all advertisement vendors (more than 35 no’s) from the state and from other states.
• Analyzing marketing trends and tracking competitors’ activities and providing valuable inputs for product enhancement and fine tuning sales & marketing strategies
• ·Media Management: Active role in media planning, buying and implementation which include selection of electronic and print Medias for brand promotion and ensure that advertisements do not violate brand guidelines along with press releases.
• Planning, Developing Innovative & cost effective POP items for all the Sales Units of Odisha, West Bengal to increase Visibility.
• Actively handling all domestic and international tours of Dealers of all Odisha. Single point contact to manage all Visas processing, Passport Collection n Verification etc.
• Deale tour balance data management along with tour operator payment realization.
• Procurement of White goods items and proper planning of distribution through dealer network.
• Actively handling Annual Dealer Conference, Gold Distribution Meets, White goods Meet & Annual Function meets of SOLID HD+ Cement in Odisha region
• Handling dealer entertainment programs and ensuring the brand visibility in depot wise dealer meets, sub-dealer, contractor, engineer meetings.
• Involved in designing of leaflets, brochures, posters for seasonal offers & other promotional schemes for dealers and timely delivery to all depot offices before deadline.
• Managing distribution of calendars, diaries other pops to networks within time limit.
• Managing seasonal gift designing and procurement and distribution among dealer network.
• Visiting dealer network in all depots for feedback and suggestions for development of brand awareness.

• Key Responsibilities:
• Monitored and managed the promotional strategy of entire SCAN GROUP.( Odisha, Raipur & Hyderabad)
• Preparation & Managing entire budget of Scan Group
• All ATL and BTL budgets handling.
• Managed all aspects of media design and utilization, including content development, pre-promotional strategies, budgetary considerations, and deadline adherence across all forms – TV, radio, newspaper, internet, POS, social media, and public relations
• Managed Social media marketing FACEBOOK promotion and SEO promotion
• Monitor all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success
• Act as liaison between clients, vendors, sales and support staff, and other members of executive management to ensure client satisfaction, timely implementation, and operational efficiency
• Complete involvement in designing of marketing collaterals for SCAN GROUP
• Key role in promotional tool designing Gifts, sweepstakes, calendar, POP n POSM items
• Managed & Monitored Annual dealers meet for Scan Steels Ltd
• Directing in creative designing Of radio jingle, hoardings, wall paintings .

• Key Responsibilities:
• Successfully handled TV plans for different mid corporate clients through space selling and generating revenue for OTV Network
• Successfully initiated, developed & generated maximum market share in Ad-Sales in South Odisha for OTV Network. Managed over 50 clients and increased revenue by 90%.
• Triggered revenue share also in western Odisha region from 2 lacs to 10 lacs .
• Presenting market supervision, market forecast before management on monthly basis
• Constant supervision on competitors marketing strategies against OTV Network channels
• Finding out potential business opportunities to support sales process
• Analyzing sales data and forecasting future sales
• Maintaining and expanding relationships with existing clients
• Play active role in business development, preparing proposals and leads project management activities
• Managing customer database
• Monitoring and managing positioning reports of OTV network in area of duty
• Constant supervision for competitor's brands strategy and client base.

• Key Responsibilities:
• Supervised and offered constructive recommendations for growing standing and circulation of channel in market
• Responsible for twelve channels by selling advertising space to different group of clients & creating revenue for ETV Network. Managed over 50 clients with a increase of sales revenue by 10 % in assigned area of western Mumbai.
• Built enduring rapports with important community advertisers for measurable revenue growth
• Introduced and developed new customer service protocols
• Maintaining and expanding relationships with existing clients
• Coordinated with other departments like accounts, scheduling departments from initiation of advertisement to final processing of bills, telecast certificates etc.