Siddharth Shrikant Nayak

Category : QSR/ Food Service & Processors

1. Account Management: Built and maintained strong relationships with key decision-makers and influencers.

2. Sales Growth: Consistently met & exceed sales targets and revenue growth objectives (40% Growth over last year).

3. Collaboration: Worked closely with cross-functional teams primarily R&D team, QA team, Production team & Supply Chain Team.

Category : Food Service / QSR / Processors

• Acquisition: Developed and created Key Accounts while building and nurturing strong relationships with them.
• Retention :Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
• Boosted customer satisfaction by providing effective & efficient solutions by need based approach which helped in optimizing & also saving costs.
• Ensuring that clients receive requested products On Time & In Full (OTIF).

Category : Protein Processors & Food Service

• Acquisition & Retention: Developed and created Key Accounts while building and nurturing strong relationships with them. Secured new accounts for Griffith Foods whilst managing existing accounts
• Prepared and held responsibility for Account Development Plan by customer/category to maximize sales opportunities.
• Boosted customer satisfaction by providing effective & efficient solutions by need based approach which helped in optimizing & also saving costs.
• Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
• Ensuring that clients receive requested products On Time & In Full (OTIF).
• Coordination with Internal Stakeholders for the smooth functioning of operations and execution of policies with Key Stakeholders like R&D, Marketing and Insights & Operations

(Category : QSR & Food Service)

• Manage the sales via existing sales channels / categories
• Identify and develop new sales channels & Planning the monthly marketing calendar.
• Develop and execute content marketing and sales campaigns.
• Communicate with the customers to better understand their needs and requirements.
• Continuous tracking & analysis of the competitive and customer position in country in form of new launches/ LTO's & changes created
• Maintained organized, presentable merchandise to drive continuous sales.
• Worked alongside sales representatives to boost sales by enhancing product presentations and collateral.
• Trained and developed new sales team associates in products, selling techniques and company procedures.

• Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
• Developed innovative and targeted collateral to support overall branding objectives.
• Compiled product, market and customer data to forecast accurate sales and profit projections.
• Developed creative sales tools, including presentations, trend reports, market information and product profiling.
• Developed company brand messaging, collateral materials, customer events and product commercialization.
• Cooperated with sales representatives during customer interactions, driving sales and partnerships to increase revenue.
• Developed & drove the Annual Event Calendar.
• Creating Trends based on the customer/consumer understanding.
• Tracking and analyzing customer needs based on customer behavior

June '08 to March ‘11: Reported to the Director Marketing on matters relating to new accounts and sales reports.

• Took lead into sales and marketing of the hotel and got on board new clients which involved interacting with the corporate and individuals.
• Prepared the Sales and Marketing Plan for Sai Vishram.
• Was responsible for Customer Relationship Management with existing and new accounts for smooth functioning.
• Designed brochures, bill boards in coordination with the web team and got it approved from the management.
• Headed the team of HoD's for ISO implementation in Food Safety Management Systems including training
• Creation of Training Modules for the Internal Auditor on auditing.