Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Disclaimer
Languages
Personal Information
Timeline
Generic

SIDDHESH KARALKAR

Mumbai

Summary

Deputy Brand Manager with expertise in brand strategy and inventory optimization. Proven track record in product lifecycle management and relationship building, leading to significant category growth through innovative visibility plans and precise sales forecasting. Focused on enhancing brand presence and consistently achieving targets in competitive markets.

Overview

8
8
years of professional experience

Work History

Deputy Brand Manager / Category management

Reliance Retail - Tira Beauty
12.2022 - Current
  • Executed new brand onboarding, including margin negotiation and agreement closure.
  • Formulated monthly visibility plans to meet category targets for Reliance Platforms.
  • Cultivated relationships with brand teams to support offers, monetization, and inventory management.
  • Oversaw product lifecycle from introduction to discontinuation, ensuring effective launches.
  • Conducted inventory forecasts based on current sales trends to optimize stock levels.
  • Managed in-store activations to enhance brand presence and engagement.
  • Analyzed sales and marketing reports to identify and adapt to current trends.

Assistant Manager E-commerce

Scentials Beautycare & Wellness
04.2022 - 10.2022
  • Onboarding of new E-com platforms
  • Handling and managing online E-Commerce business for Amazon, Flipkart, Myntra, Nykaa, Big Basket and Tata Cliq
  • Coordinating with account managers of different marketplaces for promotions, advertising and resolving account level issues on a regular basis
  • Offers / Discounts management
  • Manage supply part in Coordination with the supply chain team for timely delivery of PO
  • Identify and implement new opportunities to drive sales and visibility
  • Manage cataloguing for products on all ecommerce portals. Creating new listings, updating images, updating title, content, keywords on a regular basis
  • Create inventory requirement forecast as per current sales trends to make sure top sellers are always in stock.

Senior Executive - Ecommerce

Baccarose Cosmetic Private Limited
04.2021 - 04.2022
  • E-commerce Marketplace portal Management (Seller Module B2C). Amazon (FBA), Flipkart, Myntra, and Tata Cliq (lux and mall)
  • Inventory management on Amazon, Myntra, Tata Cliq, and Flipkart through Seller portal. Also coordinating with warehouse team on daily bases for order processing
  • Co-ordinating with account managers of different marketplaces for promotions, advertising and resolving account level issues on a regular basis.
  • Create inventory requirement forecast as per current sales trends to make sure top sellers are always in stock
  • Offers / Discounts activation on marketplace as per the marketing campaign / strategies
  • Working Closely with Marketing team, Accounts team, Brands and vendors on daily basis
  • Manage cataloguing for products on all ecommerce portals. Creating new listings, updating images, updating title, content, keywords etc on a regular basis
  • Brand Currently Working with: Carolina Herrera, Paco Rabanne, Boss, Hugo Boss, Coach, Gucci, Prada, Issey Miyake, Narciso Rodriguez, Dolce and Gabbana, Mont Blanc, Versace, Giorgio Armani, YSL, Ralph Lauren

E-commerce Executive

Baccarose Cosmetic Private Limited
02.2019 - 03.2021
  • Creating catalogs for Amazon, Flipkart, Myntra, Nykaa, Big Basket, Tata Cliq, Purplle (Fragrances, Personal care and Cosmetics Category)
  • Managing inventory level on Amazon Flipkart, Tata Cliq, Myntra and Flipkart through Seller portal. Also coordinating with warehouse team on daily bases for order processing
  • Sales Analysis
  • Marketplace portal Management (Seller Portal)
  • Coordinating with Brands for inventory, new launch
  • Coordinating with Accounts team for vendor reconciliation
  • Coordinating with the marketing team for inputs

MIS Executive

CITI BANK N.A
08.2018 - 02.2019
  • Company Overview: (Third party payroll)
  • Creating MIS Reports of Account Opening and Closing
  • Keeping track of KYC Process
  • (Third party payroll)

Catalogue Executive

Adnet Infosystems
08.2017 - 07.2018
  • E-Commerce Process (Souq.com)
  • Image downloading - searching the image online with the help of EAN no. Or product name.
  • Searching - Defining the category of the products. Once category is define then searching the mandatory features of the products online
  • Cataloging - after searching all the features concatenating the features in one cell one after another and apply HTML tags
  • (Process Closed Down)

Education

Post Graduate Diploma in Management - Marketing

Welingkar Institute of Management
Mumai
01.2023

Bachelor of Commerce -

S. I.W. S COLLEGE
Mumbai
01.2017

HSC -

Siddharth College of Commerce And Economics Anand Bhavan
Mumbai
01.2014

SSC -

OUR LADY OF GOOD COUNCEL HIGH SCHOOL
Mumbai
01.2012

Skills

  • Brand strategy
  • Market analysis
  • Product lifecycle management
  • Inventory optimization
  • E-commerce management
  • Category management
  • Relationship building
  • Sales forecasting
  • Category growth

Hobbies and Interests

  • Reading manga
  • Online gaming

Disclaimer

I hereby declare that the details provided by me in this resume are correct and I have knowingly not omitted/ misrepresented any information. I am aware that the company can use this data for verification purposes and any material inconsistency identified between the details shared above versus actual information would have a bearing on my employment, based upon company policies.

Languages

  • English
  • Hindi
  • Marathi

Personal Information

Date of Birth: 09/02/97

Timeline

Deputy Brand Manager / Category management

Reliance Retail - Tira Beauty
12.2022 - Current

Assistant Manager E-commerce

Scentials Beautycare & Wellness
04.2022 - 10.2022

Senior Executive - Ecommerce

Baccarose Cosmetic Private Limited
04.2021 - 04.2022

E-commerce Executive

Baccarose Cosmetic Private Limited
02.2019 - 03.2021

MIS Executive

CITI BANK N.A
08.2018 - 02.2019

Catalogue Executive

Adnet Infosystems
08.2017 - 07.2018

Post Graduate Diploma in Management - Marketing

Welingkar Institute of Management

Bachelor of Commerce -

S. I.W. S COLLEGE

HSC -

Siddharth College of Commerce And Economics Anand Bhavan

SSC -

OUR LADY OF GOOD COUNCEL HIGH SCHOOL

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