SIDDHESH VAIDYA

• Managed performance issues with delivery team members.
• Developed team environment to support engagement and high performance.
• Established and enforced sales goals to boost team success.
• Monitored progress of campaigns and provided regular updates on performance metrics.
• Filled campaign positions and defined all individual roles.
• Developed and implemented strategic sales and branding strategies to drive product growth.

Models involved: Cost Per Installs (CPI), Cost Per Event (CPE), Cost Per Acquisition (CPA), Cost Per Thousand Impressions (CPM), Cost Per Click (CPC), and Cost Per Visit (CPV) with conversions. Programmatic platform pitching.

Fraud detection solution worked on mobile marketing attribution platforms such as Appsflyer, Adjust, Singular and Branch

• Keeping a close track of the campaign deliveries – quantity as well as quality of traffic.
• Regular communication with publishers for campaigns for the best conversion and to resolve their issues.
• Getting new publishers on board and generating maximum delivery from them.
• Forming strategic alliances with other affiliate networks, and optimizing the traffic coming from them.
• Regular interactions with partners (networks) and our sales team (for direct campaigns) to negotiate on payout and volume.
• Creating a media plan for direct agency and advertisers' campaigns.
• Delivering CPL, CPV, CPI, programmatic campaigns, and video views campaigns.

Digital marketing enthusiast with hands-on experience across campaign management, client servicing, team management, display advertising, and native advertising.

Ex : (CPC/CPV/CPM/CPS/CPT/CPL)

Received the “Accountability” award for the year 2015.

Conducted comprehensive lessons on graphics and business planning.

Faculty for all graphics topics, as well as web-side development in the technical department, and also development in any graphics module that is used in computer institutes.