Siddhi Asrani
Mumbai
Summary
Hello, I'm Siddhi! Born and brought up in Mumbai, I'm passionate about writing poems, and reading books. This passion has shaped my profession, showcasing a brand/founder's narrative and goals on social media in the most fulfilling and effective manner. If I'm sold on your passion, I make selling it mine.
Overview
1
1
year of professional experience
Work History
Social Media Manager, CEO
Dumpling Media Company
Mumbai
06.2024 - Current
- Created engaging content for social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn, for multiple accounts.
- Specialized in creating and testing ad creatives for performance marketing on Meta to improve RoAS.
- Handled 12 accounts so far across (end-to-end) niches: F&B, restaurants, streetwear, organics, interior design and travel.
- Client servicing and handling a team of editors, videographers, and interns for producing optimal results.
Social Media Content Creator
Times Now Fashion Week
Mumbai
11.2024 - 07.2025
- Collaborated with designers and models for content under high-pressure situations.
- Handled the simultaneous posting of live shows while creating a reels content bucket.
- Spotted and came up with engaging content on the spot to feature influencers.
- Guided photographers and videographers to capture relevant content and sponsor deliverables.
- Coordinated with managers of Shilpa Shetty, Sushmita Sen, Malaika Arora, other showstoppers for exclusive media bytes.
Social Media Manager
Brownie Cottage
Mumbai
12.2024 - 03.2025
- Created monthly social media content to increase brand awareness.
- Analyzed engagement data to inform content strategy adjustments, introduced and executed a founder series, and trendy content.
- Handled to end paid and barter influencer collaborations with respect to the brand goals.
Content Writer
Half Mind Media
Mumbai
05.2024 - 10.2024
- Created outlines and drafts for blog posts and articles on assigned topics.
- Utilized SEO best practices to enhance visibility of written materials.
Education
Master of Arts - English Literature
University of Mumbai
Santacruz, Mumbai06-2026
Bachelor of Arts - English Language And Literature
Jai Hind College
Churchgate, Mumbai03-2024
Skills
- Content creation: strategy to execution
- Influencer campaigns
- Leadership and teamwork
- Creativity
- Video editing and graphic design
Affiliations
- reading
- travel - surfing and trekking
Languages
English
First Language
Timeline
Social Media Manager
Brownie Cottage
12.2024 - 03.2025
Social Media Content Creator
Times Now Fashion Week
11.2024 - 07.2025
Social Media Manager, CEO
Dumpling Media Company
06.2024 - Current
Content Writer
Half Mind Media
05.2024 - 10.2024
Master of Arts - English Literature
University of Mumbai
Bachelor of Arts - English Language And Literature
Jai Hind College