Travelling
SIDDHIKA DESHMUKH
Pune
Summary
Dynamic marketing professional with nearly two years of experience in email marketing, SEO, and digital marketing. Skilled in executing result-driven campaigns, publishing high-impact content, and optimizing online presence to boost customer engagement and brand performance. Proficient in using advanced Martech tools and strategies for measurable success.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Executive
CandorWorks Pvt. Ltd.
Pune
01.2023 - 10.2024
- Email marketing:
- Designed and customized email templates and landing pages for 120+ global clients, including Microsoft, Adobe, Google, Thomson Reuters, Salesforce, VMware, and Red Hat, using HTML and CSS to ensure responsive designs and consistent branding.
- Managed end-to-end email campaigns for Microsoft and other major accounts, from strategy to execution, ensuring timely delivery and alignment with client objectives.
- Developed and maintained WordPress-based landing pages, integrating them seamlessly with email campaigns to improve user experience and lead generation.
- Utilized tools like iContact and Benchmark to design, execute, and monitor campaigns, achieving improved engagement and conversion rates.
- Conducted A/B testing to optimize email performance, increasing open rates and click-through rates across multiple campaigns.
- Segmented audience lists to deliver targeted and personalized email content, enhancing subscriber engagement.
- Monitored campaign performance through analytics, identifying actionable insights to refine strategy and meet KPIs.
- Ensured compliance with GDPR and CAN-SPAM regulations to maintain high deliverability rates and client trust.
- Digital Marketing:
- Published blogs, newsletters, and news articles to drive audience engagement and strengthen brand presence
- Conducted backlinking for targeted keywords to boost website authority and search engine rankings.
- Optimized Meta titles, descriptions, and headlines to enhance click-through rates and SEO visibility
- Leveraged tools like SEMrush and Ahrefs for keyword research, competitor analysis, and SEO enhancement
Marketing Intern
Vikram Tea Processor Pvt. Ltd.
Mumbai
09.2022 - 12.2022
- Assisted in creating and executing marketing campaigns, including promotional activities, and market research.
- Supported sales initiatives by developing strategies to increase brand visibility and customer engagement.
Education
Master of Business Administration - MBA in Marketing & Agri-Business Management
Lotus Business School
Pune, Maharashtra10-2023
Bachelor of Science - Agriculture Hons.
College of Agriculture
Nagpur, Maharashtra08-2021
Skills
- Digital marketing
- Email marketing
- HTML
- CSS
- WordPress management
- Email design
- Email campaign management
- SEO
- Keyword research
- Landing page design
- Lead generation
- Affiliate marketing
- Social media marketing
- Web design
- Google ads
- Facebook ads
- Canva
- MarTech
- Google Drive
- Benchmark
- iContact
Certification
- Digital Marketing Program - PIIDM
- Google Search Ads - Google
- Event Management
- Brand Management
- SMART Agriculture
Interests
Trekking
Cooking
Timeline
Marketing Executive
CandorWorks Pvt. Ltd.
01.2023 - 10.2024
Marketing Intern
Vikram Tea Processor Pvt. Ltd.
09.2022 - 12.2022
Master of Business Administration - MBA in Marketing & Agri-Business Management
Lotus Business School
Bachelor of Science - Agriculture Hons.
College of Agriculture
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