Sidhant Bakshi

• Got the opportunity to work on the largest streaming media platform- Netflix India.
• Led a team of 7 to manage the Instagram page for Netflix India.
• Worked on a successful Bespoke video for Women's Day.
• Worked extensively on titles such as Qala, Double XL, Mili, Kuttey, Shehzada, Mrs. Chatterjee vs Norway etc, Never Have I Ever (Season 4).
• Launched a successful collaborative campaign with boAt headphones.
• Created several social assets for legacy and non legacy titles that boosted the page's followers, likes, shares and engagement.
  

• I was promoted to lead a larger team to win new businesses and projects.
• Worked on successful campaigns for brands like Agoda and Dream11.
• Led a team of 5 on the Lenovo account.
• Helped grow the Big Basket account, which led to us managing duties for their meat category called 'BB Meats'.
  

• Led a team of 7 to win new business and projects during the pandemic.
• Review and approve ideas, presentations and creative assets for high quality delivery.
• Align the creative team members (Art Directors, Illustrators, Copywriters) on concept, brand, and copy direction.
• Lead brainstorming sessions for idea generation translating them into creative output.
• Clients: Big Basket, Pepperfry, Sports for All, Hotstar Quix and Agoda.

• Led a dedicated team to drive creative innovation for key clients: BookMyShow, Pond's Men and TikTok.
• Significantly contributed to pitch winning teams for Nike and Airtel Xstream.
• Planned campaigns and social content to effect a change in audience perception. (BMS).
• Build creative campaigns to promote BMS' properties within categories (movies, plays, comedy, events etc).
  

• Led a team of 4 to tell relevant and meaningful stories, driving awareness and engagement.
• Built a creative campaign for Set Wet (#WheresYourFace), resulting in high engagement and increase in sales.
• Won the Digital APAC Award for TLC's new show ‘Queens of Comedy'- India's first comedy competition for women.
• Clients: TLC, Discovery Kids, Closeup, Cornetto, Set Wet, Fair & Lovely, Comfort Pure, Pears
  

• Performed the dual responsibilities of copywriting as well as brand strategist.
• Managed live content shoots to produce short and long form promotional and editorial content (TVC spots, digital content, etc.)
• Directly responsible for scriptwriting as well as website copy.
• Planned social media content strategy including copy and online reputation management.
• Worked on pitches and executing 360 campaigns across multiple platforms.
  

Incorporated cultural nuances in the copy and conversations for brands across platforms. (Lakmé, Elle 18, Garden Vareli, Enamor and Havmor Ice Cream).

Executed Colgate's Bright Smiles, Bright Futures initiative across 30k villages in India, winning the Emvies award (Gold and Silver) in 2014.

Contributed on creative campaigns for building and maintaining brand image. (Clients: Colgate-Palmolive).