Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

SIDHANT MUNOT

MUMBAI

Summary

Experienced and results-oriented brand manager with a proven track record in the pharmaceutical industry. Skilled in strategic brand management, market analysis, and consumer insights, with a strong focus on creative campaign development to drive brand awareness and customer engagement. Adept at managing cross-functional teams, fostering brand identity, and enhancing visibility through innovative marketing initiatives.

Innovative Marketing leader with 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Overview

5
5
years of professional experience

Work History

ASSISTANT PRODUCT MANAGER

Sun Pharmaceuticals Ltd
06.2023 - Current
  • Successfully managed a ₹230 Cr CNS portfolio, driving consistent growth across flagship brands including Lonzep, Encorate , Nexito and Rizanet.
  • Developed and executed 360° marketing strategies, encompassing scientific content, brand campaigns, and visual aids to strengthen brand recall and HCP engagement.
  • Designed and launched targeted digital campaigns across multiple platforms, significantly improving brand visibility and audience engagement.
  • Leveraged KOL feedback, market surveys, and field intelligence to identify therapy gaps, leading to the creation of highly relevant communication that improved prescription conversion.
  • Initiated structured communication strategies with the field force and KOLs, aligning brand messaging with real-world clinical needs, which directly contributed to improved brand performance.
  • Coordinated with medical, regulatory, finance, supply chain, and creative agencies to ensure seamless execution of brand initiatives and product launches.
  • Conducted monthly sales reviews and field visits to monitor brand health, uncover opportunities, and provide actionable insights to the leadership and sales teams.
  • Led regional cycle meetings and strategy rollouts to align field teams with upcoming brand directions and campaign goals.
  • Strategized and executed successful product launches by conducting competitor benchmarking, creating launch content, and training sales teams for impactful rollouts.
  • Managed marketing budgets efficiently, ensuring optimal resource allocation and measurable ROI from campaign and development spends.
  • Identified gaps in brand lifecycle workflows and implemented process enhancements to drive efficiency, reduce delays, and improve output quality.
  • Created and managed social media campaigns to increase brand engagement.

PRODUCT EXECUTIVE

Macleods Pharmaceuticals Ltd
04.2022 - 06.2023
  • Managed portfolio valuing 80Cr, encompassing Antibiotic, Multivitamin, and Cardiac products.
  • Launched Mactotal Drops to target pediatricians for infant and toddler needs.
  • Developed product strategies and plans to drive revenue growth and market share.
  • Created marketing materials such as LBL, scientific literature, and posters to promote products.
  • Conducted competitive analysis to identify customer needs and industry trends.
  • Executed thorough market research to uncover potential opportunities.
  • Compiled reports on competitor analysis and presented findings to management.
  • Planned product launches by creating promotional campaigns for new product introductions.

MANAGEMENT TRAINEE SALES

Hetero Healthcare
08.2021 - 02.2022
  • Promoted products within a multispecialty division, building relationships with consultant physicians and surgeons to achieve sales objectives and manage stock levels.

MARKETING & SALES INTERNSHIP

Troax
07.2020 - 12.2020
  • Conducted market research and devised promotional strategies, reporting directly to the country head and supporting sales growth initiatives.

Education

Clinical data management - pharmacovigilance

Symbiosis Center for Distance Learning
01.2022

MBA - Pharmaceutical industry management

DR. D. Y PATIL university
01.2021

BSC - biotechnology

Pune University
01.2019

Skills

  • Brand strategy development
  • Project Management
  • Market analysis
  • Creative campaign development
  • Data analysis
  • Leadership and communication
  • Product positioning
  • Product Lifecycle Management
  • Campaign Performance Tracking
  • Campaign Planning
  • Strategic thinking
  • Communication and interpersonal skills
  • Customer segmentation
  • Develop campaigns
  • Digital marketing and social media marketing

Accomplishments

  • Applications of Quality Management in the Pharmaceutical Industry concerning Natural Capsule Limited, Bangalore, 07/01/20, 03/31/21, For the Final year of my MBA project, I worked with Natural Capsule Limited collecting information regarding Applications of Total Quality management procedures applicable in the pharmaceutical industry. During this period, I have learnt about quality management system & its benefits and how the pharmaceutical industry can be improved by QMS.
  • Successfully led high-impact brand and product management initiatives, contributing to increased market share and brand equity.
  • Demonstrated expertise in digital marketing and project management, delivering measurable results in brand engagement and campaign effectiveness.
  • Specialized in pharmaceutical supply chain management, focusing on solutions for developing markets.
  • Successfully launched brand.

Languages

English
Hindi
German

Timeline

ASSISTANT PRODUCT MANAGER

Sun Pharmaceuticals Ltd
06.2023 - Current

PRODUCT EXECUTIVE

Macleods Pharmaceuticals Ltd
04.2022 - 06.2023

MANAGEMENT TRAINEE SALES

Hetero Healthcare
08.2021 - 02.2022

MARKETING & SALES INTERNSHIP

Troax
07.2020 - 12.2020

MBA - Pharmaceutical industry management

DR. D. Y PATIL university

BSC - biotechnology

Pune University

Clinical data management - pharmacovigilance

Symbiosis Center for Distance Learning
SIDHANT MUNOT