SIDHARTH CHOUDHARY

1. Lead mainline brand campaigns across ATL & BTL channels (OTT, TV, Print, OOH, Brand Activations etc.) alongside overseeing digital marketing for India, which includes Social Media Marketing, Performance Marketing, Search Marketing and Influencer Marketing.

2. Drive brand building and awareness by leading celebrity endorsements and sports sponsorships for the India region. End-to-end ownership of the charter, right from identifying the opportunities to their subsequent formalization and execution, ensuring fulfillment of deliverables through strategic marketing initiatives and year long engagement plan.

3. Lead Content marketing & robust media planning for the entire product range, including development of GTM strategies for any new launches. Includes working closely with external stakeholders

4. Create a comprehensive marketing mix for effective customer targeting and positive sales impact through right product positioning, effective promotion, and communication strategies.

1. Part of the agency Marcom wing, responsible for conceptualizing and executing big-ticket integrated marketing projects, with a focus on Creative Communications, Digital Media planning and BTL Marketing for D2C, B2C and B2B brands operating in IT/ITES/SaaS space. (Dell Technologies, Dell Consumer, Cisco, Intel)

2. Drive growth for clients through customized engagement/acquisition programs and integrated marketing initiatives. Involved regular target monitoring and optimization to gauge campaign effectiveness and plan regular interventions for accelerated growth.

3. Closely involved with various category verticals to meet demand generation goals & client expectations.

4. Identification & closure of long-term alliances with brands for new streams of revenue generation

5. Understand and analyze client’s business goals to draft quarterly/annual marketing calendar for the brand

1. Development and execution of the strategy within Zee Digital / Media across national and international Zee businesses, partners and customers.

2. Development of Go-To-Market strategy for new media products.

3. Worked on pitches for latest innovations in the domain of digital media products