Summary
Overview
Work History
Education
Skills
Languages
LinkedIn Profile
Timeline
Generic

Sidharth Kak

Gurugram

Summary

  • Accomplished marketing professional with extensive experience in performance marketing, media planning, and digital strategy across diverse industries.
  • Proven track record in driving substantial revenue growth and optimizing conversion rates through data-driven approaches and AI tools. Demonstrated leadership in managing teams and executing successful campaigns for high-profile brands such as The Walt Disney Company(Hotstar, ESPN, STAR and ShopDisney), SonyLIV, Samsung Electronics, Maxis Telecom (Malaysia), VLCC, ICICI Bank, YES Bank, ICICI Lombard, HDFC Life, ICICIDirect, Raymond, Arvind Lifestyle, UpGrad, TimesPro, Abbott, Apollo Hospitals, Tata Solar, Veeba sauces etc.
  • Expertise in Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, Media Planning, Creative and Content Optimization.

Overview

15
15
years of professional experience

Work History

Deputy General Manager – Marketing Services

VLCC Ltd.
04.2024 - 05.2025
  • Leading overall marketing for VLCC School of Beauty with a team of 5, optimizing media strategies for INR 120 Cr+ (USD 14.3M) annual revenue.
  • Improved Lead-to-Appointment ratio from 9% to 20% and Lead-to-Footfall ratio from 5% to 12% through data-driven optimization, increasing Business Revenue 12% YOY with 22% better ROI.
  • Implemented call center integration, boosting lead engagement, footfalls and conversions.

Sr. Performance Marketing Manager

TimesPro India
04.2023 - 04.2024
  • Managed performance marketing for key IIMs & Tier 1 institutes, driving INR 100 Cr+ (USD 12M) in annual revenue.
  • Optimized CPLs via AI tools (eg, PIXIS), reducing costs by 15-30% across programs while increasing conversion rates by atleast 20%.
  • Scaled affiliate marketing, enhancing cost-efficient lead generation.

Sr. Performance Marketing Manager

upGrad India
06.2022 - 03.2023
  • Led performance marketing for key portfolios, driving USD 10M (INR 80 Cr+) revenue annually.
  • Optimized conversion rates through funnel analysis, improving ROI and reducing acquisition costs.

Business Director

GroupM India
12.2020 - 06.2022
  • Managed a 15 member team, leading digital marketing for The Walt Disney Company (Disney+ Hotstar, Star, ESPN, ShopDisney), handling yearly marketing spends in excess of INR 100 Crore (12 Million USD)
  • Exceeded subscription growth targets for Core Events like the IPL & T20 World Cup, scaling Google Ads and Facebook campaigns profitably. As a result, Hotstar experienced significant growth in its paid subscriber base, reaching 39 million subscribers by the third quarter, a 109% year-over-year increase.
  • Spearheaded MarTech initiatives like moment marketing, dynamic creative optimization and A/B experiments improving CTRs, engagement rates, CPMs and user retention.

Sr. Performance Media Manager

Publicis Groupe Malaysia
07.2019 - 12.2020
  • Scaled search conversions 2X and reduced CPA for big clients like Maxis Telecom & Samsung Electronics.
  • Managed digital strategies for premium product launches, contributing to Malaysia's top SEA market performance for flagship products like Galaxy Note 10 and Galaxy Fold.

Performance Media Strategist

Dentsu iProspect
Mumbai
08.2015 - 06.2019
  • Directed digital strategy and media planning for BFSI, Healthcare, Retail, eCommerce, Hospitality clients including ICICI Bank, HDFC Life, ICICI Lombard, YES Bank, ICICI Money2India, ICICI Securities, Apollo Hospitals, Raymond, Arvind Lifestyle (NNNOW), Deltin.
  • Analyzed market trends to identify new advertising opportunities.
  • Collaborated with creative teams to produce engaging multimedia content.
  • Managed client relationships and ensured alignment on campaign objectives.
  • Presented strategic media plans to clients and stakeholders effectively.
  • Trained junior staff on best practices in media strategy development.

Ad Operations Associate

RIVA FZC Pvt. Ltd.
Mumbai
03.2015 - 07.2015
  • Managed high-budget campaigns (INR 10 million plus per month) for B2C and B2B International apps like Ringo & Flock, optimizing paid media strategies - Reducing Cost per Install and Cost per First Transaction, Increasing CLTV etc.

Quality Analyst

Directi Internet Solutions
Mumbai
03.2010 - 02.2015
  • Optimized global online marketing campaigns delivering revenues of USD 10k to 30k/Month and mentored a team to improve campaign ROI.

Education

Certificate - Digital Marketing

Lavenir Institute of Professional Studies
Mumbai, MH

B.E. - Computer Engineering

Sardar Patel Institute of Technology, Mumbai Univ.
Mumbai, MH

Skills

  • Performance Marketing
  • Lead Generation
  • Media Planning
  • Media Strategy
  • Brand Management
  • Media Optimization
  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • eCommerce
  • Google Analytics
  • SEMRush
  • Data analysis
  • Market research
  • Conversion rate optimization
  • Team leadership
  • Strategic planning
  • Project management
  • SimilarWeb
  • Data Analysis
  • SEO
  • Leadership development
  • Adaptive problem solving
  • Cross-functional collaboration
  • Negotiation
  • Budget administration

Languages

English, Hindi, Marathi, Kashmiri

LinkedIn Profile

linkedin.com/in/sidharthka

Timeline

Deputy General Manager – Marketing Services

VLCC Ltd.
04.2024 - 05.2025

Sr. Performance Marketing Manager

TimesPro India
04.2023 - 04.2024

Sr. Performance Marketing Manager

upGrad India
06.2022 - 03.2023

Business Director

GroupM India
12.2020 - 06.2022

Sr. Performance Media Manager

Publicis Groupe Malaysia
07.2019 - 12.2020

Performance Media Strategist

Dentsu iProspect
08.2015 - 06.2019

Ad Operations Associate

RIVA FZC Pvt. Ltd.
03.2015 - 07.2015

Quality Analyst

Directi Internet Solutions
03.2010 - 02.2015

Certificate - Digital Marketing

Lavenir Institute of Professional Studies

B.E. - Computer Engineering

Sardar Patel Institute of Technology, Mumbai Univ.

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