Sidharth Kumar Patra
B2B Sales || Automotive || Channel Management || Product Sales || Concept Selling || Revenue
Summary
An accomplished Sales Manager with over 8 years of experience, Having consistently coached and led sales teams to surpass performance goals, recognized for establishing highly focused, organized, and productive work environments that promote positivity. With strong communication and presentation abilities, and a reputation for reliability as a team player. Eagerly embrace new responsibilities to drive team success, and specialize in creating innovative marketing strategies to enhance customer engagement and boost sales. Confident in capacity to bring significant value to any organization.
Overview
8
8
years of professional experience
Timeline
Area Sales Manager - Bajaj Auto
2023.07 - Current
National Sales Head - Runo
04.2022 - 05.2023
Territory Sales Manager - Maruti Suzuki India Limited
05.2016 - 04.2022
Xavier Institute of Management - MBA, Marketing
SRM College of Pharmacy - B. Pharm,
DAV Public School, Unit 8 - AISSCE,
DAV Public School - AISSE,
Skills
- Performance reviews
- Recruitment and selection
- Networking expertise
- Goal Setting
- B2B sales
- Account management
- Strategic account development
- Business development and planning
- Sales leadership
- Proficient in CRM
- Channel Management
- Solution selling
- Strategic planning
- Market development
- Forecasting
- Competitive analysis
- New business acquisition
- Team development
- Brand Awareness
- Brand Representation
- Competitive Analysis
- Discount Planning
- Account and Territory Management
- Product Sales
- Market Penetration
Work History
Area Sales Manager
Bajaj Auto
Bhubaneswar, Odisha
2023.07 - Current
- Handled revenue of 300 cr yearly with growth rate of 28% yoy
- Targeted prospects in other territories through careful research of competitor products, services, and trends
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and gain Market Share of 4% in a single year
- Worked closely with channel partners and developed dealer network to increase sales by 80% in rural belt
- Worked diligently to resolve unique and recurring complaints , promoting loyalty, and enhancing operations
- Established a robust secondary network channel of 38 partners through collaborative efforts to penetrate deeper into markets.
- Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning for account.
- Coached sales associates in product specifications, sales incentives , and selling techniques, significantly increasing customer satisfaction ratings
- Worked closely with Marketing Team to develop market for New Models, like N160, NS400z, in market and achieving annual sales target
- Enhanced rural outreach by expanding network and appointing manpower and carried out overall training for them
- Developed and Trained in-depth information on product features for team so customers could make educated decisions before purchase
- Managed an annual budget over 25 cr for carrying out sales promotion and marketing activities using ATL & BTL Mediums
- Analyzed data and delivered high quality and actionable dealer management business insights to increase profit by 21%
- Demonstrated significant Industry and technical expertise , understand automotive business landscape
National Sales Head
Runo
04.2022 - 05.2023
- Grew sales by 350%, boosted profits by 40% by applying management strategies and enhancing sales training
- Managed, supervised 35 sales representatives and evaluated KPIs for promotional opportunities
- Established and expanded business in the European market by creating value propositions.
- Responsible for P&L for all the five zones in the country and ensured profitability across all zones
- Expanded business to newer territories and achieved break even in 3 months of international operations in GCC
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals every month .
- Exceeded targets by building, directing, and motivating high- performing sales team by ensuring daily monitoring
- Developed and executed a targeted email campaign that generated 35% more leads and increased conversion rate by 20%
- Trained and mentored 5 exceptional sales leaders who managed their own team
- Devised and implemented effective sales strategies and led nationwide sales team members to achieve sales targets every month
- Drafted comprehensive sales plans and approved budget expenditures to meet sales goals
- Implemented GTM strategy at the TM level based on research of consumer buying trends and market conditions to ensure 100% growth in leads generated
Territory Sales Manager
Maruti Suzuki India Limited
05.2016 - 04.2022
- Possess 6 years of professional experience in B2B Sales, Channel Development, Dealer Management, Key Account Management, and Brand Promotion.
- Successfully managed annual revenue of 600 cr with consistent 12% year-on-year growth rate.
- Oversaw a yearly budget exceeding 50 cr for executing comprehensive sales promotion and marketing strategies across ATL & BTL platforms.
- Conducted targeted prospect research in various territories, leveraging competitor insights to drive strategic initiatives.
- Collaborated closely with channel partners to expand dealer network, achieving notable 22% sales growth in rural areas.
- Proactively addressed unique and recurring customer concerns, fostering loyalty and optimizing operational efficiency.
- Maintained regular communication with territory, regional, and strategic managers to ensure seamless daily operations and strategic account planning.
- Mentored sales associates on product specifications, sales incentives, and effective sales techniques, resulting in enhanced customer satisfaction ratings.
- Worked closely with the Marketing Team to successfully launch and meet sales targets for new models, Spresso & Celerio.
- Managed Key Accounts and executed significant B2B sales initiatives, strengthening relationships with major corporate clients and facilitating multi-car deals.
- Expanded rural outreach by scaling networks and implementing comprehensive training programs.
- Analyzed data to deliver actionable insights for dealer management, contributing to increased profitability
Education
MBA - Marketing
03.2016
- Final Grade: 78%
B. Pharm -
05.2014
- Final Grade: 85.60%
AISSCE -
03.2010
- Final Grade: 80%
AISSE -
02.2008
- Final Grade: 92%
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Odia
Bilingual or Proficient (C2)
Telugu
Intermediate (B1)
Similar Profiles
Avijit GhoshAvijit Ghosh
Head of Project Management at Bajaj AutoHead of Project Management at Bajaj Auto
Abdirahman Haji AliAbdirahman Haji Ali
Taxi Driver at Bajaj AutoTaxi Driver at Bajaj Auto
Aishwarya MishraAishwarya Mishra
Manager at Bajaj AutoManager at Bajaj Auto