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Summary
Overview
Timeline
Skills
Work History
Education
Languages
Hi, I’m

Sidharth Kumar Patra

B2B Sales || Automotive || Channel Management || Revenue Driver || Data Analytics || Digital Marketer
Sidharth Kumar Patra

Summary

An accomplished leader with over 9 years of experience, Having consistently coached and led sales teams to surpass performance goals, recognized for establishing highly focused, organized, and productive work environments that promote positivity. With strong communication and presentation abilities, and a reputation for reliability as a team player. Eagerly embrace new responsibilities to drive team success, and specialize in creating innovative marketing strategies to enhance customer engagement and boost sales. Confident in capacity to bring significant value to any organization.

Overview

9
years of professional experience

Timeline

Area Sales Manager
Bajaj Auto
2023.07 - Current (1 year & 10 months)
National Sales Head
Runo
04.2022 - 05.2023
Territory Sales Manager
Maruti Suzuki India Limited
05.2016 - 04.2022
Xavier Institute of Management
MBA from Marketing
SRM College of Pharmacy
B. Pharm
DAV Public School, Unit 8
AISSCE
DAV Public School
AISSE

Skills

  • Performance reviews
  • Recruitment and selection
  • Networking expertise
  • Goal Setting
  • B2B sales
  • Account management
  • Strategic account development
  • Business development and planning
  • Sales leadership
  • Proficient in CRM
  • Channel Management
  • Solution selling
  • Strategic planning
  • Market development
  • Forecasting
  • Competitive analysis
  • New business acquisition
  • Team development
  • Brand Awareness
  • Brand Representation
  • Competitive Analysis
  • Discount Planning
  • Account and Territory Management
  • Product Sales
  • Market Penetration

Work History

Bajaj Auto
Bhubaneswar, Odisha

Area Sales Manager
2023.07 - Current (1 year & 10 months)

Job overview

• Handled revenue of 200 cr yearly with growth rate of 28% yoy
• Planned and expanded Electric Vehicle footprint across the territory by market enablers and ensured 250 AVPM
• Managed and established Electric sales network along with achieving Market leadership in 8 months
• Built interactive dashboards for sales performance to identify underperforming dealerships and plan action to improve the same
• Forecasted monthly and quarterly vehicle sales using models improving inventory planning accuracy by 30%, reduction of dead stock by 15%
• Executed the NPD strategy for CNG bike to reach 100 Volume in 2 Months.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and gain Market Share of 4% in a single year
• Worked closely with channel partners and developed dealer network to increase sales by 80% in rural belt
• Worked diligently to resolve unique and recurring complaints , promoting loyalty, and enhancing operations
• Established a robust secondary network channel of 48 partners through collaborative efforts to penetrate deeper into markets.
• Coached sales associates in product specifications, sales incentives , and selling techniques, significantly increasing customer satisfaction ratings
• Monitored dealership KPIs to uncover training and performance gaps, leading to a 10% improvement in team efficiency
• Enhanced rural outreach by expanding network and appointing manpower and carried out overall training for them
• Developed and Trained in-depth information on product features for team
• Managed an annual budget over 25 cr for carrying out sales promotion and marketing activities using ATL & BTL Mediums
• Analyzed data and delivered high quality and actionable dealer management business insights to increase profit by 21%

Runo

National Sales Head
04.2022 - 05.2023

Job overview

• Grew sales by 350%, boosted profits by 40% by applying management strategies and enhancing sales training
• Managed, supervised 35 sales representatives and evaluated KPIs for promotional opportunities Established and expanded business in the European market by creating value propositions.
• Responsible for P&L for all the five zones in the country and ensured profitability across all zones
• Expanded business to newer territories and achieved break even in 3 months of international operations in GCC
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals every month
• Exceeded targets by building, directing, and motivating high- performing sales team by ensuring daily monitoring
• Developed and executed a targeted email campaign that generated 35% more leads and increased conversion rate by 20%
• Trained and mentored 5 exceptional sales leaders
• Built retention and upsell models using historical CRM interaction data, driving an 49% increase in customer lifetime value
• Drafted comprehensive sales plans and approved budget expenditures to meet sales goals
• Implemented GTM strategy at the TM level based on research of consumer buying trends and market conditions to ensure 110% growth in leads generated

Maruti Suzuki India Limited

Territory Sales Manager
05.2016 - 04.2022

Job overview

• 6 years of professional experience in B2B Sales, Channel Development, Dealer Management, Key Account Management and Brand Promotion.
• Successfully managed annual revenue of 600 cr with consistent 12% year-on-year growth rate.
• Oversaw a yearly budget exceeding 50 cr for executing comprehensive sales promotion and marketing strategies across ATL & BTL platforms
• Collaborated closely with channel partners to expand dealer network, achieving notable 22% sales growth in rural areas
• Built a sales forecasting model using historical data and seasonality trends, improving monthly vehicle demand predictions with 87% accuracy
• Developed regional campaign strategies, contributing to a 25% increase in ad-driven lead quality
• Worked closely with the Marketing Team to successfully launch and meet sales targets for new models, Spresso & Celerio.
• Managed Key Accounts and executed significant B2B sales initiatives, strengthening relationships with major corporate clients.
• Conducted customer segmentation using purchasing behavior and CRM engagement data, increasing targeted marketing ROI by 14%
• Conducted territory-based sales trend analysis to support new dealership location planning, contributing to a 15% YoY sales growth
• Analyzed data to deliver actionable insights for dealer management, contributing to increased profitability by 40%

Education

Xavier Institute of Management
Bhubaneswar

MBA from Marketing
03.2016

University Overview

  • Final Grade: 78%

SRM College of Pharmacy
Chennai

B. Pharm
05.2014

University Overview

  • Final Grade: 85.60%

DAV Public School, Unit 8
Bhubaneswar

AISSCE
03.2010

University Overview

  • Final Grade: 80%

DAV Public School
Berhampur

AISSE
02.2008

University Overview

  • Final Grade: 92%

Languages

English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Odia
Bilingual or Proficient (C2)
Telugu
Intermediate (B1)
Sidharth Kumar PatraB2B Sales || Automotive || Channel Management || Revenue Driver || Data Analytics || Digital Marketer