Sifat Inamdar

• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Continually maintained and improved company's reputation and positive image in markets served.
• Devised content strategy to effectively engage target audiences.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

• Created, designed, and managed multiple social media accounts on various platforms, including Youtube, Instagram, and X.

Shorts with 540K views: Organic https://youtube.com/shorts/YZNxvc6hZOA?si=bUi1ABsiZF-siRf9

Videos with 40K views: Organic

https://youtu.be/VOniOfzTlPg?si=BE2SFbRxVAPRAV14

Youtube Live with 10K views everyday: Organically

https://www.youtube.com/live/F0WXhvf9xQ8?si=XBVxtEtQLMPgv1FQ

• Provided guidance on best practices for developing effective content across all social media channels.
• Analyzed data from web analytics tools to identify trends in user behavior and optimize campaigns accordingly.
• Researched industry trends to ensure that the company's strategy remains competitive.
• Managed relationships with influencers and brand ambassadors to expand reach of campaigns.
• Developed strategies for engaging users through contests, polls, sweepstakes and other initiatives.
• Monitored conversations in online communities related to the organization's products or services.
• Collaborated with marketing team members to develop creative ideas for content promotion across different digital channels.
• Prepared monthly reports summarizing performance metrics such as click-through rates, cost per click and return on investment.
• Tracked competitor activity across all major social media platforms to identify areas of improvement in our own strategy.
• Analyzed customer feedback from different sources including reviews, surveys and forums to gain insights into customer preferences.
• Assisted in creating promotional materials such as videos, infographics, banners for use across multiple digital channels.
• Identified new opportunities for leveraging existing resources to grow presence on social media platforms.
• Provided training sessions for internal teams on how to effectively engage customers via social media channels.
• Built relationships with key stakeholders within the organization by providing timely updates about progress made on social media projects.
• Planned and executed live events such as product launches or conferences utilizing various digital channels.
• Maintained up-to-date knowledge of current trends in the industry so as to keep ahead of competition.
• Wrote social media content to increase engagement with customers.
• Engaged with and responded to online audience through relevant comments.
• Developed social media content and scheduled posts to coincide with target audience usage.
• Developed and implemented strategic social media marketing plans.
• Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
• Managed organization's social media presence by posting messages, answering posts and monitoring conversations.
• Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
• Tracked and analyzed social media and online marketing initiatives.
• Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
• Posted new content for products and services when managing marketing and release calendars.
• Analyzed market data to determine ways to reach target audience or intended segments.
• Supported SEO initiatives to improve content, keywords, and branding.
• Generated interest for new and upcoming product and service releases by managing social media accounts.
• Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
• Determined best methods to meet research objectives and produce useful data.
• Summarized raw data and analyses and made recommendations based on findings.
• Enhanced organic search result ranking and managed paid search marketing to maximize SEO.
• Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
• Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.

• Content creation for various channels like in-app, WhatsApp, PN, Email, and SMS
• Developed Creatives for various campaigns that engage users and encourage them to explore our offerings
• Scheduled Campaigns using Clevertap software for improved analysis and performance
• Successfully increased business in the Derivatives segment by 7x in 6 months
• Managed a team of 20+ executives

• UI/UX of Crypto page on APP
• UI/UX of US markets on APP, WAP and WEB
• Pre-markets page on APP
• Technical ratings revamp page
• Revamp of F&O page
• Stock compare feature as in Tradingview

• Launched mother app and markets app which are Options app that has led to a 4% increase in revenue
• Responsible for developing Equity and Derivatives products
• Looking for new ideas for development in Derivatives products
• Worked on features such as Option express, Option analyzer and basket order