Sifat Inamdar
Mumbai
Summary
Innovative Senior Social Media Specialist with substantial background in creating and implementing social media strategies. Strengths include developing engaging content, managing multiple social platforms and enhancing online brand presence. Previous work has resulted in significant increase in follower engagement and brand visibility.
Overview
5
5
years of professional experience
Work History
Senior Social Media Specialist
Delta Exchange
Mumbai
12.2023 - Current
- Created, designed, and managed multiple social media accounts on various platforms, including Youtube, Instagram, and X.
- Provided guidance on best practices for developing effective content across all social media channels.
- Analyzed data from web analytics tools to identify trends in user behavior and optimize campaigns accordingly.
- Researched industry trends to ensure that the company's strategy remains competitive.
- Managed relationships with influencers and brand ambassadors to expand reach of campaigns.
- Developed strategies for engaging users through contests, polls, sweepstakes and other initiatives.
- Monitored conversations in online communities related to the organization's products or services.
- Collaborated with marketing team members to develop creative ideas for content promotion across different digital channels.
- Prepared monthly reports summarizing performance metrics such as click-through rates, cost per click and return on investment.
- Tracked competitor activity across all major social media platforms to identify areas of improvement in our own strategy.
- Analyzed customer feedback from different sources including reviews, surveys and forums to gain insights into customer preferences.
- Assisted in creating promotional materials such as videos, infographics, banners for use across multiple digital channels.
- Identified new opportunities for leveraging existing resources to grow presence on social media platforms.
- Provided training sessions for internal teams on how to effectively engage customers via social media channels.
- Built relationships with key stakeholders within the organization by providing timely updates about progress made on social media projects.
- Planned and executed live events such as product launches or conferences utilizing various digital channels.
- Maintained up-to-date knowledge of current trends in the industry so as to keep ahead of competition.
- Wrote social media content to increase engagement with customers.
- Engaged with and responded to online audience through relevant comments.
- Developed social media content and scheduled posts to coincide with target audience usage.
- Developed and implemented strategic social media marketing plans.
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention and revenue-focused activities.
- Managed organization's social media presence by posting messages, answering posts and monitoring conversations.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Tracked and analyzed social media and online marketing initiatives.
- Created social media calendar, requiring scheduling of email blasts, social media posts, marketing campaigns and website updates.
- Posted new content for products and services when managing marketing and release calendars.
- Analyzed market data to determine ways to reach target audience or intended segments.
- Supported SEO initiatives to improve content, keywords, and branding.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Determined best methods to meet research objectives and produce useful data.
- Summarized raw data and analyses and made recommendations based on findings.
- Enhanced organic search result ranking and managed paid search marketing to maximize SEO.
Growth Manager- Derivatives
5Paisa Capital Ltd.
Mumbai
12.2022 - Current
- Content creation for various channels like in-app, WhatsApp, PN, Email, and SMS
- Developed Creatives for various campaigns that engage users and encourage them to explore our offerings
- Scheduled Campaigns using Clevertap software for improved analysis and performance
- Successfully increased business in the Derivatives segment by 7x in 6 months
- Managed a team of 20+ executives
Product Analyst
Moneycontrol.com
Mumbai
01.2022 - 12.2022
- UI/UX of Crypto page on APP
- UI/UX of US markets on APP, WAP and WEB
- Pre-markets page on APP
- Technical ratings revamp page
- Revamp of F&O page
- Stock compare feature as in Tradingview
Product Manager
ICICI Securities Pvt. Ltd.
Mumbai
01.2020 - 01.2022
- Launched mother app and markets app which are Options app that has led to a 4% increase in revenue
- Responsible for developing Equity and Derivatives products
- Looking for new ideas for development in Derivatives products
- Worked on features such as Option express, Option analyzer and basket order
Education
Master of Management Studies (M.M.S) -
N.L. Dalmia Institute of Management Research and Studies
06.2020
B.Tech - Electrical Engineering
Veermata Jijabai Technological Institute (V.J.T.I)
Skills
- Content scheduling
- Campaign Management
- Community building
- Competitor Analysis
- Influencer Collaboration
- Audience Engagement
- Video Editing
- Social Media Strategy
- Social media trends
- Social Media Management
- Social Media Platforms
- Customer inquiries
- Social Media Posting
- Professionalism
- Online Marketing
- Social Media Marketing
Timeline
Senior Social Media Specialist
Delta Exchange
12.2023 - Current
Growth Manager- Derivatives
5Paisa Capital Ltd.
12.2022 - Current
Product Analyst
Moneycontrol.com
01.2022 - 12.2022
Product Manager
ICICI Securities Pvt. Ltd.
01.2020 - 01.2022
Master of Management Studies (M.M.S) -
N.L. Dalmia Institute of Management Research and Studies
B.Tech - Electrical Engineering
Veermata Jijabai Technological Institute (V.J.T.I)
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